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禁闭期间,印度移动消费增长12%,电子商务却受到巨大冲击!|出海印度电商岛群第54期

2020-04-04 20:19:10

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孟买:截至3月27日的一周中,智能手机用户在手机上的花费比在Covid19之前(1月13日至2月2日)的平均使用时间多了近3个小时,BARC 印度和尼尔森的联合报告

根据数据,上周的平均花费时间增长了12%,从每位用户每周23.6小时增加到每位用户每周26.4小时。 都市圈(11%),迷你都市圈(15%)和二线城市(12%)

 

花费的时间增长几乎相同,而一线城市则增长了8%。在不同年龄组中,年龄35-44岁的人最大增加幅度为18%,其次是15-24岁的人(12%)和25-34岁的人(9%)。

数据显示,在社交疏远时期,受益最大的是社交媒体,聊天,视频流和新闻应用程序。

有趣的是,通话时间仅比Covid之前的时间增加了5%,而聊天服务(Whatsapp,Telegram,Messenger等)的花费时间增加了43%,达到322分钟。社交媒体的总时间也增加了42%,达到274分钟。

新闻应用程序的时间花费增加了45%,达到每周40分钟,而用户增加了17%。在一周内,整个智能手机用户中有22%会在手机上访问新闻应用程序。 有趣的是,游戏

 

截至3月27日当周,视频流的观看时间分别增长了26%和11%。用户在游戏上花费了191分钟,在视频流上花费了236分钟。

 

但是,随着旅行的停止,数据表明,音频流在一周中的总时间也减少了18%,从Covid之前的82分钟减少了67分钟。

同时,封锁已严重影响了电子商务和支付服务及应用程序。例如,购物已从每周每用户43分钟减少到26分钟,下降了38%。旅游网站的规模甚至更大,有53%的位置下降到每周7分钟。食品订购时间也减少了41%,降至10分钟,而移动支付服务的时间从过去的31分钟减少到了3月27日当周的每用户25分钟。



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MUMBAI: Smartphone users spent almost three hours more on their mobile phones in the week ended March 27th, compared to average usage in Pre-Covid19 time (January 13th – February 2nd), said a joint report by BARC India and Nielsen.

As per the data, the average time spent grew by 12%, from 23.6 hours per user per week, to 26.4 hours per user per week during the last week.

While the increase in time spent is almost same in metros (11%), mini metros (15%) and tier II cities (12%), tier I cities witnessed 8% increase. Among the different age groups, the 35-44 year olds have shown maximum increase of 18%, followed by 15-24 year olds (12%) and 25-34 year olds (9%).

 

Among the biggest gainers during the time of social distancing, were social media, chats, videos streaming and news apps, the data suggests.

 

Interestingly, the call time has seen just 5% increase over pre-Covid time, whereas chat services (Whatsapp, Telegram, Messenger etc) have seen 43% increase in time spent to 322 minutes. Social media also has seen a 42% increase in overall time spent to 274 minutes.

 

News apps witnessed a 45% increase in time spent to 40 minutes per week, and a 17% increase in users. During the week, 22% of entire smartphone users accessed news apps on their phones.

 

Interestingly, Gaming and video streaming witnessed 26% and 11% increase, respectively in time spent in week ended March 27th. Users spent 191 minutes on gaming, and 236 minutes on video streaming.

 

However, as the travel has stopped, the data suggested that audio streaming has also seen a dip of 18% to a total of 67 minutes during the week, from a total of 82 minutes in pre-Covid19 times.

Meanwhile, the lockdown has impacted the ecommerce and payment services and apps significantly. Shopping, for instance, has gone down from 43 minutes per user in a week to 26 minutes, marking 38% drop. Travel sites have seen even bigger, 53% drop to 7 minutes per week. Food ordering has also gone down by 41% to 10 minutes, while mobile payments services’ time spent has reduced from 31 minutes in the past to 25 minutes per user during the week ended March 27th.


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