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《刺猬索尼克》如何通过戏剧性的游戏情节设计避免销量降低?|出海美国游戏岛群第119期

2020-02-15 16:09:37

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就像《阿拉丁》(Aladdin)中的蓝色精灵和《猫》(Cats)怪异的猫科动物一样,索尼克(Sonic)很快在社交媒体上遭到了粉丝们的憎恶反弹,当这种过于逼真的计算机生成的创作(带有明显的人类牙齿)于2019年首次亮相时预告片。

 

引人注目的是,导演杰夫·福勒(Jeff Fowler)和派拉蒙工作室(Paramount Studios)听到了批评,推迟了影片的发行,并重新塑造了关键人物。修改过的Sonic(由Ben Schwartz讲)在11月的预告片中再次出现,大受好评,并将于周五正式上映,与人类Jim Boy一起成为邪恶的Robotnik博士和James Marsden,作为Sonic的小镇警察助手。

 

参展商关系部高级票房分析师杰夫•博克(Jeff Bock)说:“这很重要。“声波”电影制片人得知您必须安抚那些忠实的影迷。” “球迷说,'这不是我们所知道的Sonic',而且令人惊讶的是,派拉蒙(Paramount)对其进行了重整。由于'Sonic'几乎可以赢得周末票房,看来这将获得回报。这是反”猫的情况。”

 

粉丝对《刺猬索尼克》起义:任何人都可以看到的是第一部预告片中那些过于人性化的牙齿

 

竖起大拇指:“刺猬索尼克(Sonic the Hedgehog)”预告片重做受到批评第一眼的粉丝的赞誉

 

Sonic(由Ben Schwartz讲)现在被设计为在“刺猬索尼克”中获得成功。

对于导演来说,非常公开的批评是痛苦的,但富有成果。

 

Fowler说:“尽管最终,我真的很希望我们与粉丝群互动,但我不希望所有人都有这种经历。” “老实说,我整个过程中最大的自豪感之一就是影迷们能够参与这部电影。他们帮助我们找到了需要的地方。”

 

奥斯卡提名的动画短片《地鼠》(Gopher Broke)的导演福勒(Fowler)是“音速”(Sonic)电子游戏的粉丝,自1991年的世嘉创世纪(Sega Genesis)诞生以来,该游戏就在全球引起了热烈关注。

 

但是与ABC的“刺猬索尼克”系列(1993-94)和随后的其他电视项目不同,福勒希望将索尼克的简单的傻瓜卡通设计带入真人秀。他知道这将很困难。

 

 

“当我第一次见到这部电影时,如果你问我最大的挑战,我会说要弄清楚如何解释Sonic的设计,使其站在逼真的人物面前,” Fowler说。 “那永远是把戏。”

 

立即取得的收益是显而易见的。

 

“我们走得太远了,”福勒说。 “实在太多了。我们只是失去了粉丝对角色的喜爱。”

 

 

福勒说:“我给自己约5至10分钟的怜悯之情,并为自己感到难过。”他在5月2日用#gottafixfast标签向粉丝们发了一条推文。 “反应如此之快,以至于我非常重要(外展)要尽快发生。”

 

Sonic(由Ben Schwartz讲)和Tom(James Marsden)在“刺猬索尼克”中进行了激动人心的旧金山之行。

派拉蒙公司将发行日期推迟了三个月至2月,电影制作人开始重新设计Sonic。

 

Fowler说:“您必须找出一种方法来解决这一问题,而且每一秒都至关重要。我们知道,如果我们召集合适的人员并进行正确的调整,就有办法解决这一问题。” “有人猜测我们必须重做整部电影。那是非常错误的。

 

“即使在我们所处的时刻重新设计您的主角并不一定是理想的。”

 

福勒(Fowler)估计,角色的整修和重新创作花了两个月的时间,以更加类似于视频游戏-眼睛更大,牙齿不太明显,毛茸茸的鼻子和鼻子更柔软。

 

他说:“实际上,这只是撤回了现实主义,但保持那种细节水平,我们觉得这部电影需要一个充满活力,完全实现的角色。”

 

经过修改的Sonic现在在“ Sonic the Hedgehog”发布之前就很喜欢这个旅程。

 

热情的回应使福勒松了一口气。但是在上市之前显然存在悬念。

 

令他松了一口气的是,这次Twitter是积极的。 Twitter用户@aaronthew写道:“只是因为您听了对原始预告片的批评,并投入了所有工作来进行改进。我会为此感到高兴的!请在周末开幕前指望我。”

 

“第二次是一种魅力,”福勒说。

 

在克服了这一障碍之后,福勒现在正在展望“刺猬索尼克”能否成功续集,甚至成为一个特许经营权,并从视频游戏中增加更多的角色,例如狐狸同伴Tails和Knuckles the Echidna。

 

福勒说:“如果我们有能力的话,还有很多很棒的角色可以带入故事。” “没有什么比给另一个镜头讲更多故事带给我更多的幸福。敲敲木头,我们很乐意为Sonic宇宙做更多的事情。”

 

他已经学习了最重要的设计课程,即艰辛的方法。

 

“我们已经破解了密码,”福勒说。 “所以现在我们有一个指南来找出其余的角色。”



美国游戏主题活动分享报名

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How 'Sonic the Hedgehog' avoided death by Twitter with a dramatic, game-saving redesign

 

Like the very blue Genie in "Aladdin" and the freaky felines of "Cats," Sonic sped right into a social media backlash of loathing from fans when the too-realistic computer-generated creation (with conspicuously human teeth) was unveiled in 2019's first trailer.

 

Remarkably, director Jeff Fowler and Paramount Studios heard the criticism, delayed the film's release and retooled the pivotal character. The revised Sonic (voiced by Ben Schwartz) reappeared in a November trailer to (gasp!) acclaim and will officially arrive in theaters Friday alongside humans Jim Carrey as the villainous Dr. Robotnik and James Marsden as Sonic's small-town cop sidekick. 

 

"This is a big deal. 'Sonic' filmmakers learned you have to appease the hardcore fans," says Jeff Bock, senior box-office analyst for Exhibitor Relations. "The fans said, 'This is not the Sonic we know,' and amazingly, Paramount redid it. It looks like this will pay off as 'Sonic' is a near lock to win the weekend box office. This is the anti-'Cats' scenario."

 

Fans revolt over 'Sonic the Hedgehog':All anyone could see were those too-human teeth in the first trailer

 

Thumbs up:'Sonic the Hedgehog' trailer redo earns praise from fans who criticized first look

 

Sonic (voiced by Ben Schwartz) is now designed for success in "Sonic the Hedgehog."

The very public criticism has been painful but fruitful for the director.

 

"I would not wish this experience necessarily on anyone, even though, at the end of the day, I really love that we engaged the fan base. They felt heard by our response," Fowler says. "Honest, one of my biggest sources of pride from this whole process was that the fans were able to be involved in this movie. They helped get us where this needed to be."

 

Fowler, director of the Oscar-nominated animated short "Gopher Broke," was a fan of  the "Sonic" video games, which have developed a passionate global following since their origins in 1991's Sega Genesis.

 

But unlike ABC's "Sonic the Hedgehog" series (1993-94) and other TV projects that followed, Fowler wanted to bring Sonic's simple blockhead-cartoon design into a live-action drama. He knew this would be difficult.

 

 

"When I had my first meeting about this movie, if you'd asked me the biggest challenge, I would have said figuring out how to interpret Sonic's design for a realistic setting, standing next to human characters," Fowler says. "That was always going to be the trick."

 

 

murphy,

@sunyshorecity

 Therapist: Sonic with human teeth isn't real, he can't hurt you

 

Sonic with human teeth:

 

View image on Twitter

544

10:21 PM - Apr 30, 2019

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238 people are talking about this

Fowler and the visual effects team created a Sonic with realistic features – eerily humanlike teeth, fingers, limbs and spiky fur, fans insisted. They made it very clear it was too real, with Twitter reviews that called the creation "an abomination." 

 

The immediate takeaway was obvious.  

 

"We just went too far," Fowler says. "There was just too much realism. We just lost what it was that fans loved about the character."

 

 

Jeff Fowler

@fowltown

 Thank you for the support. And the criticism. The message is loud and clear... you aren't happy with the design & you want changes. It's going to happen. Everyone at Paramount & Sega are fully committed to making this character the BEST he can be... #sonicmovie #gottafixfast

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