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TradeMe
TradeMe由山姆.摩根于1999年创立,是新西兰最大的电商平台,相当于淘宝。其在线汽车销售、房地产分类信息、在线酒店预订方面的业务位居全国第一。此外,TradeMe旗下还运营了新西兰第二大招聘网站、第二大交友网站。TradeMe网站每日访问量70万,25万件商品可供出售,60%的listing是新的,每隔2.5秒就会产生一单交易;顾客平均访问时间9分钟,网页曝光量达7000万次。
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Trade Me广告基金向受COVID-19影响的小型企业免费赠送了100万美元的在线广告 | 出海TradeMe电商岛群第14期

2020-05-12 14:50:46

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Trade Me发起了一项价值一百万美元的广告基金,以帮助受COVID-19影响的小型企业。

这项100万美元的基金将允许接受该基金的企业在Trade Me的网站上做广告。 该提议是在该公司宣布将降低工资成本约20天后发布的,因为大流行导致企业使用其服务的方式发生了变化。 Trade Me的受众负责人Ivan Fuyala表示,在过去的21年中,新西兰企业能够通过其在线平台吸引大量受众,从而使其得以发展。 该公司的广告收入大幅下降,但网站上仍然有很多用户。

“与许多新西兰企业一样,Trade Me遭受了COVID-19危机的重创,但是我们有能力提供帮助,我们有可用的广告资源,并希望回馈给其他新西兰企业,” Fuyala说。在过去的12个月中,通过运行分类列表或进行商业广告,多达40家使用Trade Me网站的小型新西兰企业可以免费广告。 “每天有超过150万新西兰人通过各种设备访问Trade Me,我们知道,小型企业目前可以从我们的受众中真正受益。 Fuyala补充说:“我们希望这将帮助这些企业接触新客户和现有客户,并在困难时期重振旗鼓。”最多拥有20名员工的小型企业可以通过填写一份表格来申请广告资金,该表格可以在Trade Me的网站上找到。被选中分享广告套餐的申请人将在6月5日收到通知,并将有3个月的时间使用广告空间。

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Trade Me has launched a one-million-dollar advertising fund to help small businesses affected by COVID-19.

The $1 million fund will allow businesses accepted for the fund to advertise on Trade Me's website.  The offer comes days after the company announced it would be cutting wage costs by around 20 percent, as the way businesses used its services had changed due to the pandemic.

Trade Me head of audience, Ivan Fuyala said that over the last 21 years, Kiwi businesses were able to reach a huge audience through its online platform, allowing them to grow. The company had experienced a significant drop in ad revenue, but still had a lot of users on site. 

“Like many Kiwi businesses, Trade Me has been hit hard by the COVID-19 crisis, however we’re in a position to help, we have available ad inventory and want to give back to other Kiwi businesses,” Fuyala said.

The opportunity to advertise free of charge is available to up to 40 small Kiwi businesses who have used the Trade Me website in the last 12 months, either by running a classified listing or for business advertising.  

“Over 1.5 million Kiwis visit Trade Me each day from a range of devices and we know that small businesses could really benefit from our audience at this time.

“We hope this will help these businesses reach new and existing customers, and get back on their feet after what has been a very difficult time,” Fuyala added.

Small businesses with up to 20 employees can apply for the advertising fund by completing a form, available on Trade Me's website.

Applicants chosen for a share of the advertising package will be notified by June 5 and will have three months to use the advertising space.


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