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关于美国市场上玩家动机和行为的报告显示,有34%的用户仅在移动设备上玩游戏。
《 2018年玩家细分联合报告》发现,美国67%的玩家玩电子游戏。潜在的美国观众人数为2.11亿。
59%的游戏玩家将移动设备与家用PC或游戏机一起使用,而27%的用户将移动设备,PC和游戏机结合使用。
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该报告将市场划分为六个关键部分,从多人游戏“ Console Warriors”到年轻的“ Easy Accessors”,他们将扮演最容易获得的游戏。
移动设备感兴趣的是“ Daily Dabblers”等细分受众群,该细分受众群占受众总数的19%,并经常花时间玩社交和休闲游戏。“偶然的玩家”偶尔玩手机游戏,占人群的26%。
占11%的“过境人士”一生都在玩游戏,但现在他们正在寻找时间让业余爱好适应他们的时间表。
EEDAR的报告还提供了有关流媒体和电子竞技参与的信息,以及有关影响平台选择和偏好的数据。
美国游戏主题活动分享报名
Report: 34 per cent of American gamers are playing on mobile alone
A report on player motivation and behaviour in the US market revealed that 34 per cent of users only play games on mobile devices.
The 2018 Gamer Segmentation Syndicated Report found that 67 per cent of US gamers played video games. That amounts to a potential US audience of 211 million people.
59 per cent of gamers use a mobile device alongside a home PC or console, while 27 per cent use a mobile, PC and a console combined.
Split up
The report splits the market into six key sections, from action-multiplayer playing “Console Warriors” to young “Easy Accessors” who will play the most readily accessible titles.
Of interest to mobile are segments like “Daily Dabblers”, who make up 19 per cent of the audience and regularly spend time with social and casual games. “Incidental Players” play mobile games occasionally, and form 26 per cent of the crowd.
At 11 per cent, “Transitionals” have spent their lives playing games, but are now looking to find time to fit the hobby into their schedule.
EEDAR’s report also provides information on engagement with streaming and esports, and data on what affects platform choices and preferences.