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总部位于荷兰的健康零售商Vitaminstore在厦门开设了第一家商店,标志着其进入中国市场。
Vitaminstore于9月22日在湖里区万达广场开设了第一家商店。这家商店是预计在中国开设300家商店的第一家。除实体店外,Vitaminstore还将在未来几个月内通过T-mall推出其在线商店。
鉴于中国人对自己的文化对自然疗法的重视,人们可能会问西方的维生素概念在中国是否有光明的前景。
维生素商店1
“我们公司一直与中国保持着牢固的联系。欧洲人崇尚中国文化及其古老的健康养生方法,” Vitaminstore China联合创始人兼总经理Alain Vermeulen说。
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该商店配备了接受内部培训课程的人员,以确保他们对产品及其对健康的天然益处有所了解。
“对于我们来说,这是确保他们能够提供适合客户个人需求的诚实建议的唯一方法,” Vermeulen说。
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Vitaminstore在荷兰设有20家商店,提供1000多种保健产品,而其在荷兰的电子商务则销售大约40,000种产品。Vitaminstore由合伙人Alain Vermeulen和Koert Otten建立。
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Dutch take meds to China
Netherlands-based health retailer Vitaminstore has marked its entry into China with its first store in Xiamen.
Vitaminstore opened its first store at Wanda Plaza in Huli District on September 22. The store is the first of an expected 300-store line-up in China. Besides physical stores, Vitaminstore will also roll out its online store via T-mall in the next months.
Given the importance Chinese place on natural remedies from their own culture, one might ask if a western vitamin concept has a bright future in China.
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“Our company has always had a strong bond with China. Europeans look up to Chinese culture and their ancient methods of staying healthy and fit,” said Alain Vermeulen, co-founder and MD of Vitaminstore China.
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The store is staffed with people who have followed an in-house training course to ensure they are knowledgeable about the products and their natural benefits to the health.
“For us, this is the only way to make sure that they will be able to provide an honest recommendation that suits the customer’s personal needs,” Vermeulen said.
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Vitaminstore, which has 20 stores in Netherlands, offers more than 1000 health products while its ecommerce in Netherlands sells around 40,000 products. Vitaminstore was established by partners Alain Vermeulen and Koert Otten.