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进入中国市场的京东仅15个月就关闭了其当地分支机构。
在竞争对手阿里巴巴于2017年在墨尔本开设办事处之后,这家电子商务巨头于2018年2月在墨尔本开设了 澳大利亚办事处。
当时,开业被视为京东与平台上的澳大利亚和新西兰品牌更紧密合作,将业务推向希望扩展到中国的新品牌的一种方式。
京东发言人向Inside Retail 证实 ,在线市场正在将其澳大利亚办事处纳入中国业务。该发言人表示,此举并未反映该公司在澳大利亚的表现,也未反映该地区的重要性。
零售商澳大利亚业务负责人Patrick Nestrel不再参与该业务,这可能是为了确保中国管理层能够完全整合澳大利亚业务。
这家在线零售商计划于5月10日公布其第一季度的销售业绩。在创始人理查德·刘(Richard Liu)因性行为不端于2018年9月在美国被捕 后,最近经历了艰难的几个月 。他没有被起诉。
4月,指称刘的不当行为的中国大学生对他提起了民事诉讼。
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JD shutters Australian branch
Chinese online marketplace JD.com has closed its local branch after only 15 months in the market.
The e-commerce giant launched its Australian office in Melbourne in February 2018, after its competitor Alibaba opened an office in Melbourne in 2017.
At the time, the opening was seen as a way for JD.com to work more closely with the Australian and New Zealand brands on its platform, and to pitch its business to new brands looking to expand into China.
A JD.com spokesperson confirmed to Inside Retail that the online marketplace is integrating its Australian office into the business in China. The spokesperson said the move didn’t reflect the business’s performance in Australia, nor the region’s importance.
The retailer’s head of Australian operations Patrick Nestrel is no longer with the business, likely in an effort to ensure management in China is able to fully integrate Australian operations.
The online retailer is set to report its first quarter sales results on May 10. It has had a difficult few months recently after founder Richard Liu was arrested in September 2018 in the US for sexual misconduct. He was not charged.
In April, the Chinese university student who accused Liu of misconduct filed a civil lawsuit against him.