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荷兰主要的全渠道零售商De Bijenkorf可能正在寻求在欧洲的进一步扩张。 该零售商发布了工作机会,正在寻找以法语为母语的人。
这并不一定意味着De Bijenkorf在法国开设了在线商店。 还有可能只是扩大在比利时的市场。 2015年,这家荷兰公司在比利时开设了其商店的数码门,但过去(现在)仍然只专注于该国讲荷兰语的地区。
De Bijenkorf留下了有关法国在线商店的线索
现在,随着Twinkle在Bijenkorf网站上发布的新工作机会,这可能意味着全渠道零售商终于向该国讲法语的地区开放。 但是,“在法国消费市场工作的经验是加分的”这句话可能会给人一个强有力的线索,那就是它确实希望扩展到法国。
De Bijenkorf正在整个欧洲缓慢扩张
De Bijenkorf成立于1870年,是一家高档百货公司,目前拥有bij Selfridges Group Limited。 当Debijenkorf.be在比利时成立时,该公司于2015年首次通过其在线商店出国。 四年后的2019年9月,De Bijenkorf在德国发射升空。 现在,计划在2020年在法国,瓦隆或两者兼有的网上商店进一步扩张。
2020年2月12日更新:
De Bijenkorf确认即将在法国开设在线商店。 它还说它将很快在奥地利和比利时的法语区活跃。
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De Bijenkorf wants to launch in France
De Bijenkorf, a major omnichannel retailer from the Netherlands, might be looking for further expansion across Europe. The retailer has posted job offers, in which it’s looking for native French speakers.
This does not necessarily mean that De Bijenkorf is opening an online store in France; there’s also the possibility it’s just expanding its market in Belgium. In 2015, the Dutch company opened the digital doors of its store in Belgium, but it was – and still is – focused only on the Dutch-speaking part of the country.
De Bijenkorf left a clue about the French online store
Now, with the new job offers posted on the Bijenkorf website, found by Twinkle, it could mean the omnichannel retailer is finally opening up to the French-speaking part of the country. But the sentence “working experience with the French consumer market is a plus” might give away a strong clue that it is, indeed, looking to expand to France.
De Bijenkorf is slowly expanding across Europe
De Bijenkorf was founded in 1870 and is a high-end department store, currently owned bij Selfridges Group Limited. The company went abroad with its online store for the first time in 2015, when Debijenkorf.be launched in Belgium. Four years later, in September 2019, De Bijenkorf launched in Germany. Now, further expansion with a possible online shop in France, in Wallonia or both, is planned to take off in 2020.
Update 12 February 2020:
De Bijenkorf confirmed it will soon launch an online shop in France. It also said it will soon be active in Austria and the French-speaking part of Belgium.