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今年前9个月,法国电子商务的营业额达到740亿欧元。法国电子商务协会Fevad认为,由于黑色星期五和网络星期一,消费者将在最后一个季度花费200亿欧元,这意味着法国电子商务今年将超过1000亿欧元。
在黑色星期五前夕,法国电子商务协会Fevad展示了其第三季度在线销售晴雨表的结果以及对年底的预测。该组织认为,法国的在线购物者将在最后一个季度花费超过200亿欧元,当然在黑色星期五,网络星期一和圣诞节之前花费了很多欧元。
第三季度电子商务同比增长10.8%
与一年前的情况相比,法国第三季度的电子商务总营业额增长了10.8%。第三季度,法国电子商务总额为246亿欧元。在这三个月中,总共进行了4.26亿笔交易,比去年同期增加了14.2个。
黑色星期五周末期间17亿欧元
根据Fevad的说法,圣诞节购物主要在黑色星期五(11月29日)到网络星期一(12月2日)进行。在这四天中,在线销售额可能达到17亿欧元。在买家数量增加和购买频率增加的推动下,法国电子商务在今年最后一个季度可以产生超过200亿欧元的销售额。
法国191,700个电子商务网站
Fevad还宣布,自今年年初以来,法国的电子商务网站数量迅速增长:它们的网上商店现在比去年增加了16%。目前,法国有191,700个电子商务网站。这些数字包括实体店和实体店,这些实体店还开设了在线商店。
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French ecommerce will exceed 100 billion euros in 2019
Ecommerce in France has achieved a turnover of 74 billion euros during the first nine months of this year. French ecommerce association Fevad thinks that, due to Black Friday and Cyber Monday, consumers will spend 20 billion euros in the last quarter, meaning French ecommerce will exceed 100 billion euros this year.
On the eve of Black Friday, French ecommerce association Fevad presented the results of its barometer on the online sales in the third quarter and its forecast for the end of the year. The organization thinks online shoppers in France will spend over 20 billion euros in the last quarter, with of course many euros spent on Black Friday, Cyber Monday and just before Christmas.
Ecommerce grew 10.8% year-on-year in third quarter
The overall ecommerce turnover in France grew by 10.8 percent during the third quarter, compared to the situation one year before. In total, ecommerce in France was worth 24.6 billion euros in the third quarter. A total of 426 million transactions took place during these three months, which is an increase of 14.2 compared to the same period last year.
€1.7 billion during Black Friday weekend
According to Fevad, Christmas shopping will mostly be done from Black Friday (29 November) to Cyber Monday (2 December). During these four days, online sales could represent 1.7 billion euros. And driven by the increase in number of buyers and the frequency of purchases, the French ecommerce could generate over 20 billion euros in sales during the last quarter of the year.
191,700 ecommerce websites in France
Fevad has also announced that since the beginning of this year, the number of ecommerce websites in France has grown rapidly: they are now 16 percent more online shops than last year. Currently, ther are 191,700 ecommerce websites in France. These figures include physical stores that launch an online store in addition to their brick-and-mortar business.