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新加坡在线购物者担心假货胜过购物安全|出海新加坡电商岛群第34期

2020-03-03 23:41:57

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根据Visa卡系统的调查,新加坡的在线购物者更担心产品质量而不是安全性。

 

Visa2015年区域电子商务监测调查显示,随着在线购物成为主流,67%的亚太地区消费者将产品和服务的质量列为他们在线购物的首要问题。相比之下,57%的人将支付安全视为首要问题。

 

这项调查对来自亚太13个市场的11,760名受访者进行了调查,发现从杂货到音乐会门票和账单支付,在线购物者正在从各种不同类别的产品和服务中进行购买。大约36%的亚太地区受访者表示,他们每年购买59种商品,而16%的受访者表示每年购买10种以上商品。

 

电子商务日益成为亚太地区的新常态,因为该地区的消费者开始使用在线购物,这是因为可用的商品和服务种类繁多,价格具有竞争力,并且客户服务和交付方式的改进使整个过程变得更加容易, Visa的电子商务区域总监Conor Lynch说。

 

随着该地区对电子商务的熟悉程度不断提高,我们看到对支付安全的关注逐渐减少,尤其是随着支付安全创新和保护措施的不断发展以满足消费者的需求。从某种意义上说,在线购物的人越多,他们越舒适,从而导致更多的在线购物。

 

根据该调查,来自具有较高电子商务参与率的市场的消费者在进行在线购物时更加关注产品和服务质量,而不是安全性。日本对质量的关注程度几乎是安全性的两倍(1.7倍),其次是新西兰,新加坡和韩国。这些是亚太地区在线购物最发达的国家/地区。相比之下,越南,泰国和马来西亚的受访者表示,他们对质量和安全性的关注相对平等。

 

林奇说:签证致力于为消费者提供电子商务和数字支付解决方案,这些解决方案在不损害安全性的前提下提供了便利。例如,令牌化是一种用于数字支付的增强安全功能,有助于防止在线交易期间盗窃卡详细信息。令牌化等Visa解决方案已被该地区的商家采用,是朝着增强亚太地区消费者支付安全性迈出的重要一步。

 

令牌化用唯一的一系列数字(令牌)代替了持卡人的信息(例如帐号和有效期),可用于支付而无需暴露持卡人的更敏感的账户信息。令牌化在数字交易过程中隐藏了消费者的机密帐户信息,从而使数字支付对任何地方的每个人都更加安全。

 


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Singapore online shoppers fear fakes above fraud

Singapore online shoppers are much more worried about product quality than security according to a survey by card system Visa.

 

With online shopping becoming mainstream, 67 per cent of Asia Pacific consumers cite quality of products and services among their top concerns when it comes to making purchases online,  according to Visa’s 2015 Regional eCommerce Monitor Survey. In contrast, 57 per cent rate payment security as a primary concern.

 

The survey, which polled 11,760 respondents from 13 markets in Asia Pacific, found that from groceries to concert tickets and bill payments, online shoppers are buying from a range of different categories of products and services. Some 36 per cent of Asia Pacific respondents say they made purchases from between five and nine categories a year and 16 per cent report buying from 10 or more categories a year.

 

“eCommerce is increasingly the ‘new normal’ in Asia Pacific, as consumers in the region take to online shopping because of the variety of goods and services available, competitive pricing and because improvements in customer service and delivery options make the whole process much easier,” Visa’s regional director for eCommerce, Conor Lynch said.

 

“As familiarity with eCommerce grows in the region, we are seeing payment security concerns diminish, especially as payment security innovations and protections continue to evolve to meet consumer needs. In a sense, the more people shop online, the more comfortable they are, leading to more online shopping.”

 

According to the survey, consumers from markets that have higher rates of eCommerce engagement are more concerned about product and service quality than they are about security when making online purchases. Almost twice as many consumers from Japan (1.7 times) are more concerned over quality than security, followed by New Zealand, Singapore and South Korea. These are the countries where online shopping is at its most developed in Asia-Pacific. By contrast, respondents from Vietnam, Thailand and Malaysia reported relatively equal concern for both quality and security.

 

Lynch said: “Visa is committed to delivering eCommerce and digital payment solutions to consumers that provide convenience without compromising on security. Tokenisation, for example, is an enhanced security feature for digital payments that helps protect against the theft of card details during online transactions. Visa solutions like tokenisation are being adopted by merchants across the region and are a major step toward enhanced payment security for Asia Pacific consumers.”

 

Tokenisation replaces cardholder information, such as account numbers and expiration dates, with a unique series of numbers (a “token”) that can be used for payment without exposing a cardholder’s more sensitive account information. Tokenisation hides consumers’ confidential account information during digital transactions, making digital payments more secure for everyone, everywhere.


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