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打破传统模式,游戏设计专家旨在设计印度尼西亚婴幼儿喂养实践中的移动游戏 | 出海印尼手游岛群第1期

2020-07-22 17:43:31

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1.关于全球改善营养联盟(GAIN)

全球改善营养联盟(GAIN)是一家瑞士基金会,于2002年在联合国成立,旨在解决营养不良给人类带来的痛苦。我们与政府和企业合作,旨在改变食品体系,使它们为所有人提供更多营养的食品。

在GAIN,我们相信世界上每个人都应该获得营养和安全的食物。我们致力于了解和提供具体解决方案,以应对穷人每天面临的粮食不安全问题。通认识到世界上没有“一刀切”的模式,我们建立联盟,采用多种灵活的模式和方法,量身定制项目。

我们在政府,本地和全球企业以及民间社会之间建立联盟,以实现大规模的可持续发展。我们是全球合作伙伴网络的一部分,这些合作伙伴共同为营养不良创造可持续的解决方案。通过联盟,我们为食品系统的主要参与者提供技术、财务和政策支持。我们利用具体的学习、影响的证据以及项目和计划的结果来塑造和影响他人的行动。

 

2. 背景

全球改善营养联盟(GAIN)发布了这份意向书,并将成为这份意向书的行政领导机构。

自2014年以来,作为与营养有关的更广泛项目组合和研究的一部分,该项目在印度尼西亚实施了几个项目,如孕产妇和婴幼儿营养。

其中一项主要活动是在综合保健站(Posyandu)现有的每月增长监测活动中,由卫生工作人员或社区卫生志愿人员(干部)通过名为情绪演示(emo-demo)的现场会议进行行为改变干预。事实证明,Emo-demos成功地增加了5岁以下儿童的母亲和5岁以下儿童照顾者围绕正确IYCF做法的关键行为,如纯母乳喂养、饮食多样性、健康零食和洗手。

然而,由于新冠肺炎疫情,政府社会距离政策限制了所有的社区集会,直至有正式解禁通知为止。因此,GAIN Indonesia正在寻求一种替代方法,通过开发数字版本的emo-demo游戏或全新的移动或数字游戏来触发行为改变,从而将面对面的会话替换为在线会话。游戏化为在这个远离社会的时期继续开展情绪演示活动并接触传统上不去保健所的母亲和儿童提供了一条途径。

 

3.试点项目说明

目的:测试将现有的emo-demo模块进行游戏化或开发新的数字/手机游戏以促进目标行为并为整体计划成果做出贡献的可行性。

试点将分为三个主要活动:

游戏设计和开发 - 基于现有的12个em-demo模块,设计并开发一款游戏,阐明游戏化如何在内在和外在激励因素上运作,从而带来行为改变,并重构学习等活动。

实施:包括促销,参与和维护游戏使用。有几种方法可以让母亲/照顾者使用和玩游戏,这些方法将在进一步评估后决定,例如:

包括推广、游戏参与和游戏使用维护。有几种方法可以让母亲/照顾者使用和玩游戏,这些方法将在进一步评估后决定,例如:

在线推广和参与:针对女性和母亲的美国在线商店(电子商务)网站。

线下推广和参与:提供快速响应(QR)码(海报/横幅),以便在疫情期间仍开放的卫生和孕产妇设施(如初级卫生中心、私人助产士诊所)下载游戏

评估:将开发评估设计以衡量游戏化方法对IYCF行为决定因素做出贡献的有效性,以及数据收集方法,例如通过注册,测验,调查等。

涉及和目标人群:

该试点的目标人群是10万名家庭妇女,年龄20-34岁,拥有不同的社会经济地位;目标地区为雅加达和泗水两大城市

 

REQUEST FOR PROPOSALS : GAMIFICATION EXPERT TO DESIGN MOBILE GAME ON INFANT AND YOUNG CHILD FEEDING PRACTICES IN INDONESIA

 

1.  ABOUT GAIN

The Global Alliance for Improved Nutrition (GAIN) is a Swiss-based foundation launched at the UN in 2002 to tackle the human suffering caused by malnutrition. Working with both governments and businesses, we aim to transform food systems so that they deliver more nutritious food for all people.

 

At GAIN, we believe that everyone in the world should have access to nutritious and safe food. We work to understand and deliver specific solutions to the daily challenge of food insecurity faced by poor people. By understanding that there is no “one-size-fits-all” model, we develop alliances and build tailored programs, using a variety of flexible models and approaches.

 

We build alliances between governments, local and global businesses, and civil society to deliver sustainable improvements at scale. We are part of a global network of partners working together to create sustainable solutions to malnutrition. Through alliances, we provide technical, financial and policy support to key participants in the food system. We use specific learning, evidence of impact, and results of projects and programs to shape and influence the actions of others.

 

Headquartered in Geneva, Switzerland, GAIN has representative offices in Denmark, The Netherlands, the United Kingdom, and the United States. In addition, we have country offices in Bangladesh, Ethiopia, India, Indonesia, Kenya, Mozambique, Nigeria, Pakistan, and Tanzania. Programs and projects are carried out in a variety of other countries, particularly in Africa and Asia.

 

2. BACKGROUND

The Global Alliance for Improved Nutrition (GAIN) is issuing this Request for Proposal (RFP) Request for Letter of Interest and will be the administrative lead organization for this RFP.

 

Since 2014, GAIN Indonesia has implemented several projects such as Maternal and Infant Young Child Nutrition as part of a wider portfolio of projects and studies relating to nutrition.

 

One of the main activities is a behaviour change intervention through in-person sessions called emotional-demonstration (emo-demo) conducted by health staff or community health volunteer (cadre) in the existing monthly growth monitoring activities at the integrated health post (Posyandu). The Emo-demos have proven successful in increasing key behaviours around correct IYCF practices of children under 5 years old such as exclusive breastfeeding, dietary diversity, healthy snacking and handwashing, among mothers and caregivers of children under 5 years old.

 

However, due to the COVID-19 pandemic, the government social distancing policy has restricted any community gathering until future notice. Therefore, GAIN Indonesia looking for an alternative way to address this situation by substituting the in-person session with an online session by developing digital versions of emo-demo games or completely new mobile or digital games to trigger behaviour change. Gamification offers an avenue to continue the emo-demo activities during this social distancing period and to reach mothers and children who do not traditionally visit health posts.

 

3. PILOT PROJECT DESCRIPTION

Objective: To test the feasibility of gamifying existing emo-demo modules or developing new digital/mobile games to promote targeted behavior and contribute to the overall program outcomes.

 

The pilot will be divided into three main activities:

 

Games design and development: To design and develop a game based on the existing 12 em-demo modules to elucidate how gamification can operate on intrinsic and extrinsic motivators to bring about behavioral change and reframe activities such as learning.

Implementation: including promotion, engagement, and maintenance of game usage. There are several ways to reach the mothers/caregivers to access and play the games that will be decided later after further assessment, e.g:

Online promotion and engagement: such us on-line shop (e-commerce) websites that targeted women and mothers.

Offline promotion and engagement: Provide Quick Response (QR) code (poster/standing banner) to download the games in health and maternal facilities that are still open during the pandemic such as Primary Health Centre, Private Midwives Clinics

Evaluation: an evaluation design will be developed to measure the effectiveness of the gamification approach in contributing to the behavioral determinants of IYCF, along with the data collection method e.g: by registration, quizzes, survey, etc.

Reach and Target Areas:

 

This pilot will target 100,000 WHH (Wife of Head Household), Age: 20-34 with ABCD SES (Social Economic Status), with target areas: in the major cities of Jakarta and Surabaya


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