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印尼成为新兴的数字游戏市场,手游市值超总数一半|出海印尼游戏岛群第8期

2020-03-08 16:53:01

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尽管只是刚刚开始,但无论是鉴于电子商务的迅速兴起,该地区看似无限的外国投资潜力,还是2019年的``启动热潮''2019年都已证明在东南亚引起全球关注继续向东扫荡。

 

新兴的数字游戏市场也已开始巩固在东南亚的一些重要根源。数字游戏有多种形式,但通常被称为专业人士和团队之间的视频游戏竞赛,其中包含虚拟现实,区块链协议和在线投注站点。

 

让我们更详细地研究该行业的发展状况以及对该利润丰厚的市场的预测。

 

统计数字是可靠的

根据全球领先的电子竞技和游戏分析提供商Newzoo发布的报告  ,该地区的电子竞技受众规模仅略高于36%,在2015年至2019年之间的复合年均增长率(CAGR)最高,处于领先地位全球上升轨迹。

 

既然2019年如火如荼,发布的新统计数据将超过这些最初的预测。市场研究公司  Niko Partners  预测,东南亚PC和移动游戏玩家的复合数量将达到惊人的  4亿,到2021年累计收入将达到44亿美元。由于电子竞技的强势以及进入东南亚市场的沉重国际游戏的影响,Niko Partners被迫修改其统计数据以说明超出预期的增长。

 

六大的影响

尽管互联网经济的增长遍及东南亚各地,但被称为六大巨头的一组国家在最大增长方面占据了统治地位,尤其是在数字游戏和电子商务领域。赢得此殊荣的国家是:马来西亚,菲律宾,新加坡,泰国,印度尼西亚和越南,其中  98%以上的电子竞技爱好者都住在这里。

 

印度尼西亚和泰国是游戏玩家的最大市场份额,其次是新加坡。然而,就收入而言,马来西亚游戏玩家占了蛋糕,在2017年创造了5.894亿美元的收入,  是所有其他东南亚国家中最大的。这项支出的一半以上来自移动游戏,其次是PC游戏,占35%。最终,这些市场有潜力为这些地区的数字游戏初创企业提供数十亿美元的创收机会。

 

区域博彩业巨头

201710月,新加坡游戏巨头  SEA  (前称Garena)通过 手机游戏和PC业务的首次公开募股(IPO)筹集  8.84亿美元。Sea用户群的成功和增长水平在一定程度上可以归功于其数字服务应用程序AirPay的扩展。

 

此外,中国跨国投资控股公司腾讯控股(  Tencent Holdings)已通过Sea的成长步伐向Sea投资。此次注资的结果是,  Sea得以在东南亚市场上许可其所有游戏。 作为迄今为止数字游戏最重要的荣誉之一,Sea成为东南亚第一家在纽约证券交易所上市的科技公司,这最终导致了如此巨大的IPO投资。

 

在该地区的其他玩家方面,当地的电子商务巨头  Lazada    Razer游戏商店  带到了新加坡,此后在泰国,马来西亚,印度尼西亚和菲律宾开设了商店。  马来西亚的Streamline Studios2017年也跟上了该地区的两家大型游戏公司Square EnixCapcom的合作。

 

展望未来

随着来自知名研究公司(例如Newzoo)的预测越来越好  ,电子竞技的兴起和经济潜力需要从数字游戏世界的增长角度进行研究。2017年底,亚洲奥林匹克理事会(OCA)宣布,电子竞技将被视为2022  年亚洲运动会的一项  正式比赛项目。亚洲运动会是仅次于奥运会的世界第二大体育盛事。最近在韩国举行的亚运会上,有  10,000名运动员和45个国家代表团参加,证明了它在全球范围内的重要地位。

 

由于需求旺盛,电竞学院已在中国和东南亚各地开设。他们向即将到来的潜在竞争对手教授电子竞技的技术和策略。数字游戏的认可及其在体育世界的渗透显示出这项运动在全球和东南亚的主要经济潜力。

 

考虑到东南亚的移动使用量已达到历史新高,并以每月超过350万用户的速度持续增长,并且随着该地区信用卡普及率的提高,可以预期数字游戏将继续在未来几年内其快速增长的轨迹。

 

 


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Southeast Asia’s burgeoning digital gaming market

Although it’s only just begun, 2019 has already proven to shine a global spotlight on Southeast Asia, whether it be in light of the rampant rise of e-commerce, the region’s seemingly limitless potential for foreign investment, or the ‘startup fever’ that is continuing to the sweep the east.

 

The burgeoning digital gaming market has also started to solidify some serious roots in Southeast Asia. Digital gaming takes many forms but is generally characterised as video game competitions between both professionals and teams which incorporates virtual reality, blockchain protocol, and online wagering sites.

 

Let’s examine in more detail how that industry is shaping up and what the forecast is for this lucrative market.

 

The statistics are solid

According to a report released by Newzoo, a prolific global provider of esports and gaming analytics, at just over 36%, the size of the esports audience in the region has the highest predicted Compound Annual Growth Rate (CAGR) between 2015 and 2019, leading the upward trajectory globally.

 

Now that 2019 is in full swing, new statistics released surpass these initial predictions. Market research firm Niko Partners predicts that the compound number of PC and mobile gamers in Southeast Asia will rise to a staggering 400 million, accumulating a combined revenue of $4.4 billion USD by 2021. Niko Partners was forced to revise their statistics to account for growth beyond expectations due to the strength of Esports and heavy hitting international games entering Southeast Asia’s market.

 

The influence of the ‘Big 6’

Although growth of the internet economy can be found throughout all parts of Southeast Asia, a group of nations dubbed the ‘Big 6’ has taken the reigns in terms of maximum growth, particularly in the digital gaming and e-commerce sectors. The nations that have earned this accolade are namely: Malaysia, the Philippines, Singapore, Thailand, Indonesia, and Vietnam, with over 98% of Esports engagers residing there.

 

Indonesia and Thailand take the biggest market share of gamers, followed by Singapore. However, in terms of revenue, Malaysian gamers take the cake, generating $589.4 million USD in 2017, the largest compared to all other Southeast Asian nations. Over half of this spending stemmed from mobile gaming, with PC gaming coming in next at 35%. Ultimately, these markets have the potential of offering multi-billion dollar earning opportunities for digital gaming startups in these regions.

 

Regional gaming giants

October 2017 saw Singapore’s gaming giant, SEA (formally known as Garena) raise $884 million USD in an initial public offering (IPO) for mobile gaming and PC operations. The success and level of growth of Sea’s user base can be, in part, attributed to the expansion of its digital services application, AirPay.

 

Additionally, Tencent Holdings–a multinational Chinese investment holdings firm, has invested in Sea through every step of the company’s growth. As a result of this capital injection, Sea has been able to license all of its games in the Southeast Asian market. As one of the most significant accolades to date for digital gaming, Sea became the very first technology company from Southeast Asia to be listed on the New York Stock Exchange, which is ultimately what lead to such a huge IPO investment.

 

In terms of other players in the region, local e-commerce giant Lazada brought the Razer game store to Singapore, which has since been opened in Thailand, Malaysia, Indonesia, and the Philippines. Streamline Studios in Malaysia followed suit in 2017 by collaborating with Square Enix and Capcom, two very large game companies in the region.

 

Looking ahead

With increasingly favourable predictions coming from reputable research firms such as Newzoo, the rise and economic potential of esports needs to be examined in terms of growth of the digital gaming world. In late 2017, the Olympic Council of Asia (OCA) announced that esports would be considered an official competitive sport at the Asian games in 2022. The Asian Games is the world’s second largest sporting event behind the Olympics. And at the most recent Asian Games event held in South Korea, 10,000 athletes and 45 national delegations participated, demonstrating its major global recognition.

 

Due to popular demand, ‘esport academies’ have opened throughout China and Southeast Asia. They teach both the technique and strategy of esports to upcoming and potential competitors. The recognition of digital gaming and its penetration into the sporting world shows major economic potential for the sport, both worldwide and in Southeast Asia.

 

Taking into account that Southeast Asia’s mobile usage has hit an all-time high, is continuing to grow at a rate of over 3.5 million users per month, and with credit card penetration increasing in the region, it can be expected that digital gaming will continue its rapid upward growth trajectory over the coming years.


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