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印度移动游戏和互动运动装备提供商Nazara Technologies宣布计划在2020年向初创企业投资2000万美元。
这绝不是闲散的威胁。
在过去两年中,Nazara已经向13家初创公司投资了5,000万美元。
分享成功
凭借其在快速增长的印度移动市场中拥有1亿活跃用户的地位,以及在非洲,中东和东南亚市场的强大影响力,Nazara的目标是成为这些新兴市场中公司和产品的催化剂。
除了现金以外,该公司还将分享自己的智慧,其现有投资组合中的公司创始人可作为下一波投资浪潮的指导者。
Nazara的参与还将使公司能够获得从付款选项到法律建议,绩效营销和现场操作等专业服务。
首席执行官Manish强调:“考虑到交互式娱乐和体育生态系统的爆炸性增长,Nazara决定加大对新兴市场生态系统的投资,并支持早期创业公司加快这些公司和整个行业的增长。”
印度游戏主题活动分享报名
Indian powerhouse Nazara looking to invest $20 million in gaming and esport startups
Indian mobile gaming and interactive sport outfit Nazara Technologies has announced it’s planning to invest $20 million in startups during 2020.
And this is no idle threat.
Nazara’s already invested $50 million in 13 startups in the past two years.
Sharing the success
Given its position with 100 million active users in the fast-growing Indian mobile, as well as strong exposure to markets in Africa, the middle east and southeast Asia, Nazara is aiming to act as a catalyst to companies and products across these emerging markets.
And as well as its cash, the company will be sharing its smarts, with the founders of companies in its current portfolio being available as mentors for the next waves of investments.
Nazara’s involvement will also enable companies to access specialist services ranging from payment options to legal advice, performance marketing and live ops.
“Looking at the explosive growth in the interactive entertainment and sports ecosystem, Nazara has decided to up its aggression on investing in the emerging market ecosystem and support early stage startups accelerating the growth of these companies and of the industry at large,” emphasised CEO Manish Agarwal.