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执行摘要
尽管加拿大在电子商务采用率方面落后于其他类似经济体,但在线购物已成为消费者生活的重要方面。国内零售商在早期就对必要的电子商务基础设施进行投资的速度很慢,但亚马逊却迫使他们动手进行投资或受到干扰。今年,电子商务正以超过20%的速度增长,并且在未来几年中有望实现两位数的年度增长。
加拿大的消费者在2019年将在电子商务上花费多少?
今年,零售电子商务将达到645.6亿加元(498亿美元)。这比去年增长了21.1%,将占所有零售额的10.0%。
移动支出中有多少?
移动将占电子商务销售额的近三分之一,即31.5%,预计今年零售移动销售额将增长27.3%。随着电子商务为整个零售行业提供动力,移动商务正在推动电子商务的强劲增长。
亚马逊的影响是 什么?
亚马逊是加拿大消费者的首选在线购物目的地。为了竞争,国内零售商被迫进行投资以全面创造更好的数字购买体验。
直销 (D2C) 品牌在加拿大的表现如何?
Endy,MissFresh和Indochino是一些D2C品牌,已在加拿大声名大噪,并展示了一条有利可图的风险投资之路。D2C模式对已经紧张的零售业构成了另一个威胁。
加拿大电商活动分享报名
Canada Ecommerce 2019
Executive Summary
While Canada lags similar economies in the rate of adoption of ecommerce, shopping online has become a key aspect of consumer life. Domestic retailers were slow to invest in the necessary ecommerce infrastructure early on, but Amazon has forced their hands to invest or get disrupted. This year, ecommerce is thriving to the tune of greater than 20% growth, and double-digit annual gains are expected for years to come.
How much will consumers in Canada spend on ecommerce in 2019?
Retail ecommerce will reach CA$64.56 billion ($49.80 billion) this year. That’s up 21.1% from last year and will represent 10.0% of all retail sales.
How much of that is mobile spending?
Mobile will make up almost one-third of ecommerce sales, or 31.5%, with retail mobile sales anticipated to grow 27.3% this year. As ecommerce fuels the overall retail sector, mobile commerce is driving strong gains in ecommerce.
What is the impact of Amazon?
Amazon is the top online shopping destination for consumers in Canada. To compete, domestic retailers are being forced to invest in creating better digital buying experiences across the board.
How are direct-to-consumer (D2C) brands faring in Canada?
Endy, MissFresh and Indochino are some D2C brands that have made their name in Canada and are demonstrating a lucrative path to venture capital investment. The D2C model poses another threat to an already strained retail sector.