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今年的游戏市场预计将达到3.65亿美元,成为全球第28大市场。
根据游戏数据网站的数据,越南三分之一以上的人口玩在线游戏,预计他们今年将在虚拟娱乐上花费3.65亿美元,使其成为全球第28大市场。
阿姆斯特丹的Newzoo对主要城市的在线玩家进行了调查,估计今年越南将有3280万人玩在线游戏。玩家的年龄介于10至50岁之间,其中一半以上的年龄介于21-35岁之间,通常都是有薪工作。
调查发现,有45%的游戏玩家在从PC到手机和游戏机的所有平台上玩游戏。
调查发现,女性占个人电脑/笔记本电脑“活跃”玩家的43%,这是每月玩一次以上的人所定义的。
鉴于为女性设计的游戏比例很小,这一新信息对越南的游戏生产商而言非常重要。
在越南近9200万人口中,超过一半的人可以使用互联网。
社交媒体营销和广告公司We Are Social本月的一份报告发现,越南Facebook用户比去年增长了40%,达到6400万左右,使越南成为社交网络上最活跃的国家/地区第七位。
Google在4月份的统计数据还显示,许多越南人在暑假期间在Google上搜索并观看YouTube。
2016年夏季,该网站的预告片在全国获得了超过5亿次观看,比上一年增长了136%。它说,在那个夏天,每天在越南的Google上进行的移动搜索达1亿次。
越南游戏主题活动分享报名
Staggering 32.8 million people playing online games in Vietnam - survey
The gaming market is projected to make $365 million this year, making it the 28th largest in the world.
More than a third of Vietnam's population play online games and they are expected to spend $365 million on virtual entertainment this year, making it the 28th biggest market in the world, according to a games data site.
The Amsterdam-based Newzoo, which surveyed online players in major cities, estimated that 32.8 million people will be playing online games in Vietnam this year. Players' ages range from 10 to 50 years old, with more than half of them from 21-35 and usually with a paid job.
The survey found 45 percent of gamers play across all platforms, from PC to mobile and console.
Women account for 43 percent of “active” players on PC/laptop, defined by those who play more than once a month, the survey found.
This new information is important for games producers in Vietnam given the small ratio of games designed for women.
More than half of Vietnam's population of nearly 92 million has access to the internet.
A report this month from social media marketing and advertising agency We Are Social found Vietnamese Facebook users had jumped 40 percent from last year to around 64 million, making Vietnam the 7th most active country on the social network.
Google statistics in April also showed that many Vietnamese people spend their summers searching on Google and watching YouTube.
Trailers on the site got more than 500 million views across the country in summer 2016, up a staggering 136 percent from the previous year. Every day during that summer, 100 million mobile searches were made on Google in Vietnam, it said.