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根据MSLGROUP印度的一份报告,印度电子商务行业的公司面临着巨大的增长挑战。
这家由Publicis拥有的机构的新报告《印度的电子商务:演变,增长和挑战》表明,有几个因素,包括印度人对网上支付商品持共同的怀疑态度,交货时间缓慢,国家官僚主义,低效的库存管理和网络营销。犯罪都可能成问题。
MSLGROUP报告补充说:“建立信任和赢得信任并非易事。” “实体店往往更受信任。电子商务公司将必须努力工作以赢得消费者的信任。”
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Indian e-commerce faces difficulties
Companies in India’s ecommerce sector face significant challenges to growth, according to a report from MSLGROUP India.
The Publicis-owned agency’s new report, E-commerce in India: Evolution, Growth and Challenges, suggest that several factors, including a shared scepticism among Indians about paying for goods online, slow delivery times, state bureaucracy, inefficient inventory management and cyber-crime could all prove problematic.
"Establishing trust and winning confidence isn’t easy," the MSLGROUP report added. "Brick and mortar stores tend to be more trusted. E-commerce firms will have to work hard to gain consumers’ trust."