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印尼九大最受欢迎的电子网站, Kaskus排名第一|出海印尼电商岛群第48期

2020-03-13 18:26:00

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在线科技期刊在亚洲的技术  的挂牌流行的电子商务网站  在印尼  早在2011非常受欢迎-现在它的更新的2013

 

最近,我们看到该国有数个站点兴起,而另一些站点却跌跌撞撞。这个全新的清单应该使您对印尼的在线购物环境有了新的认识。

 

这是名单,由InsideRetail.Asia经许可重新发布:

 

1.  Kaskus

 

印尼最大的论坛网站是Kaskus,它也是主要的购物中心。尽管经历了艰难的时刻,但在印尼的C2C电子商务平台上,它仍然是一个值得击败的人。该网站已对其外观和用户界面进行了改进,并于 去年发布了移动应用程序。

 

用户可以在Kaskus上出售几乎任何东西,并且肯定会吸引买家。每天都有很多卖家通过浏览Kaskus的页面赚钱,在其他用户的论坛帖子上发布商品并做广告。

 

该网站尚未 从其庞大的用户群中成功获利,成功地将其称为KasPay的付款方式货币化。但是即将推出的Kaskus Marketplace功能可能能够纠正这一问题,因为KasPay将用作该功能的主要付款系统。

 

kaskus-680x363

 

Alexa排名: Kaskus在全球排名第361位,在印度尼西亚排名第 9位,仅被新闻门户网站Detik击败,成为印尼排名第二高的印度尼西亚网站。

 

2.  TokoBagus

 

TokoBagus  是另一个C2C市场,它正在自信地上升到印度尼西亚的顶端。用户可以在那里免费发布广告。该公司本身在将视频广告投放到任何地方都非常积极。

 

TokoBagus2012年表现出色,获得了最佳类别的用户界面和营销策略等各个类别的众多电子商务奖项。根据Google Zeitgeist的说法,该公司还成为该国搜索量第二高的品牌。同年,该公司还看到其创始人离开公司,以便他们探索新的冒险。

 

tokobagus-680x363

 

Alexa排名: TokoBagus 全球排名第891,它被列为美国第15大最受欢迎的网站。

 

3. 伯尼亚加

 

C2C市场似乎在印尼电子商务领域占据统治地位,因为Berniaga在在线购物网站上排名第三。截至去年5月,该公司声称每天在其网站上发布约15,000个新广告。Berniaga由新加坡新闻控股公司和挪威的Schibsted分类媒体所有。

 

berniaga-680x363

 

Alexa排名: Berniaga的全球排名第1,728。但是在印度尼西亚,该公司的排名稳居第22位。

 

根据Alexa的调查,在印尼排名前三的电子商务网站中,TokoBagus似乎是促销活动的最大支出者,而Berniaga的在线曝光率则最低。说到用户界面,也许有人会说Kaskus最不友好,因为如果用户要查看产品图片,则需要先单击链接。有时它的用户甚至不发布它的图片。不过,Kaskus在即将推出的Kaskus市场上可能对此有话要说。

 

最后,如果我想在C2C平台上出售或购买产品,则首先要使用KaskusTokoBagus这两个名字,然后才是Berniaga。这可能归因于这样一个事实,即Kaskus已经很出名,并且在Kaskus论坛之外也有很多人使用诸如“ agan”(称呼人们)和“ cekidot”(表示退出)之类的言论。还有一个事实,就是TokoBagus花费了大量的面团进行促销。

 

4. 相乘

 

该乘  市场可以让用户建立自己的店铺,而不仅仅是发布广告或他们的商品的线程在线。这样,它更像中国的淘宝网,在该国取得了巨大的成功。该网站还为用户提供了多种付款方式,例如银行转账和信用卡,以及不时的免费送货促销。通过关闭博客平台和更名,Multiply正准备在2013年完全成为电子商务网站。

 

680x362

 

Alexa排名:在印度尼西亚,Multiply排名第47,在国际上也占有相当的份额,在菲律宾排名第17,在印度排名第170。在全球范围内,该网站排名第705位。

 

5.  辛尼卡

 

Bhinneka可能是印度尼西亚最大的在线商店,专门销售电子产品。该公司是印度尼西亚最早的在线商店之一,其网站最早于1999年启动。最初是B2C市场,最近还建立了一个叫做Bursa BhinnekaC2C市场。

 

用户可以使用几种付款方式(如货到付款或信用卡)从网站上购买商品。雅加达地区内的送货是免费的。

 

bhinneka-680x364

 

Alexa排名: Bhinneka在全球排名第3,978。但是它在印度尼西亚的实力很强,在本地排名第54位。

 

6.  印尼Lazada

 

Lazada  Indonesia可能是目前印尼发展最快的电子商务公司。印尼Lazada成立于去年,其风靡整个国家,并在短时间内赢得了全国覆盖。它的部分风险在一定程度上要归功于其母公司Rocket Internet收集的无尽投资所产生的巨额弹药。

 

Lazada是一家类似AmazonB2C商店,并定期为其广泛的产品提供折扣。该公司计划在不久的将来提供一日交付服务。Lazada在东南亚的其他分支机构也在取得重大进展。

 

lazada-印度尼西亚-680x362

 

Alexa排名:在不到一年的时间里,Lazada Indonesia现在在该国排名第53位。在全球范围内,它排名第4,374

 

7.  Tokopedia

 

C2C市场Tokopedia1)成立于2009年,多年来  取得了巨大的增长。在去年八月成立三周年之际,该团队与我们分享了其已 处理交易总价值与2011年相比增长了600%。我发现Tokopedia的价格范围功能很有趣,因为它可以对同一产品的可用价格进行分类,从而使客户可以轻松地找到最便宜的价格。

 

tokopedia-680x363

 

Alexa排名:目前,Tokopedia在该国排名第68。在全球范围内,它的排名为5,199

 

8.  Agoda

 

Agoda是一家专注于亚太地区市场的酒店预定网站。用户可以搜索特定城市中可用酒店的列表,然后添加过滤器搜索选项,例如酒店名称,价格范围,酒店设施和星级。有趣的是,Agoda承诺通过匹配或击败用户显示的其他在线价格,提供最低的在线价格。

 

agoda-680x360

 

Alexa排名: Agoda在印度尼西亚排名第78位,在 全球排名第566位。

 

9.  Facebook

 

等一下 是的,我们完全意识到,Facebook首先是社交网站,但印尼人也正在使用它在网上销售商品。研究  通过在线支付处理器Veritrans和科技博客DailySocial  显示,Facebook是在印尼最常用的网站为人民做他们的购物的一个网络之中,其共同的头号位置,事实上,与Kaskus

 

印度尼西亚是Facebook的第四大国家,内部拥有4700万用户。诸如LakuBgt  Onigi之类的初创企业  正在利用这一机会来帮助人们在Facebook上开设商店。付款也可以通过社交网站处理。

 

facebook-680x360

 

Alexa排名:嗯,我们正在谈论的是Facebook。该网站 在印度尼西亚乃至全球排名第二。

 

* 在印尼发布的9个热门电子商务网站上,该文章 首次出现在亚洲的Tech  ,该网站提供了2013年的高传单预测。

 

 


印尼电商活动分享报名

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Indonesia’s nine most popular e-sites

Online tech journal Tech in Asia’s listing of the popular e-commerce sites in Indonesia back in 2011 proved popular – now it’s updated for 2013.

 

“Recently we’ve seen several sites rise in the country, while others stumbled. This brand-new list should give you a fresh look at the Indonesian online shopping scene,” the site comments.

 

Here is the list, republished by InsideRetail.Asia with permission:

 

1. Kaskus

 

The largest Indonesian forum site is Kaskus, which is also a major shopping hub. Although it has had its rough moments, it’s still the one to beat when it comes to C2C e-commerce platforms in Indonesia. The site has revamped its look and user interface, as well as releasing mobile apps last year.

 

Users can sell pretty much anything on Kaskus, and they will most definitely have buyers inside. A lot of sellers make their money browsing through Kaskus’ pages every day to post and advertise their goods on other users’ forum threads.

 

The site has yet to score notable success monetizing its payment method called KasPay from its huge user-base. But the upcoming Kaskus Marketplace feature might be able to rectify that as KasPay will be used as the main payment system on that feature.

 

kaskus-680x363

 

Alexa Ranking: Kaskus is globally ranked 361st,, and ninth in Indonesia, beaten only by news portal Detik to be the nation’s second-highest ranking Indonesian site.

 

2. TokoBagus

 

TokoBagus is another C2C marketplace which is which is confidently rising to the top in Indonesia. Users can post their ads for free there. The company itself is quite aggressive in placing their video ads everywhere.

 

TokoBagus had a great 2012, snatching numerous e-commerce awards in various categories like best user interface, and marketing strategy. The company also became the second most searched brand in the country according to Google Zeitgeist at that time. In the same year, the company also saw its founders leaving the business in order for them to explore new adventures.

 

tokobagus-680x363

 

Alexa Ranking: TokoBagus is placed at 891 globally, and it is ranked as the 15th most popular website in the country.

 

3.Berniaga

 

It seems that C2C marketplaces rule the Indonesian e-commerce scene as Berniaga is placed in third when it comes to online shopping sites. As of May last year, the company claimed to have around 15,000 new ads posted daily on its site. Berniaga is owned by Singapore Press Holding and Norway-based Schibsted Classified Media.

 

berniaga-680x363

 

Alexa Ranking: Berniaga’s global rank is 1,728th. But in Indonesia, the company is sitting strong at 22nd.

 

Looking at the three top Indonesian e-commerce sites according to Alexa, TokoBagus seems to be the biggest spender for promotional efforts, with Berniaga having the least online exposure. When it comes to user interface, one might say that Kaskus is the least friendly because users need to click the links first if they want to view the products’ pictures. Sometimes its users don’t even post pictures of it. Kaskus might have something to say about this with its upcoming Kaskus marketplace though.

 

In the end, if I wanted to sell or buy products on a C2C platform, the name Kaskus and TokoBagus would come up first before Berniaga. That may be attributed to the fact that Kaskus is quite famous already and has its remarks such as “agan” (to address people) and “cekidot” (means check it out) used by many people even outside the Kaskus forum. And there’s also the fact that TokoBagus has been spending quite a lot of dough for promotions.

 

4.Multiply

 

The Multiply marketplace enables its users to set up their shops rather than just posting ads or threads of their goods online. In this way, it’s more like China’s Taobao, which was such a huge success in that country. The site also offers its users several payment options like bank transfers and credit cards, as well as free delivery promotions now and then. Multiply is readying itself to fully become an e-commerce site in 2013 by closing its blogging platform and rebranding.

 

multiply-680x362

 

Alexa Ranking: In Indonesia, Multiply is ranked 47th, and it also has quite an international presence, ranking 17th in the Philippines and 170th in India. Globally, the site is ranked at 705th.

 

5. Bhinneka

 

Bhinneka might be the biggest Indonesian online store which specializes in selling electronics. The company is one of the oldest Indonesian online stores with its website launched as early as 1999. Originally started as a B2C marketplace, it also recently started a C2C marketplace called Bursa Bhinneka.

 

Users can purchase goods from the site using several payment methods like cash on delivery or credit cards. Deliveries made inside Jakarta area are free of charge.

 

bhinneka-680x364

 

Alexa Ranking: Bhinneka has a global rank of 3,978th. But its presence in Indonesia is quite strong, ranked 54th locally.

 

6. Lazada Indonesia

 

Lazada Indonesia may be the fastest growing e-commerce company in Indonesia right now. Established just last year, Lazada Indonesia took the country by storm and has earned nationwide coverage in just a short period of time. Some of its exposure is partly thanks to its huge ammunition of money derived from endless investments gathered by parent company, Rocket Internet.

 

Lazada is an Amazon-like B2C store, and regularly offer discounts on its wide range of products. The company is planning to offer a one-day delivery service in the near future. Other Lazada branches across Southeast Asia are also making significant progress.

 

lazada-indonesia-680x362

 

Alexa Ranking: In less than one year, Lazada Indonesia is now ranked 53rd in the country. Globally, it is ranked 4,374th.

 

7. Tokopedia

 

Launched in 2009, C2C marketplace Tokopedia (1) achieved huge growth across the years. During its third anniversary last August, the team shared with us that they have recorded around 600 per cent growth compared to 2011, in terms of total value of transactions processed. I find Tokopedia’s price range feature interesting, as it sorts out the variety of prices available for the same product, making it easy for customers to find the cheapest price there.

 

tokopedia-680x363

 

Alexa Ranking: Currently Tokopedia ranks 68th in the country. Worldwide, it is ranked at 5,199.

 

8. Agoda

 

Agoda is a hotel booking site focused on the Asia Pacific market. Users can search a list of available hotels in a specific city, and then add filter search options like hotel name, price range, hotel facilities, and star rating. Interestingly, Agoda promises to offer the lowest price available online by either matching or beating other online prices shown by users.

 

agoda-680x360

 

Alexa Ranking: Agoda is occupying the 78th spot in Indonesia, with an impressive ranking of 566 globally.

 

9. Facebook

 

Wait, what? Yes we are fully aware that Facebook is first and foremost a social networking site, but Indonesians are also using it to sell their goods online too. Research by online payment processor Veritrans and tech blog DailySocial shows that Facebook is among one of the most used sites in Indonesia for people to do their shopping online, it shared the number one spot, in fact, with Kaskus.

 

Indonesia is the fourth largest Facebook nation with 47 million users inside it. Startups like LakuBgt and Onigi are using this opportunity to help people set up their shops on Facebook. Payments can be processed through the social networking site too.

 

facebook-680x360

 

Alexa Ranking: Well, it is Facebook we’re talking about. The site ranks second in Indonesia as well as worldwide.

 

*The post 9 Popular E-commerce Sites in Indonesia appeared first on Tech in Asia where the website provides predictions for high flyers in 2013.


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