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日本全球时尚品牌优衣库泰国(Uniqlo Thailand)将开设一家在线商店,提供其全部泰国产品|出海泰国电商岛群第68期

2020-02-21 00:06:09

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日本全球时尚品牌优衣库泰国(Uniqlo Thailand)将开设一家在线商店,提供其全部泰国产品。

 

优衣库泰国市场营销和公关总监兼电子商务负责人Chanvit Khieonavavongsa表示,在线商店将有助于加强公司的人人享有品牌承诺。

 

在泰国待了将近五年之后,优衣库在九个省份设有32个分支机构,覆盖了约三分之一的人口。电子商务渠道将满足品牌没有销售网点的地区客户的需求。

 

优衣库(Uniqlo)是泰国在线商店的独家产品,将提供货到付款服务,以迎合仍对使用信用卡进行在线交易仍有信心的消费者。

 

Chanvit说,在线渠道不会影响优衣库在该国的扩张。

 

他说:只要有良好的地理位置和客户,我们就会开设一家商店。” “无意减少分支机构的开放。

 

今年上半年,在华欣的蓝港(Blu Port)和呵叻购物中心(Mall Korat)开设了两家分店,九月份还将再开设两家。

 

在线商店是该品牌在全球的第12家商店,2014年在新加坡和去年在马来西亚开设了类似的商店。

 

优衣库(Uniqlo)已指派新加坡邮政(Singapore Post)处理在线订单的物流和派送,并保证在全国范围内送达1-3天。没有送货费,而Bt1500US43)或以上的订单免收包装费。如果客户不满意,则可以在30天内将商品退还给公司。

 

该在线商店计划于周五上线,将提供独家商品和收藏品,例如Kaws随行T恤和HeatTech保暖服系列。标志着推出,热门商品也将有特价。

 

Chanvit表示,电子商务的扩张是优衣库全球目标的一部分,该目标是到2020年将其30%的销售额来自在线渠道。该品牌已经通过Line(拥有1200万用户)的泰国和Facebook在泰国建立了在线知名度。它拥有超过一百万个赞。将通过全国范围内线下和在线渠道的整合营销传播计划来建立进一步的知名度。



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Uniqlo Thailand launching online store

Japan’s global fashion label Uniqlo Thailand is launching an online store, offering its full Thai range.

 

The online store will help strengthen the firm’s “made for all” brand promise, says Uniqlo Thailand marketing and PR director/head of eCommerce Chanvit Khieonavavongsa.

 

After nearly five years in Thailand, Uniqlo has 32 branches in nine provinces, covering about a third of the population. The eCommerce channel will meet the demand from customers in areas where the brand does not have an outlet.

 

Exclusive to the Thai online store, Uniqlo will offer a cash-on-delivery service to cater for consumers who are still not confident about using credit cards for online transactions.

 

Chanvit says the online channel will not affect Uniqlo’s expansion in the kingdom.

 

“As long as there are good locations and customers, we will open a store,” he says. “There is no intention of reducing the opening of branches.”

 

Two branches opened in the first half of this year, with two more to follow in September, at Blu Port in Hua Hin and at the Mall Korat.

 

The online store is the brand’s 12th worldwide, with similar stores launching in Singapore in 2014 and in Malaysia last year.

 

Uniqlo has assigned Singapore Post to handle logistics and deliveries for online orders, with guaranteed nationwide delivery of between one and three days. There is no delivery fee, while the packaging charge is waived for orders of Bt1500 (US43) or more. Customers have 30 days to return their goods to the company if they are not satisfied.


Scheduled to go live on Friday, the online store will offer exclusive items and collections such as Kaws companion t-shirts and the HeatTech line of thermal wear. The mark the launch, there will also be special prices for popular items.

 

Chanvit says the eCommerce expansion is part of Uniqlo’s global target to have 30 per cent of its sales derived from the online channel by 2020. The brand has already built awareness online in Thailand through Line, where it has 12 million subscribers, and Facebook, where it has had more than 1 million likes. Further awareness will be built through an integrated marketing communication plan across offline and online channels nationwide.


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