遮罩层
修改话题
  • 首页
  • 出海导航
  • 出海岛群
  • 出海服务
  • 出海榜单
  • APP下载
  • 中文站
出海中国香港电商
出海中国香港电商的社区,若中国香港电商感兴趣,请联系蓝船官方微信:BlueBoat_Global
21 3854041
关注
分享

香港的服装品牌Grana.com意图提供令客户难忘的在线零售体验|出海中国香港电商岛群第9期

2020-02-23 22:15:47

查看 13115 回复 0


登蓝船www.zgchdh.cn,线上助力全球企业的海外市场开拓。
免费对接出海相关需求或资源,请添加官方微信号:BlueBoat_Global




寻求中国香港电商货源、中国香港电商卖家、入驻中国香港电商平台、中国香港物流、中国香港仓储、中国香港推广、参与中国香港电商考察、报名中国香港电商活动等,请联系蓝船商务微信BlueBoat_Global

欢迎转发此文章到微信朋友圈或电商相关社群,添加蓝船商务微信BlueBoat_Global,均可领取中国香港电商报告一份。



任何一家出色零售商的标志就是能够提供令人难忘的客户体验-批评者经常争辩说,当您在线销售时,您无法取悦客户。

 

但总部位于香港的服装品牌Grana.com对这一理论进行了全面的驳斥。

 

如果有任何实体零售商不知道如何为从未接触过的人们提供出色的客户体验,他们应该从Grana订购产品并看看如何完成。

 

这一切都始于我们所见过的最干净,整洁且易于浏览的电子商务网站之一,并在整个购物过程中建立了对话。它以打开交付的包裹的惊喜和愉悦为结尾。

 

网上购买衣服的最大威慑力之一是对尺寸的焦虑:您如何确定该物品适合您的身材?当然,您可以交换物品,但是谁真正想要解决这个麻烦?

 

Grana通过两种方式应对这一挑战:首先,对产品的准确描述是对在屏幕上佩戴它的模型的参考。例如,杰西身高190厘米,穿着M。如果您仍然担心,请单击链接查找您的尺寸,然后会弹出一个有用的图表,向您展示如何测量衣柜中已有的东西(仍然合适)。将这些详细信息匹配到一个简单的表格,向您显示Grana的等效尺寸。

 

有趣的旅程

 

讲故事曾经是实体商店的专有内容,但Grana表示,讲故事同样适用于在线购物体验。该品牌由香港的澳大利亚卢克·格拉纳(Australia Luke Grana)于几年前创立,专门研究来自世界各地的优质面料,例如秘鲁棉,日本钱布或蒙古羊绒。该站点上有每个站点的简单说明。例如,它解释说蒙古寒冷的冬天和炎热的夏天生产世界上最坚硬的山羊。这些山羊生产世界上最好的羊绒,在我们开始编织之前,它要经过精心的梳理,精练,脱毛和纺丝过程。

 

如果您想了解更多信息,可以进行一次有趣的在线蒙古之旅,查看快乐山羊的照片,山羊生活的崎rural乡村地形和五颜六色的农民。当您选择一件衣服时,您会觉得自己实际上已经追溯到畜群了。

 

惊喜与喜悦

 

完成订单后,给出您的信用卡详细信息并单击确认,您将收到一封来自“ Grana Cheetahs”的电子邮件,该电子邮件以热情友好的语言撰写,没有我们大多数人期望的冷酷功能在线商店。

 

然后,您的箱子到达了,最有可能(对于国际订单)装在UPS袋中。这就是体验中最好的部分。Grana装在智能的蓝色盒子中,使您感觉好像在收到礼物,因此您暂时忘了实际上是自己购买的。

 

可以肯定的是,Grana不是唯一一家提供体验式在线零售的在线零售商,但毫无疑问,它目前是亚洲乃至世界上最好的在线零售商之一。

 

 


中国香港电商活动分享报名

       电商.jpg       




How Grana.com delivers retail experience online

A hallmark of any great retailer is the ability to deliver a memorable customer experience – and critics often argue you cannot delight customers when selling online.

 

But Hong Kong-based apparel brand Grana.com comprehensively debunks that theory.

 

If any brick-and-mortar retailer is puzzled at how to deliver a great customer experience to people it has never met, they should order something from Grana and see how it is done.

 

It all starts with one of the cleanest, clutter-free and easily navigated eCommerce sites we’ve ever seen, and with establishing a “conversation” through the shopping process. It ends with the surprise and delight of opening the delivered package.

 

One of the biggest deterrents to buying clothes online is anxiety over size: how can you be sure the item will fit your figure? Sure, you can exchange items, but who really wants to go through that hassle?

 

Grana meets this challenge in two ways: Firstly, along with an accurate description of the product is a reference to the model wearing it on screen. For example, “Jesse is 190cm tall and wears a size M”. If you’re still worried, click on the link “Find your size” and a helpful diagram pops up showing you how to measure something already in your wardrobe (which still fits). Match those details to a simple table showing you Grana’s equivalent size.

 

Intriguing journeys

 

Story-telling was once something reserved for physical stores, but Grana shows it is equally suited to an online shopping experience. Founded by Hong Kong-based Australian Luke Grana just a couple of years ago, the brand specialises in quality fabrics from around the world, such as Peruvian cotton, Japanese chambray or Mongolian cashmere. There is a simple explanation of each on the site. For example, it explains that Mongolia’s freezing winters and boiling summers produce the world’s hardiest goats. “These goats produce the world’s best cashmere, and before we start to knit, it goes through a meticulous process of combing, scouring, dehairing and spinning.”

 

If you want to know more, you can take an intriguing online journey to Mongolia and see photos of happy goats, the rugged rural terrain where they live and their colourful farmers. By the time you chose a garment, you feel like you’ve actually traced it right back to the herd.

 

Surprises and delights

 

Once you’ve completed your order, given your credit-card details and clicked confirm, you’ll receive an email from “Grana Cheetahs” written in warm, friendly language, devoid of the cold functionality we’ve all come to expect from most online stores.

 

Then your box arrives, most likely (for international orders) in a UPS bag. And that’s the best part of the experience. Grana ships in smart blue boxes that make you feel like you’re receiving a present, so you forget for a moment that you actually bought it yourself.

 

For sure, Grana is not the only online retailer to nail experiential retailing online, but it is without doubt among the best at it right now in Asia – if not the world.


回复(0)

分享

添加评论

全部评论(0条)



蓝船出海(Blue Boat Global),一个专注于(物)互联网属性公司拓展海外市场的B2B出海服务社区
,致力于成为企业拓展海外市场的B2B出海服务平台。
蓝船出海服务社区有2700+,主要覆盖金融科技、游戏、电商、AI智能、
区块链、海外房产、海外医疗、海外时尚业、海外电子烟、海外旅游业、
海外app、物联网、汽车、海外留学教育、海外KOL等15大领域,为公司
拓展海外市场提供交流与指导。

©2017中国出海导航    沪ICP备17019875号-1,AII Rights Reserved Powered By 蓝船出海 www.zgchdh.cn