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韩国糖果制造商乐天集团(Lotte Group)计划在未来几个月内与印尼最大的企业集团之一萨利姆(Salim Group)建立电子商务合资企业,以期在明年年初投入运营。
在此之前,政府针对电子商务的新政策为外国品牌打开了近2.5亿人的市场。据韩国媒体报道,在亚洲商业委员会会议上,乐天集团董事长申东彬在新加坡会见了萨利姆集团董事长安东尼·萨利姆时,交易正式达成。Deal Street Asia报道,在Shin领导下,乐天一直在积极拓展其海外业务,印尼糖果市场被认为是关键的战略机遇。该公司希望通过全渠道零售策略并通过合作伙伴的线下商店建立稳定的交付服务来确保在电子商务市场中的稳固地位。
乐天还计划推出在韩国颇受欢迎的产品,并于2008年收购了荷兰折扣连锁店Makro的 10家商店,从而首次涉足印尼市场。乐天在印度尼西亚拥有一家百货商店和41个零售店,而萨利姆集团(Salim Group)拥有11,000家Indomart便利店。萨利姆集团的业务涵盖食品,分销,电信,媒体,汽车制造和房地产开发等领域。
印度尼西亚政府已经起草了一份电子商务路线图,作为规范该行业的准则的基础。它涵盖了资金,税收,通信基础设施,物流,网络安全,消费者保护和教育等方面,目标是到2020年实现1300亿美元的电子商务交易额。
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Lotte Group in Indonesian confectionery push
South Korean confectionery manufacturer Lotte Group is planning an eCommerce joint venture with one of Indonesia’s largest conglomerates, the Salim Group, within the next few months with the aim of being up and running by early next year.
This follows a new government policy on eCommerce that opens up a market of nearly 250 million people to foreign brands. According to the Korean media, the deal was formalised when Lotte Group chairman Shin Dong-bin met with Salim Group chairman Anthony Salim in Singapore during an Asia Business Council meeting.
Under Shin, Lotte has been aggressively expanding its overseas businesses, and the Indonesian confectionery market is considered a key strategic opportunity, reports Deal Street Asia. The company hopes to secure a strong foothold in the eCommerce market through an omni-channel retailing strategy and establishing a stable delivery service via the partners’ offline stores.
Also planning to introduce products popular in Korea, Lotte first became involved in the Indonesian market in 2008 when it acquired 10 stores of the Dutch discount chain Makro. Lotte has one department store in Indonesia and 41 retail outlets, while Salim Group has 11,000 Indomart convenience stores. The Salim Group’s businesses cover such sectors as food, distribution, telecommunications, media, automobile manufacturing and property development.
An eCommerce roadmap has been drafted by the Indonesian government as a basis for guidelines regulating the sector. It covers such aspects as funding, taxation, communication infrastructure, logistics, cyber security, consumer protection and education, with the aim of achieving eCommerce transaction value of $130 billion by 2020.