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美国东部移动游戏公司:世嘉公司与发行商在移动设备上取得成功 |出海美国游戏岛群第140期

2020-03-11 01:56:44

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毫无疑问,移动游戏的兴起改变了传统开发商与发行商关系的本质。

 

确实,这种关系在今天一直在改变。

 

随着一些发行商即将关闭或减少与第三方的合作关系,像芬兰巨头Rovio这样的新公司正在进入出版业,以帮助开发商将其内容推向市场。

 

那么,我们期望在来年的发布者和开发者关系中看到什么变化?

 

这个问题是今天上午在曼哈顿中城一些业内知名人士的想法,当时他们坐下来讨论了美国东部移动游戏公司的关系发展。

 

音速成功故事

 

世嘉(Sega)是率先在应用程序革命的过去五年中分享其经验的公司之一,该公司渴望为有抱负的开发者寻找发布者提供建议:

不要淹没市场

 

一次必须关注的标题越少越好。最好不要将精力分散在多个标题上,而要专注于一两个。

品牌仍然重要

 

如果要规划端口,只需确保选择正确的品牌即可(例如,选择Zaxxon上的Sonic)。

优质的产品仍位居榜首

 

shot弹枪的方法可能会在短期内取得偶尔的成功,但内容是-并将永远是-国王。好的游戏最终将证明自己。

出色的产品发布需要时间

 

在启动应用程序时,您只会一枪而过,许多鲸鱼会在头两周内开始玩游戏。您不想由于打算在将来的更新中修复的错误而失去这些播放器。

并非所有流派都是一样的

 

Kingdom Conquest已经成为Sega多年来投放市场的最大IP,这是因为它融合了战略,RPG和纸牌战机的游戏元素。这些品牌的尾巴和持久力比动作游戏更长。

 

迎接挑战

 

但是即使有了这些建议,开发人员在与大型发布商打交道时仍面临许多挑战。

 

因此,世嘉就开发人员应该注意的陷阱提出了自己的看法。

大公司并不敏捷

 

较大的发布者需要花费大量时间来协商合同,而且其周转时间可能比您惯常的更长。

不要迷失在出版商的头衔中

 

研究发行商正在从事的工作,以及他们正在寻求将许多出版物推向市场。

您可能有与发布商不同的定价策略

 

为可能失去对游戏定价目标控制的事实做好准备。在您的谈判开始时,对此进行严格讨论。

您可能收不到想要的数据

 

请务必事先请求每日数据访问,否则您可能没有想要的分析数据。



美国游戏主题活动分享报名

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There's little doubt that the rise of mobile gaming changed the nature of the traditional developer and publisher relationship.

 

Indeed, it's a relationship that continues to change today.

 

As some publishers are closing off or reducing third party partnerships, new outfits like the Finnish powerhouse Rovio are moving into publishing to help developers bring their content to market.

 

So, what changes can we expect to see in publisher and developer relationships in the year ahead?

 

This question was on the minds of some the industry's biggest names this morning in midtown Manhattan as they sat down to discuss relationship development at Mobile Gaming USA East.

 

Sonic success story

 

Sega was one of the first to take the stage to share its experiences during the past five years of the app revolution, and the company was keen to dish out advice for aspiring developers looking for a publisher:

Don't flood the market

 

The less titles you have to focus on at a time, the better. It's better to not spread your efforts out over multiple titles and instead focus on one or two.

Brands still matter

 

Just make sure you choose the right brands if you're planning a port (choose Sonic over Zaxxon, for instance).

Quality products still rise to the top

 

The shotgun approach may yield the occasional success in the short term, but content is - and forever will be - king. Good games will prove themselves in the end.

Great product launches take time

 

You'll only get one shot at launching your app, and many whales begin playing a game within the first two weeks. You don't want to lose these players due to bugs that you plan to fix in a future update.

Not all genres are created equal

 

Kingdom Conquest has become the biggest IP that Sega brought to the market in years, and this is because it mixes strategy, RPGs, and card battler gameplay elements. These brands have longer tails and staying power than action games will.

 

Rise to the challenge

 

But even with this advice in mind, developers still face a number of challenges in dealing with larger publishers.

 

As such, Sega served up its observations on the pitfalls developers should look out for.

Big Companies are not nimble

 

It takes time for larger publishers to negotiate contracts and their turnaround times may be longer than you're used to.

Don't get lost in a sea of publisher titles

 

Research what a publisher is working on, and many titles are they are looking to bring to the market.

You may have a different pricing strategy than your publisher

 

Be prepared for the fact that you may lose control of your pricing goals for the game. Discuss this firmly at the beginning of your negotiations.

You may not receive as much data as you'd like

 

Be sure to request daily data access up front, or you might not have the analytics you'd like down the line.

 

 


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