遮罩层
修改话题
  • 首页
  • 出海导航
  • 出海岛群
  • 出海服务
  • 出海榜单
  • APP下载
  • 中文站
印尼游戏岛群
关注印尼游戏领域
23 8700174
关注
分享

一份印尼手游市场报告:东南亚最大的手机游戏市场,游戏玩家数量将超过1亿|出海印尼游戏岛群第7期

2020-03-01 14:58:24

查看 42105 回复 0


登蓝船www.zgchdh.cn,线上助力全球企业的海外市场开拓。
免费对接出海相关需求或资源,请添加官方微信号:BlueBoat_Global




寻找出海印尼游戏发行商、出海印尼本地化翻译、印尼游戏推广、印尼游戏流量渠道,印尼游戏KOL等请联系商务微信:BlueBoat_Global

欢迎转发此文章到微信朋友圈或游戏相关社群,添加蓝船商务微信BlueBoat_Global,均可领取印尼游戏报告一份。



印度尼西亚是东南亚人口最多的地区,无论是收入还是玩家方面,它都是最大的手机游戏市场。实际上,2019年印度尼西亚的手机游戏玩家数量将超过1亿。

 

尽管是最大的市场并在2017年实现强劲增长,但印尼的ARPPU排名第二。

 

这主要是由于该国的互联网普及率在该地区最低,而且印度尼西亚的游戏玩家没有太多可支配收入可用于游戏。一旦这一比率开始上升,而游

戏玩家的支出却在增加,印度尼西亚将成为全球范围内更为重要的市场。

 

我们通过下载和收入查看了20181iOSGoogle Play上排名前10位的手机游戏,以概述印度尼西亚手机游戏市场中最重要的游戏和趋势。

 

移动传奇超越勇士竞技场

 

Mobile LegendsMoonton开发的5v5 MOBA游戏,目前在下载量和收入榜上均排名第一。

 

Mobile Legends的下载量是排名第二的游戏的三倍以上,收入是第二名游戏的两倍。该游戏在很大程度上受到了《英雄联盟》和《王者荣耀》等游戏的启发。

 

与传统的RPG和策略游戏相比,MOBA种类一直是印度尼西亚手机游戏市场的巨大增长动力,因为它既鼓励了更高的参与度又增加了支出。

 

《移动传奇》成功击败了竞争对手腾讯开发并由Garena在大东南亚地区发行的《勇士竞技场》(AOV)。勇气竞技场(Arena of Valor)于20175月首次推出时在印度尼西亚开局良好,而印度尼西亚游戏玩家则对Mobile Legends进行更新和创新的频率更高。

 

201711月游戏达到顶峰以来,AOV已跌出前10名。重要的是,Garena致力于通过自己的应用商店直接发行AOV,这意味着Sensor Tower排名(以及其他针对iOSiOS的数据分析排名) Google Play)不会捕获AOV的所有活动。

 

大逃杀游戏进入图表

 

2017年一个不可忽视的趋势是大逃杀游戏的成功,例如PlayerunknownBattlegroundsPUBG)。这款游戏在包括印尼在内的每个市场上都很畅销,在印尼各地的家庭和高端网吧中售出并销售了超过15万本。

 

每个人都想玩PUBG,但并不是每个人都可以使用高端PC。开发人员很快意识到了大逃杀类型在手机上的潜力,并瞄准了超过9000万的移动游戏玩家,这使得网易和Garena在印度尼西亚的大逃杀领域中名列前茅。

 

网易于201711月推出了其移动皇家战斗游戏《生存规则》。该游戏在下载量中排名第七,在20181月的收入中排名第14位。《生存规则》是免费游戏,可以在许多中档游戏机上运行高端智能手机,因此潜在受众比PUBG大得多。

 

网易凭借《生存规则》抢占了移动皇家大逃亡的宝座,并取得了巨大成功

Garena还推出了名为Free Fire的移动皇家大逃杀游戏。该游戏是一月份下载次数排名第四的游戏。Free Fire的会话时间更短,技术要求更低,这就是为什么更多的游戏玩家下载了它。

 

角色扮演和策略游戏表现出色

 

IGGLords Mobile是一款实时策略游戏,允许玩家建立帝国并与对手对抗。

 

游戏的会话时间很短,不需要高额花费,并且内置的盟友系统具有巨大的社交元素。出于这样的原因,《完美世界》的《最终幻想觉醒》和《 Supercell的部落冲突》等其他类似游戏在印度尼西亚也获得了成功。

 

由于印度尼西亚的ARPPU在东南亚排名第二,因此下载图表中的大多数游戏都是休闲游戏,不需要很高的支出,这也就不足为奇了。

 

诸如Ludo KingBarbarQ Tap之类的应用程序都是可以与多个玩家一起玩的社交游戏,而Subway SurfersPouStarmaker则是针对单个玩家的游戏。

 

一些休闲游戏,例如《 Candy Crush Saga》和《 Ayodance》,在印尼的收入榜上也很成功。社交赌场游戏在印尼也很受欢迎。

 

电竞是增长的动力

 

手机电子竞技正在推动印尼手机游戏市场的增长。在2017年,文顿举办了``Mobile Legends东南亚杯'',印度尼西亚参赛者与菲律宾,马来西亚,新加坡和泰国的选手展开了较量。

 

在印度尼西亚,文顿的《移动传奇》比《勇士竞技场》(国王荣誉称号)更受欢迎。

《危机行动》(Crisis Action)在20181月的收入中排名第八,自称是最好的电子竞技FPS游戏,在全球拥有超过5000万玩家。该游戏每月举办一次在线锦标赛,其中最佳玩家可以赢得奖项以及他们的战队奖励。



印尼游戏主题活动分享报名

       游戏.jpg        



Indonesia Snapshot: The largest mobile games market in Southeast Asia

With the largest population in Southeast Asia, Indonesia is the biggest mobile games market by both revenue and players. In fact, the number of mobile gamers in Indonesia is set to exceed 100 million in 2019.

 

Despite being the largest market and seeing strong growth in 2017, Indonesia has the second lowest ARPPU in the region.

 

This is primarily due to the country having the lowest internet penetration in the region as well as Indonesian gamers not having as much disposable income to spend on games. Once that rate begins to rise and gamers spend at an increasing rate, Indonesia will be an even more important market globally.

 

We took a look at the top 10 mobile games across iOS and Google Play by download and revenue for January 2018 in order to provide a snapshot of the most important games and trends in Indonesia’s mobile games market.

 

Mobile Legends surpasses Arena of Valor

 

Mobile Legends is a 5v5 MOBA game developed by Moonton and is currently the number one game on both the download and revenue charts.

 

Mobile Legends has more than three times the downloads and two times the revenue of the number two game in the rankings. The game is heavily inspired by games such as League of Legends and Honor of Kings.

 

 

The MOBA genre has been a huge growth driver in Indonesia’s mobile games market as it has both encouraged higher engagement and spend compared to traditional RPG and strategy titles.

 

Mobile Legends has managed to beat out its competition, Arena of Valor (AOV), developed by Tencent and published by Garena in Greater Southeast Asia. While Arena of Valor started off well in Indonesia when it first launched in May 2017, Indonesian gamers appreciate the higher frequency of updates and innovation of Mobile Legends.

 

AOV has dropped out of the top 10 since the game peaked in November 2017. Importantly, Garena puts great effort into direct distribution of AOV through its own app store, which means that the Sensor Tower rankings (and other data analytics rankings focused on iOS and Google Play) do not capture all of the activity of AOV.

 

Battle royale games enter the chart

 

One trend that was impossible to ignore in 2017 was the success of battle royale games such as Playerunknown's Battlegrounds (PUBG). The game was a hit in every market, including Indonesia, where over 150,000 copies were sold and played in homes and high-end internet cafés across the country.

 

Everyone wanted to play PUBG but not everyone had access to a high-end PC to do so. Developers were quick to realise the potential of the battle royale genre on mobile and target the more than 90 million mobile gamers, which has led to NetEase and Garena coming out on top in the mobile battle royale segment in Indonesia.

 

NetEase launched its mobile battle royale game, Rules of Survival, in November 2017. The game was seventh in downloads and 14th in revenue in January 2018. Rules of Survival is free-to-play and able to run on a number of mid-range to high-end smartphones, thus having a much larger potential audience than PUBG.

 

 

NetEase got in early on the mobile battle royale stakes with Rules of Survival, and to great success

Garena also launched its mobile battle royale game called Free Fire. The game was the fourth most downloaded title in January. Free Fire has shorter session times and lower technical requirements, which is why more gamers have downloaded it.

 

RPG and strategy games perform well

 

Lords Mobile from IGG is a real-time strategy game that allows players to build up an empire and then take on opponents.

 

The game has short session times, doesn’t require high spending and has a huge social element with the built-in ally system. It’s for reasons such as this that other similar games like Perfect World's Final Fantasy Awakening and Supercell's Clash of Clans have found success in Indonesia.

 

Casual titles chart on both the download and revenue chart

 

As Indonesia has the second lowest ARPPU in Southeast Asia, it’s no surprise that the majority of titles in the download chart are casual games that don’t require high spending.

 

Apps such as Ludo King and BarbarQ Tap are social titles that can be played with multiple players, whereas Subway Surfers, Pou and Starmaker are games for individual players.

 

A few casual titles such as Candy Crush Saga and Ayodance have also found success on Indonesia’s revenue charts. Social casino games also remain popular In Indonesia.

 

Esports is a driver of growth

 

Mobile esports is driving growth in Indonesia’s mobile game market. In 2017, Moonton held the Mobile Legends Southeast Asia cup which saw entrants from Indonesia battle against players from the Philippines, Malaysia, Singapore and Thailand.

 

 

Moonton's Mobile Legends is more popular than Arena of Valor (Honor of Kings) in Indonesia

Crisis Action, which was eighth in revenues in January 2018, advertises itself as the best esports FPS game, with over 50 million players around the world. The game hosts a monthly online tournament where the best players can win prizes as well as rewards for their clan.


回复(0)

分享

添加评论

全部评论(0条)



蓝船出海(Blue Boat Global),一个专注于(物)互联网属性公司拓展海外市场的B2B出海服务社区
,致力于成为企业拓展海外市场的B2B出海服务平台。
蓝船出海服务社区有2700+,主要覆盖金融科技、游戏、电商、AI智能、
区块链、海外房产、海外医疗、海外时尚业、海外电子烟、海外旅游业、
海外app、物联网、汽车、海外留学教育、海外KOL等15大领域,为公司
拓展海外市场提供交流与指导。

©2017中国出海导航    沪ICP备17019875号-1,AII Rights Reserved Powered By 蓝船出海 www.zgchdh.cn