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泰国电子消费者行为发生变化,电子商务在东盟增长速度最快|出海泰国电商岛群第75期

2020-03-13 18:31:00

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如果您是希望向泰国在线购物者销售的电子商务商人,则有很多理由对市场保持乐观。

 

泰国电子交易发展署(ETDA)于20192月报道: “ 2018年消费者行为发生变化,泰国电子商务在东盟增长最快。泰国电子商务的价值从2017年的约2.7万亿泰铢增长到近3.2万亿泰铢在2018年,预计今年将再增长20%。

 

国外的分析家对此持乐观态度。澳大利亚贸易和投资委员会(Austrade)报告说,泰国是东南亚第二大企业对消费者电子商务市场,仅次于印度尼西亚。

 

那么,什么才真正推动了泰国电子商务的发展?

 

推动泰国电子商务发展的因素

 

政府是泰国最强大的电子商务倡导者之一。通过支持企业和支付的数字化,其泰国4.0计划有望在国内和与邻国之间促进电子商务。议程包括加强各省的互联网连接,改善物流基础设施以及通过与柬埔寨,老挝,缅甸和越南的共同边界促进进一步的贸易一体化。

 

私人和公共团体的创新,年轻一代消费者的影响力日益增强以及外国和本地参与者的积极参与也正在推动泰国电子商务的发展。

 

我们将在下面详细讨论推动泰国电子商务发展的因素。

 

越来越多地采用电子支付

根据美国商务部国际贸易管理局(ITA)的数据,到 2020年年中,泰国将通过众多政府主导的举措来促进电子支付,预计泰国的现金交易将从目前的90%降至50%。泰国商业新闻》还报道说,2017年移动和互联网银行交易额占支付交易额的33%,而2010年仅为8

 

这有助于促进电子商务,因为更轻松,更安全的数字支付选项可以使客户和商人的在线购物体验更加便捷。在线支付还允许更灵活的交付安排,例如交付到包裹储物柜,因为最终用户不需要在场进行支付。

 

例如,泰国政府于20171月启动了PromptPay,允许当地人无需使用信用卡即可在线支付交易费用。通过PromptPay,用户可以使用收件人的注册手机号码或公民ID进行转帐。

 

20189月,PromptPay用户数量已达到4500,大约占该国6900万人口的65%。同年6月,PromptPay交易每天达到290万泰铢,整个月的总价值达到4,420亿泰铢。

 

此外,PromptPay的业务范围已扩展到泰国以外,因为现在正在通过与泰国银行和点对点资金转账服务PayNow的合作来部署与新加坡用户的跨境资金转账。

 

泰国银行也在创新,以鼓励更多的客户使用其数字服务进行在线支付。例如,Kasikorn银行推出了Pay with K Plus,它允许通过Facebook Messenger进行实时付款。该程序将银行的应用程序K Plus集成到消息传递平台中,因此用户在通过Messenger发送付款时,无需输入银行帐号或切换屏幕。

 

对于跨境商家而言,这意味着可以采用更多方式来收集在线销售的付款。为客户提供更多付款方式可以减少他们的在线购买壁垒,这对在线商人来说非常有用。

 

精通互联网的消费者可以轻松进行在线购买

ETDA 指出,Y一代(目前年龄在1736岁之间)在去年花了最多的时间,尤其是在FacebookInstagramTwitterPantip(本地网站和论坛)上。这一代的消费者在进行网上交易时比老一代的消费者更自在。

 

社交媒体的使用也推动了在线消费者对消费者的销售。LineFacebook Messenger是泰国人使用最多的社交媒体平台的榜首,买卖双方也经常使用该平台来协商价格和确认购买。

 

考虑到泰国的手机普及率达到98%,智能手机普及率达到71%,智能手机的使用在电子商务活动中占主导地位也就不足为奇了。Hootsuite的《我们是社交》(We Are Social)报告引用了GlobalWebIndex2018年第二季度和第三季度进行的一项调查,该调查显示,过去一个月中有71%的互联网用户通过移动设备进行了在线购买,而台式机为32%。

 

但是,不要只是以表面的价值来考虑这些数字。据iPrice称,尽管显然偏爱智能手机,但台式机仍可提供更高的转换率。iPrice在其《 2017年东南亚电子商务状况》报告中透露,泰国台式机购物的平均购物金额为47美元,而移动设备为39美元。

 

实际上,即使电子商务网站的移动流量在周末达到顶峰,转化率实际上仍在下降。泰国在线购物者的转化率在周三达到108%的峰值,但在周六降至78%,在周日降至81%。

 

这意味着在为电子商务业务创建营销内容时,您应该同时针对台式机和移动用户。

 

社交和对话商务

 

正如我们在上一节中讨论的那样,泰国人是社交媒体和消息传递平台的重度用户。这刺激了社会商业的发展,在商业中,企业和个人通过社会媒体直接向消费者出售产品。澳大利亚贸易委员会引用了eCommerceIQ的一份报告,该报告显示泰国是2017年全球最大的社交商务市场,有51%的在线购物者直接通过社交渠道购买产品。

 

结果,对话在推动电子商务转化中发挥了更大的作用。

 

泰国的中小企业正在通过FacebookMessenger上的对话商务来建立业务。例如,泰国是亚太地区的顶级国家,排在前五位的国家在全球范围里的人送上最消息,商家对信使之一,” Natapa Phruthisaranphong,脸谱的产品营销经理,亚太区业务平台和消息,说在一个新闻发布会与K Plus一起推出Pay

 

因此,消息应用程序Line的开发商Line Corporation最近收购了泰国初创公司SellSuki(这是一家为在线卖家提供社交商务管理平台的公司)也就不足为奇了。多年来,两家公司密切合作,允许社交卖家通过聊天消息关闭并管理销售。

 

实际上,客户服务是该国人工智能(AI)的最主要用例,占部署的69.23%。公司正在开发或部署聊天机器人,以跟上客户在社交媒体和消息传递平台上发送的查询,请求和评论。

 

对于电子商务商人而言,机会是显而易见的:立即加入社交媒体。使用社交和消息平台促进在线销售,提供产品信息并解决客户的疑虑。这比建立自己的网站(尽管您当然也可以这样做)或在热门网站上购买广告要便宜得多。

 

超越首都国家的增长

 

ITA2018年观察到,对电子商务服务的需求不仅来自曼谷,还来自其他省份,例如暖武里和春武里。这反映了泰国4.0议程的增加,泰国各省之间的互联网活动不断增加。到2019年底,至少有25,000个村庄安装了光缆,还将有50,000个村庄获得这些连接。

 

作为在线卖家,增加的互联网访问权限以及电子支付计划将扩大您在泰国的潜在市场。再加上购物中心和产品较少的事实,离首都和省中心越远。这使您有机会为省级买家提供比线下商店更广泛的产品范围。

 

跨境开放

 

ITA预计,由于该国的数字化发展,泰国的跨境市场机会将增长约25%。实际上,据估计,到2020年,中国的跨境企业对消费者电子商务将增长到1万亿美元。

 

这对电子商务商人来说是个好消息,因为泰国正在采取步骤来增加与该地区其他国家/地区的电子商务活动。以新加坡的PayNow的跨境付款方案为例。泰国也欢迎更多外国投资进入其电子商务领域。例如,亚马逊今年初在泰国开设了办事处。在不久的将来,您可以期待泰国政府提出的增加跨境电子商务活动的倡议。

 

在线卖家将目光投向泰国的挑战

 

每个行业或市场都面临着一系列独特的挑战,泰国电子商务也不例外。泰国电子商务市场并不完全乐观的一些原因如下:

 

偏爱外国品牌/已建立对现有品牌的忠诚度

 

外国品牌通过建立自己的实体店或在百货商店展示商品,早已进入东南亚。因此,如果您是与知名品牌竞争的单个电子商务商人或中小型企业,那么泰国人对知名外国品牌的忠诚可能对您来说是威胁而不是机遇。

 

如果您从中国的制造商那里购买产品,尝试建立自有品牌或创建自己的产品,情况就是这样。泰国消费者坚持使用自己知道的品牌的愿望也会使您难以引入无品牌产品或源自您国家的人气较低的品牌名称。

 

全球管理咨询公司波士顿咨询集团声称,泰国人是东南亚消费者中最注重品牌意识和品牌忠诚度的国家。

 

根据Austrade引用的德勤(Deloitte)的《 2018年泰国消费者调查》(Thailand Consumer Survey),泰国人绝大多数偏爱以下类别的外国品牌:

 

个人卫生用品

 

数码相机和其他小工具

 

这种偏好适用于所有收入水平的家庭,从月收入少于18,000泰铢(少于600美元)的家庭到月收入超过85,000泰铢(超过2600美元)的家庭。唯一的例外是服装和鞋类,因为大多数家庭都喜欢这种类别的本地品牌。(不过,收入最高的人群在外国和本地品牌之间的偏好分配几乎相等。)

 

价格意识

 

泰国人被描述为谨慎价格意识极强的消费者。实际上,ecommerceIQ的《2018年泰国电子市场调查》显示,更便宜的产品价格位列泰国人在网上购物的首要原因。

 

泰国人的购物袋紧缩也反映在该国平均42美元的电子商务购物篮规模上。尽管泰国是东南亚第二大经济体,并且如上所述,它是该地区增长最快的电子商务市场,但它却低于新加坡,菲律宾和缅甸。

 

网上欺诈

 

ETDA的泰国互联网用户个人资料2017年(泰文链接),消费者的51%,上市害怕诈骗他们的理由不网购的,根据澳大利亚贸易委员会。实际上,该机构每月平均收到2,000例消费者投诉,其中一半是欺诈性电子商务案例。其中包括与卖方承诺的产品不同的产品,以及从未到达买方的产品。

 

研究公司Experian承认,随着在线活动和数字便利性的提高,欺诈风险的可能性也会增加。该公司发现,大约19%的泰国人已成为电子商务和服务领域欺诈行为的受害者。

 

但是,他们还发现,如果这意味着增加了对欺诈的保护,则他们51%的泰国受访者愿意在线共享更多数据。与日本和香港更为谨慎的消费者相比,泰国在线购物者在发生欺诈时也不太可能转换服务提供商。

 

为了增加对在线商店的信任,请查看是否可以鼓励更多的购物者留下正面评价。泰国人精通社交媒体,喜欢在购买过程中向企业和中小型企业传达信息。这并不是一件容易的事,但是给他们一个很好的经验并尽可能地做出响应,您就可以克服对欺诈障碍的恐惧。

 

使用广告拦截器

 

在泰国精通数字的人群中,有46%的互联网用户使用了广告拦截工具。如果您严重依赖放置在网站和应用上的广告,这对您可能是一个挑战。

 

幸运的是,还有其他方法来推广您的产品,例如通过创意和教育内容,社交媒体广告和消息以及促销活动。

 

跳入泰国的电子商务领域

 

如果泰国电子商务格局的趋势能告诉我们任何信息,那就是该深潜的时候了。由于政府的支持以及消费者对在线销售的接受程度,机遇是巨大的。

 

为了最大程度地利用泰国电子商务,请牢记以下提示。

 

提供他们满意的付款方式

 

提供多种数字支付方式。其中可能包括资金转帐和数字钱包付款。但是,由于目前现金仍然很重要,因此您需要与接受COD 的最后一英里送货服务提供商合作。

 

社交媒体提示:

 

通过比赛和内容增加对社交媒体页面的参与度。通过响应人们的信息,共享用户评论和购买的客户照片以及向受众群体宣传您所售商品来建立社区。

 

 

使您的社交媒体帖子可购物。找出您是否有资格在InstagramPinterest等平台上这样做。了解如何实施此功能,或者密切注意何时将其提供给您所在市场或行业的企业。

 

拥有一支能够以友好的方式迅速响应潜在和当前客户的社交媒体消息的团队。为此,您不一定需要聊天机器人。

 

当您无法立即响应时,请打开消息传递平台的自动响应功能。当客户期望得到答复时,留下一条以泰文和英文解释的消息。(作为基准,通过Lazada实时聊天实时的响应品牌约25.9%,22.2%在30分钟内回答,22.2%在一小时内回答由eCommerceIQ做了测试。)

产品,价格和清晰的沟通

 

您还可以关注泰国的顶尖影响者,以了解人们喜欢和参与的事物。

 

如果您销售的产品是国外知名品牌所携带的产品,请强调您与他们所提供产品之间的相似之处。另外,请尝试了解是什么使该品牌具有吸引力,并在您的营销信息中采用它。例如,如果您位于同一细分市场中的服装品牌倡导了一种创意,无忧无虑的生活方式,您也可以这样做。

 

在定价产品方面具有竞争力和战略性。使用价格比较引擎(例如Priceza)将价格与竞争对手进行比较。

 

确保您的产品描述准确地描述了您要出售的商品。

 

针对台式机和移动设备优化您的内容和广告。请记住,尽管移动设备带来了流量,但桌面设备在转化次数和平均支出方面获胜。

 


泰国电商活动分享报名

       电商.jpg        



What’s Happening in Thailand’s eCommerce Market?

If you’re an eCommerce merchant looking to sell to Thai online shoppers, there are plenty of reasons to be optimistic about the market.

 

“Thai eCommerce grew the most in ASEAN with changes in consumer behaviour in 2018,” reported the Electronic Transactions Development Agency (ETDA) of Thailand in February 2019. The value of Thai eCommerce grew from around 2.7 trillion baht in 2017 to almost 3.2 trillion baht in 2018, and is expected to surge by another 20 percent this year.

 

Analysts from outside the country share this positive view. The Australian Trade and Investment Commission, or Austrade, reports that Thailand is the second-largest business-to-consumer eCommerce market in Southeast Asia, next only to Indonesia.

 

So what exactly is driving the growth of eCommerce in Thailand?

 

Factors driving the growth of eCommerce in Thailand

One of the strongest eCommerce advocates in Thailand is the government. Its Thailand 4.0 program is expected to boost eCommerce both within the country and with neighboring nations by supporting the digitalization of businesses and payments. The agenda includes strengthening Internet connection in the provinces, improving logistics infrastructure, and promoting further trade integration through its shared borders with Cambodia, Laos, Myanmar, and Vietnam.

 

Innovation by both private and public parties, the growing influence of younger generations of consumers, and active participation from foreign and local players are also driving the growth of eCommerce in Thailand.

 

We’ll discuss the factors driving eCommerce in Thailand in more detail below.

 

Increasing adoption of electronic payments

With numerous government-led initiatives to boost electronic payments, cash transactions in Thailand are expected to fall from the current 90 percent to 50 percent by mid-2020, according to the US Department of Commerce’s International Trade Administration (ITA). Thailand Business News also reported that mobile and internet banking transactions rose to 33% of payment transaction volume in 2017 from the 2010 value of just 8%

 

This helps to boost eCommerce as easier and more secure digital payment options can make the online shopping experience more convenient for both the customer and the merchant. Online payments also allow for more flexible delivery arrangements, like delivering to parcel lockers since the end-consumer doesn’t need to be present to make payment.

 

For instance, the Thai government launched PromptPay in January 2017, allowing locals to pay for transactions online without using credit cards. Through PromptPay, users can transfer money using the recipient’s registered mobile phone number or Citizen ID.

 

By September 2018, the number of PromptPay users had reached 45 million⁠—around 65 percent of the country’s 69-million-strong population. PromptPay transactions hit 2.9 million a day in June that same year, adding up to a combined value of 442 billion baht for the entire month.

 

Additionally, PromptPay’s reach has expanded beyond Thailand, as cross-border fund transfers with Singapore-based users are now being deployed through a partnership with the Bank of Thailand and peer-to-peer fund transfer service PayNow.

 

Thai banks are also innovating to encourage more customers to use their digital services for online payments. For instance, Kasikorn Bank launched Pay with K Plus, which allows real-time payment via Facebook Messenger. The program integrates K Plus, the bank’s app, into the messaging platform so users don’t need to enter their bank account numbers or switch screens when sending payments via Messenger.

 

For cross-border merchants, that means more ways to collect payments for online sales. Having more ways for your customers to make payment reduces their barriers to online purchases, which is great for online merchants.

 

Internet-savvy consumers comfortable with making online purchase

ETDA notes that Generation Y—those who are now around 17 to 36 years old—spent the most time online last year, especially on Facebook, Instagram, Twitter and Pantip, a local website and discussion forum. Consumers in this generation tend to be more comfortable than their older counterparts in making online transactions.

 

Social media usage is also driving online consumer-to-consumer sales. Line and Facebook Messenger top the list of Thais’ most used social media platforms, and are also frequently used by buyers and sellers to negotiate prices and confirm purchases.

 

Given Thailand’s mobile phone penetration rate of 98 percent and smartphone penetration at 71 percent, it’s no surprise that smartphone usage dominates eCommerce activity. A Q2 and Q3 2018 survey by GlobalWebIndex, cited in Hootsuite’s We Are Social report, revealed that 71 percent of Internet users had made an online purchase with a mobile device in the past month, compared to 32 percent on desktop.

 

Don’t just take these figures at face value, though. Despite the clear preference for smartphone use, desktop still delivers higher conversion rates, according to iPrice. In its State of eCommerce in Southeast Asia 2017 report, iPrice revealed that Thailand’s average basket size for desktop purchases was US$47, compared to US$39 for mobile.

 

In fact, even though mobile traffic to eCommerce sites peaks on weekends, conversion rate actually dips. While conversion rate for Thai online shoppers reaches a peak of 108 percent on Wednesdays, it falls to 78 percent on Saturdays and 81 percent on Sundays.

 

That means you should target both desktop and mobile users when creating marketing content for your eCommerce business.

 

Social and conversational commerce

As we discussed in the previous section, Thais are heavy users of social media and messaging platforms. This has spurred the growth of social commerce, in which businesses and individuals sell products directly to consumers through social media. Austrade cited a report by eCommerceIQ that showed Thailand was the world’s largest social commerce market in 2017, with 51 percent of online shoppers buying products directly via a social channel.

 

As a result, conversations are playing a bigger role in driving eCommerce conversion.

 

“SMEs in Thailand are building businesses through conversational commerce on Facebook and Messenger. For instance, Thailand is the top country in APAC and one of the top five countries globally where people send the most messages to businesses on Messenger,” said Natapa Phruthisaranphong, Product Marketing Manager of Facebook, APAC Business Platform and Messaging, in a press release for the launching of Pay with K Plus.

 

It’s no surprise, then, that Line Corporation—the developer of messaging app Line—recently acquired SellSuki, a Thai startup providing social commerce management platform for online sellers. The two companies have closely collaborated over the years, allowing social sellers to close and manage sales through chat messaging.

 

In fact, customer service is the top use case for artificial intelligence (AI) in the country, accounting for 69.23 percent of deployments. Companies are developing or deploying chatbots to keep pace with inquiries, requests, and comments sent by customers on social media and messaging platforms.

 

The opportunity is clear for eCommerce merchants: get on social media, now. Use social and messaging platforms to promote online sales, provide product information, and address customer concerns. This is much cheaper than building your own website (although you can definitely do that, too) or buying ads on popular sites.

 

Growth beyond the capital state

In 2018, ITA observed that demand for eCommerce services “is coming not only from Bangkok but also from the other provinces, such as Nonthaburi and Chonburi”. This reflects the Thailand 4.0 agenda of increasing Internet activity across Thailand’s provinces. At least 25,000 villages have received fibre cable installations, and 50,000 more will have received these connections by the end of 2019.

 

As an online seller, this increased access to the Internet, along with e-payments initiatives, will broaden your potential market in Thailand. Combine this with the fact that there tend to be fewer malls—and thus, products—the farther a place is from the capital and the provincial centres. This gives you the opportunity to offer provincial buyers a much wider product range than they can find in offline stores.

 

Cross-border openness

The ITA expects cross-border market opportunities in Thailand to grow by around 25 percent as a result of the country’s digitalization drive. In fact, it estimates that cross-border business-to-consumer eCommerce in the country will grow to US$1 trillion in 2020.

 

This is great news for eCommerce merchants, as Thailand is taking steps to increase eCommerce activity with other countries in the region. Take, for instance, the cross-border payment scheme with Singapore’s PayNow. Thailand is also welcoming more foreign investments into its eCommerce sector. Amazon, for example, opened an office in Thailand early this year. In the near future, you can look forward to initiatives by the Thai government to increase cross-border eCommerce activities.

 

Challenges for online sellers eyeing Thailand

Every industry or market comes with a unique set of challenges, and Thailand eCommerce is no exception. Here are some reasons why the Thai eCommerce market is not a completely rosy landscape:

 

Preference for foreign brands/ Established loyalty to existing brands

Foreign brands have long made their way to Southeast Asia by setting up their own brick-and-mortar stores or displaying their goods at department stores. So if you’re an individual eCommerce merchant or SME competing against established brands, Thais’ loyalty to established foreign brands may be more of a threat than an opportunity for you.

 

This would be the case if you source your products from manufacturers in China, are trying to establish a private label, or are creating your own products. Thai consumers’ desire to stick to the brands they know can also make it difficult for you to introduce unbranded products or less-popular brand names originating from your country.

 

The global management consulting firm Boston Consulting Group claims that Thais are the most brand-conscious and brand-loyal among Southeast Asian consumers.

 

According to Deloitte’s Thailand Consumer Survey 2018, as cited by Austrade, Thais overwhelmingly prefer foreign brands across these categories:

 

personal hygiene products

digital cameras and other gadgets

and more

 

This preference holds true for households across all income levels—from those earning less than 18,000 baht a month (less than USD 600) to those earning more than 85,000 baht  a month (more than USD 2600). The only exception is for clothing and footwear, as most households prefer local brands in this category. (The top income bracket, though, see an almost equal split in preference between foreign and local brands.)

 

Price consciousness

Thais are described as “cautious” and “incredibly price-conscious” consumers. In fact, ecommerceIQ’s E-Marketplace Survey Thailand 2018 showed that “cheaper product prices” ranked among the top reasons Thais shop online.

 

Thais’ tight purses are also reflected in the country’s average eCommerce basket size of US$42. It’s lower than that of Singapore, Philippines, and Myanmar—despite the fact that Thailand is Southeast Asia’s second largest economy and, as mentioned, is the region’s fastest-growing eCommerce market.

 

Online fraud

In ETDA’s Thailand Internet User Profile 2017 (link in Thai), 51 percent of consumers listed a fear of scams as their reason for not shopping online, according to Austrade. In fact, of the 2,000 complaints on average that the agency receives from consumers each month, half of them are fraudulent eCommerce cases. These include products that are different from what sellers promised, as well as items that never reach the buyer.

 

Research firm Experian concedes that with increased online activity and digital convenience, the likelihood of fraud exposure rises. The firm found that around 19 percent of Thais have become fraud victims across the eCommerce and service segments.

 

However, they also found that 51 percent of their Thai respondents were willing to share more data online if it meant increased protection from fraud. Thai online shoppers are also less likely to switch service providers in the event of fraud compared to more cautious consumers in Japan and Hong Kong.

 

To increase trust in your online store, see if you can encourage more shoppers to leave positive reviews. Thais are incredibly social media-savvy, and love to message businesses and SMEs during the purchasing process. It won’t be easy, but give them a great experience and be as responsive as possible and you’ll be able to overcome the fear of fraud hurdle.

 

Use of ad blockers

Within Thailand’s digital-savvy population, 46 percent of Internet users use ad-blocking tools. That can be a challenge for you if you rely heavily on ads placed on websites and apps.

 

Fortunately, there are other ways to promote your products, such as through creative and educational content, social media ads and messages, and promotional campaigns.

 

Jumping into Thailand’s eCommerce landscape

If the trends in Thailand’s eCommerce landscape tell us anything, it’s that it’s time to dive in. The opportunities are large given the government’s support and consumers’ receptiveness to online sales.

 

To make the most out of your foray into Thailand eCommerce, keep in mind the following tips.

 

Offering payment methods they’re comfortable with

 

Offer a variety of digital payment methods. These can include fund transfers and digital wallet payments. However, as cash is still king for now, you’ll need to partner with a last-mile delivery service provider that accepts COD.

Social media tips:

 

Increase engagement in your social media pages through contests and content. Build a community by responding to people’s messages, sharing user reviews and customer photos of their purchases, and educating your audience on the items you sell.

Make your social media posts shoppable. Find out whether or not you’re eligible to do so on platforms like Instagram and Pinterest. Learn how to implement this feature, or keep an eye out for when it will be made available to businesses in your market or industry.

Have a team which can respond promptly and in a friendly way to social media messages from potential and current customers. You don’t necessarily need a chatbot for that.

When you can’t respond right away, turn on the messaging platform’s auto-response feature. Leave a message explaining in both Thai and English when the customer should expect a response. (As a benchmark, around 25.9 percent of the brands respond in real-time through Lazada live chat, 22.2 percent replied within 30 minutes, and 22.2 percent replied within an hour in a test done by eCommerceIQ.)

Product, Price, and Clear Communications

 

You can also follow top influencers in Thailand to see what people like and engage with.

If you’re selling products like those carried by popular foreign brands, highlight the similarities between what you and they offer. Also, try to understand what makes that brand appealing and adopt it in your marketing messages. For example, if a clothing brand within your same niche promotes a creative, carefree lifestyle, you can do the same.

Be competitive and strategic in pricing products. Use price comparison engines, such as Priceza, to benchmark your prices against competitors.

Make sure your product descriptions accurately depict the items you’re selling.

Optimise your content and ads for both desktop and mobile. Keep in mind that while mobile brings traffic, desktop wins in conversions and average spend.


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