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缅甸零售业潜力巨大,70%的本地企业和80%的国际企业计划在未来12个月内实现增长|出海缅甸电商岛群第1期

2020-02-16 00:08:22

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一项新的调查显示,缅甸零售业潜力巨大,一项新的调查显示,缅甸当地和国际上的大多数企业都计划在来年进行扩张。

 

同时,有关新法律的细节尚未最终确定,该新法律旨在简化在缅甸的投资。Roland Berger咨询公司对缅甸的公司的近200名高级管理人员进行了调查,发现70%的本地企业和80%的国际企业计划在未来12个月内实现增长。

我现在不知道其他任何国家可以得到该统计数据,罗兰·贝格(Roland Berger)东南亚管理合伙人Thomas Klotz说。没有人真正在缩减规模,尽管其中一些正在等待中。

据《缅甸时报》报道,零售业具有巨大潜力” 。全国最大的现代零售商之一,城市集市(City Mart)已宣布计划,将其超市数量增加一倍,将便利店数量增加三倍,并通过点击收集服务进入电子商务领域。

 

City Mart Holding MD Win Win Tint说:如果我们看一下肥皂和洗涤剂等基本商品的分布,分布可能是100%。” “但是对于更先进的产品,例如织物柔软剂和护发素,分销范围仅限于大城市-可能仅占全国的20%。有很多成长的机会。

 

她说,主要障碍是寻找网站来开发或改建为商店(成本很高),并为其电子商务业务找到合适的平台来应对Facebook Shop的新挑战。



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Potential seen in Myanmar retail

With significant potential seen for the Myanmar retail sector, a new survey shows that most businesses there, both local and international, plan to expand in the coming year.

Meanwhile, details have yet to be finalised for a new law that aims to make it easier to invest in Myanmar.

Surveying nearly 200 senior executives at companies working in Myanmar, the Roland Berger consultancy found that 70 per cent of local businesses and 80 per cent of international ones are aiming for growth over the next 12 months.

“I don’t know any other country right now where you’d get that statistic,” says Roland Berger Southeast Asia managing partner Thomas Klotz. “No-one is really scaling back, though some are in the waiting period.”

There is “huge potential” in the retail sector, according to the Myanmar Times. One of the country’s largest modern retailers, City Mart, has announced plans to double the number of its supermarkets, treble the number of its convenience stores and enter the eCommerce sector with a click-and-collect service.

“If we look at the distribution of basic commodities, such as soap and detergent, the distribution may be 100 per cent,” says City Mart Holding MD Win Win Tint. “But for more advanced products like fabric softener and hair conditioner, distribution is limited to big cities – maybe only 20 per cent of the country. There is so much opportunity to grow.”

She says the main hurdles are finding sites to develop or convert into shops – “the cost is very high” – and finding a suitable platform for its eCommerce business that can withstand the emerging challenge of Facebook Shop.


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