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一份英国电商市场洞察:英国有近6000万电商用户!||英国电商岛群第106期

2022-08-10 22:15:50

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英国拥有欧洲最先进的电子商务市场。到2022年,英国有近6000万电商用户,只有少数人是非数字买家。因此,不可否认的是,电子商务已经成为英国各地购物者的常态。


欧洲最赚钱的电子商务市场

 英国拥有欧洲大陆最赚钱的电子商务市场,零售业在欧洲也处于领先地位。仅在零售领域,2021年网上销售额就占到全国零售总额的近30%,比10年前增加了一倍以上。受新冠疫情的影响,2020年互联网零售额增长了47%,是过去10年的最快速度。尽管如此急剧的增长是疫情造成的,但预计未来几年,英国所有领域的电子商务收入仍将稳步增长。

在线零售在时尚领域尤为强劲,预计到2025年将成为每年收入最多的领域。最新的政府数据还显示,纺织品、服装和鞋类商店超过四分之一的零售额来自网上渠道。消费电子产品是收入第二高的类别,亚马逊在英国领先的在线消费电子商店中名列前茅。在网上货比三家很容易,这是英国人选择电子商务购买智能手机等消费电子产品的主要原因之一。

 

英国的购物习惯

说到设备,英国消费者已经形成了一种使用手机进行网上购物的强烈偏好。2022年,智能手机在网络零售流量和订单中都占据了大部分份额。在平板电脑、台式电脑和智能手机中,平板电脑用于网购的次数最少。尽管移动商务的优势不大,但当消费者在电脑上购物时,他们还是倾向于在每笔订单花更多的钱。2021年,网上购物的平均订单金额仍然是桌面设备中最高的,英国购物者在桌面设备上的平均支出为125美元,而在平板电脑上的平均支出为102美元,在手机上的平均支出为96美元。

根据2021年的一项调查,百分之百的英国消费者表示,能看到产品评论是他们网购的一个重要因素,而免费退货和免费送货选项则被认为不那么重要。除此之外,96%的人认为环保的送货方式是网购的一个重要特质。然而,近三分之一的英国购物者仍然不愿意向那些保证提供环保运输选择的零售商支付额外费用。说到可持续零售,英国网购者似乎更关注包装更少或可回收的产品本身,而不是配送方式。

E-commerce in the United Kingdom (UK) - statistics & facts

Published by Statista Research Department, Aug 8, 2022

 

The United Kingdom (UK) has the most advanced e-commerce market in Europe. In 2022, the country is expected to have nearly 60 million e-commerce users—leaving only a minority of the population as non-digital buyers. As such, e-commerce has undeniably become the norm for shoppers everywhere in the UK, and there is an ample amount of data to support this.

 

Europe’s most profitable e-commerce market

With boasts of the most lucrative e-commerce market across the continent, it’s a given that the UK’s retail sector also leads the way in Europe. In retail alone, online sales constituted nearly 30 percent of overall retail sales in the country in 2021, over double the amount from exactly one decade prior. Resultant of the coronavirus pandemic, in 2020, internet retail sales grew by 47 percent, the fastest rate recorded in the previous ten years. While such steep growth was case-specific to the pandemic, the UK’s e-commerce revenue is still expected to steadily grow in the coming years across all segments.

 

Online retailing is particularly strong in the fashion segment, which currently does and is also expected to amass the most revenue each year by 2025. The most recent government figures also show that over one-fourth of retail sales from textile, clothing, and footwear stores come from online channels. Consumer electronics was the next highest grossing category in terms of revenue, with Amazon at the forefront of the leading online consumer electronics stores in the UK. The easiness to compare between different articles online is one of the main reasons why Britons chose e-commerce for buying consumer electronics such as smartphones.

 

Shopping habits in the UK

When it comes to devices, UK consumers have developed a strong preference for using theirmobile phones to make online purchases. In 2022, smartphones held the majority share of both online retail traffic and orders. Among tablets, desktops, and smartphones, tablets were used the least of the three for online shopping. Despite this m-commerce lean, consumers still tend to spend more per order when they shop on their computers. In 2021, the average order value among online purchases was still the highest on desktop devices, with UK shoppers spending an average of 125 U.S. dollars on desktops in comparison to 102 dollars on tablets and 96 dollars on mobile phones.

 

According to a 2021 survey, having access to product reviews was reported by 100 percent of UK consumers as an important driving factor for them to shop online, while free returns and free delivery options were attributes that were regarded as less essential. In addition to that, 96 percent considered having environmentally friendly delivery alternatives to be an important quality of online shopping. However, nearly one in three UK shoppers remained unwilling to pay a surcharge to retailers who guaranteed environmentally friendly shipping options. When it comes to sustainable retail, UK online shoppers seem to focus more on the products themselves having less or recycled packaging, rather than the delivery methods.


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