遮罩层
修改话题
  • 首页
  • 出海导航
  • 出海岛群
  • 出海服务
  • 出海榜单
  • APP下载
  • 中文站
印度电商
印度电商介绍,出海印度电商指南
78 14465955
关注
分享

印度是亚太地区增长最快的电子商务市场,年增长率达70%|出海印度电商岛群第51期

2020-03-13 18:23:18

查看 10279 回复 0


登蓝船www.zgchdh.cn,线上助力全球企业的海外市场开拓。
免费对接出海相关需求或资源,请添加官方微信号:BlueBoat_Global




寻求印度电商货源、印度电商卖家、入驻印度电商平台、印度物流、印度仓储、印度推广、参与印度电商考察、报名印度电商活动等,请联系蓝船商务微信BlueBoat_Global

欢迎转发此文章到微信朋友圈或电商相关社群,添加蓝船商务微信BlueBoat_Global,均可领取印度电商报告一份。


根据技术研究机构Gartner的最新报告,印度是亚太地区增长最快的电子商务市场。

 

报告说,美国的电子商务市场将在2015年增长70%,从2014年的35亿美元增至60亿美元。

 

Gartner研究总监Praveen Sengar仍然将印度的数字商务市场描述为处于新生阶段。在线零售仍然只占美国零售总营业额的不到4%,其中B2C电子商务引领了这一增长。

 

他说:“ B2B仅限于那些驱动在线渠道与合作伙伴和分销商集成的组织。

 

移动商务在移动购物中的吸引力越来越大。市场,消费品以及食品和饮料公司已经开始对移动商务进行投资。Gartner总结道,然而,只有不到5%的数字商务是通过移动设备进行的。

 

移动商务将帮助组织跳过台式机浪潮,通过具有连接性和快速增长的生态系统来吸引可负担的智能设备的渗透,从而吸引移动客户。电子商务网站的流量有30%来自移动设备和平板电脑。

 

Sengar解释说:数字商务平台市场日趋成熟。现有供应商正在通过内部开发和收购来投资构建其商业平台以及邻近区域的商业平台,例如搜索,订单管理和营销。

 

供应商越来越专注于执行和赢得新客户,有时以阐明未来愿景为代价。并购活动在增加,导致市场上的数字商务平台选择减少,但也有助于扩展已建立的供应商的商务平台。

 

为了保持竞争力,数字公司将扩大对个性化,数字营销,Web分析和大数据的投资。印度在社交网络上拥有约2亿用户,这是了解和与客户互动的重要渠道。

 

数字业务意味着'合作竞争';进入新市场需要与提供市场站点和访问新客户的竞争者合作,使用支付服务获得全球影响力,或者托管服务以实现可扩展性和可用性。” Gartner说。

 

没有单一的部署或许可模式将主导数字商务市场,在印度的组织中,直到市场成熟和数字商务收入稳定之前,才会考虑基于SaaS或基于开源平台的数字商务。

 

互联网普及率有限,数字商务交易量低,多种支付模式(例如货到付款,信用卡和电汇),物流和履行方面的挑战,较高的退货率和较低的平均订单价值,给B2C电子商务的盈利能力和生存能力带来了压力业务。

 

Gartner总结道:利用B2B模式来提高供应链的效率。” “最大的挑战是制定正确的商业数字商务战略,以及在人员,流程和技术上进行适当的投资以跨渠道与客户互动,到目前为止,印度企业对此一直不予理

 

Gartner将于上周在果阿举行的一系列专题讨论会上介绍其对印度电子商务市场的研究的更详细发现。

 

Gartner座谈会/ ITxpo由世界领先的IT研究和咨询组织授权提供独立和客观的内容。

 

 


印度电商活动分享报名

       电商.jpg        



Massive online retail growth in India

India is the fastest growing eCommerce market in Asia/Pacific according to a new report by tech research house Gartner.

 

The nation’s eCommerce market will grow by 70 per cent in 2015 – from US$3.5 billion in 2014 to $6 billion, it says.

 

Praveen Sengar, research director at Gartner, nevertheless describes India’s digital commerce market as being “at a nascent stage”. Online retailing still represents less than four per cent of the nation’s total retail turnover, with B2C eCommerce leading the growth.

 

“B2B is limited to organisations that drive online channels to integrate with their partners and distributors,” he said.

 

Mobile commerce is finding increasing traction in mobile shopping. Marketplaces, consumer product goods and food and beverages companies have started investing in mobile commerce. However less than five per cent of total digital commerce happens through mobile, concludes Gartner.

 

“Mobile commerce will help organisations skip the desktop wave with increasing penetration of affordable smart devices with connectivity and a rapidly growing ecosystem to engage customers on mobile. Thirty per cent of traffic for eCommerce sites come from mobile and tablets.”

 

Explains Sengar: “The digital commerce platform market is maturing; incumbent vendors are investing in building out their commerce platforms and those in adjacent areas, such as search, order management and marketing — both through organic development and acquisition.

 

“Vendors are increasingly focused on execution and winning new customers, sometimes at the expense of articulating future vision. Merger and acquisition activity is increasing, resulting in fewer digital commerce platform options in the market, but also serving to extend the commerce platforms of the established vendors.”

 

Digital companies will expand investments in personalisation, digital marketing, Web analytics and big data in order to stay competitive. India has approximately 200 million users on social networks and it is an important channel to understand and engage with customers.

 

“Digital business means ‘co-opetition’; reaching new markets will require working with competitors who offer marketplace sites and access to new customers, payment services to acquire global reach, or hosting services to achieve scalability and availability,” says Gartner.

 

No single deployment or licensing model will dominate the digital commerce market and in Indian organisations will look at SaaS or open source platform- based digital commerce till the market matures and digital commerce revenue stabilise.

 

Limited internet penetration, low digital commerce volume, multiple payment models (e.g., cash on delivery, credit card and wire transfers), logistics and fulfillment challenges, higher return rates and low average order value is putting pressure on the profitability and viability of B2C eCommerce businesses.

 

“The B2B model is leveraged to drive efficiency in the supply chain,” concludes Gartner. “The biggest challenge is getting the business digital commerce strategy right and adequate investments in people, process and technology to engage with customers across channels, which has been ignored by Indian enterprises so far.”

 

Gartner will present more detailed findings of its research into the Indian eCommerce market at a series of symposiums, which kicked off in Goa last week.

 

The Gartner Symposium/ITxpo delivers independent and objective content with the authority of a world leading IT research and advisory organisation.

 

Further symposiums will be held in October and November in Japan, Brazil, Australia and Spain. Click on the city for further information.


回复(0)

分享

添加评论

全部评论(0条)



蓝船出海(Blue Boat Global),一个专注于(物)互联网属性公司拓展海外市场的B2B出海服务社区
,致力于成为企业拓展海外市场的B2B出海服务平台。
蓝船出海服务社区有2700+,主要覆盖金融科技、游戏、电商、AI智能、
区块链、海外房产、海外医疗、海外时尚业、海外电子烟、海外旅游业、
海外app、物联网、汽车、海外留学教育、海外KOL等15大领域,为公司
拓展海外市场提供交流与指导。

©2017中国出海导航    沪ICP备17019875号-1,AII Rights Reserved Powered By 蓝船出海 www.zgchdh.cn