遮罩层
修改话题
  • 首页
  • 出海导航
  • 出海岛群
  • 出海服务
  • 出海榜单
  • APP下载
  • 中文站
俄罗斯电商
俄罗斯电商,出海俄罗斯电商介绍
555 13859188
关注
分享

俄罗斯电子商务巨头Wildberries将自营商品添加到销售行列中!|出海俄罗斯电商岛群第40期

2020-03-04 20:19:40

查看 25214 回复 0


登蓝船www.zgchdh.cn,线上助力全球企业的海外市场开拓。
免费对接出海相关需求或资源,请添加官方微信号:BlueBoat_Global


寻求俄罗斯电商货源、俄罗斯电商卖家、入驻俄罗斯电商平台、俄罗斯物流、俄罗斯仓储、俄罗斯推广、参与俄罗斯电商考察、报名俄罗斯电商活动等,请联系蓝船商务微信BlueBoat_Global

欢迎转发此文章到微信朋友圈或电商相关社群,添加蓝船商务微信BlueBoat_Global,均可领取俄罗斯电商报告一份。



             

 

据3月2日《生意人报》报道,俄罗斯最大的电子商务零售商Wildberries打算在其平台上出售自雇人士的产品。产品将包括手工服装,鞋类,配饰和纪念品。

 

Kommersant指出,速卖通正在采用与个体经营的小型生产商合作的模式,因为俄罗斯的在线网站都在向其站点添加“市场”功能,以使中小型企业能够覆盖其广大受众。该模型的一部分是在线站点提供的物流和支付服务,使小生产者可以完全专注于生产和发展业务。

 

该公司的代表告诉《每日经济新闻》,由于这项倡议,到2020年,野莓的供应量至少可以增加3,000,达到总数18,000。然而,据《每日邮报》调查的分析师称,质量控制问题可能会使在平台上采用此类新卖家的过程变得复杂。

 

随着电子商务市场的满足,俄罗斯在线零售商可能会继续采用类似的产品,服务和技术。

 

此前,Sberbank CIB估计,俄罗斯“四大”电子商务运营商-全球速卖通,野莓,奥松和贝鲁-预计将在2019-2022年以39%的年增长率增长,超过了在到2022年,其市场份额将达到23%,总市场份额达到39%。

 

Sberbank CIB分析师认为,“在俄罗斯这样规模的市场中,四个可持续发展生态系统的强大参与者对于可持续和可盈利的增长可能太多了,”并且看到“市场的整合迫在眉睫。”正如bne IntelliNews报道的那样,Wildberries开始了2020年,随着其在波兰的欧洲业务的启动,在wildberries.eu上提供其俄罗斯平台品牌组合的几乎一半。



俄罗斯电商活动分享报名

       66666666666666.png      



Russia's largest e-commerce retailer Wildberries intends to sell the produce of self-employed individuals on its platform, Kommersant daily reported on March 2. The products would include artisanal apparel, footwear, accessories, and souvenirs.

 

Kommersant notes AliExpress is using the same model of working with small self-employed producers as Russia’s online sites all move towards adding “market place” functionality to their sites to enable SMEs to reach their vast audiences. Part of this model is the online sites provide the logistics and payment services allowing small producers to focus fully on production and grow their businesses.

 

Wildberries could increase the amount of its supplies by at least 3,000 by 2020 to a total of 18,000 due to the initiative, the company's representatives told the daily. However, quality control issues could complicate the adoption of such new sellers on the platform, analysts surveyed by the daily believe.

 

It is likely that Russian online retailers will continue to adopt similar products, services and techniques, as the e-commerce markets satiates.

 

Previously Sberbank CIB estimated that the "big four" Russian e-commerce operators – AliExpress Russia, Wildberries, Ozon and Beru –are anticipated to grow in 2019-2022 at an annual rate of 39%, outgrowing the market that is seen as expanding at 23%, and achieving a total market share of 39% by 2022.

 

Sberbank CIB analysts argued that, "four strong players with developed ecosystems might be too many in a market of Russia's size for sustainable and profitable growth," and see "consolidation in the market is imminent. " As reported by bne IntelliNews, Wildberries kicked off 2020 with the launch of its European operations in Poland, offering almost half of the brand assortment of its Russian platform on wildberries.eu.

 

 


回复(0)

分享

添加评论

全部评论(0条)



蓝船出海(Blue Boat Global),一个专注于(物)互联网属性公司拓展海外市场的B2B出海服务社区
,致力于成为企业拓展海外市场的B2B出海服务平台。
蓝船出海服务社区有2700+,主要覆盖金融科技、游戏、电商、AI智能、
区块链、海外房产、海外医疗、海外时尚业、海外电子烟、海外旅游业、
海外app、物联网、汽车、海外留学教育、海外KOL等15大领域,为公司
拓展海外市场提供交流与指导。

©2017中国出海导航    沪ICP备17019875号-1,AII Rights Reserved Powered By 蓝船出海 www.zgchdh.cn