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印度尼西亚电商
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迅速发展的电子商务行业改变了印尼传统的经商方式!|出海印度尼西亚电商岛群第38期

2020-02-18 17:54:24

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寻求印尼电商货源、印尼电商卖家、入驻印尼电商平台、印尼物流、印尼仓储、印尼推广、参与印尼电商考察、报名印尼电商活动等,请联系蓝船商务微信BlueBoat_Global

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电子商务-指通过在线服务或Internet以电子方式购买(或销售)产品的活动-在过去十年中,印度尼西亚一直在迅速发展。 越来越多的印尼人开始在网上购物,迫使许多线下零售业者适应和创新他们的商业模式,以便在这个充满挑战的新环境中生存,在这个新的挑战性环境中,科技创业公司和电子商务平台这两个新来者已经发展成为一个 独角兽(Tokopedia和Bukalapak),这是一家估值超过10亿美元的初创公司。

 

网上购物有什么优势?线下购物者需要(物理上)从一家商店步行到另一家商店以寻找特定产品(例如玩具,衣服,化妆品和杂货)。这需要精力和时间。与朋友一起在购物中心购物,度过一个下午或晚上虽然很有趣,而且是一种放松的方式,但是当您的时间有限时(例如由于繁忙的工作时间),这也是一种低效的行为。此外,雅加达等城市以其巨大的交通拥堵而闻名,因此在您到达购物中心的特定线下商店之前,有可能会被堵车数小时。

 

一个很好的解决方案(既省电又省时),可以访问一个电子商务网站,在这里您可以通过简单的搜索查询找到几乎所有产品,而它们既可以坐在舒适的沙发上,也可以躺在床上。而且,一旦订购并付款(也可以在线完成操作),产品就会运输到您的位置(且价格相对便宜;有时甚至是免费的)。

 

             

 

同时,许多印尼消费者喜欢在线购物,因为通常会提供有吸引力的促销和折扣。确实,线下零售商也经常为购物者提供诱人的折扣(特别是自这些在线竞争对手到来以来),但您经常可以在网上找到价格完全相同的商品的便宜商品。这里的秘密是,许多在线玩家的运营成本较低,因为他们可能不需要拥有或租用实体店(因此需要更少的工人),因此可以设置较低的价格。

 

实际上,在那些人口稠密的城市地区,由于实体零售商面临较高的土地和劳动力成本,而储蓄成本却相当可观,而由于物流中心在附近,包裹运输成本较低。



印尼电商活动分享报名

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Rapidly Developing E-Commerce Sector Changes the Traditional Way of Doing Business in Indonesia

 

E-commerce – which refers to the activity of electronically buying (or selling) products through online services or over the Internet – has been developing rapidly in Indonesia over the past decade. More and more Indonesians have started to shop online, forcing many offline retail players to adapt and innovate their business models in order to survive in this new and challenging environment where two newcomers, both tech startups and both e-commerce platforms, have developed into a unicorn (Tokopedia and Bukalapak) which is a startup that is valued above USD $1 billion.

 

What are the advantages of online shopping? Offline shoppers need to (physically) walk from one store to the other in search of specific products (such as toys, clothes, cosmetics, and groceries). This requires energy and time. While it can be fun and a form of relaxation to spend an afternoon, or evening, shopping with friends in a shopping mall, it can also be an inefficient act when your time is limited (for example due to a busy work schedule). Moreover, a city such as Jakarta is well known for its huge traffic congestion, hence it is possible to get stuck in traffic for hours before you reach a specific offline shop in a mall.

 

Having access to an e-commerce website where you can find almost any product through a simple search query while sitting on a comfortable sofa or while lying in bed, is a great solution (it is energy and time efficient). Moreover, once ordered and paid (actions that can be done online as well) the products are transported to your location (and at relatively cheap costs; sometimes even for free).

 

Meanwhile, a lot of Indonesian consumers love online shopping because often attractive promotions and discounts are offered. While it is true that offline retailers also frequently offer attractive discounts to shoppers (especially since the arrival of these online rivals), you can often find a cheaper price online for the exact same product. The secret here is that many online players have less operational costs as they may not need to own, or rent, a physical store (and therefore require fewer workers), hence allowing to set a lower price.

 

Savings can in fact become quite substantial in those dense urban areas because physical retailers face higher costs for land and labor, while parcel shipping costs are low because logistics hubs are nearby.

 

 


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