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印尼电子商务初创公司Blibli开设了无现金实体店! |出海印度尼西亚电商岛群第33期

2020-02-02 16:35:50

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印尼电子商务网站Blibli已开设了第一家实体商店,为其BlibliMart在线杂货品牌建立了线下业务。

 

             

 

据当地媒体报道,Blibli为新店采取了一种无现金,无收银的方法,以迎合千禧一代对快速和廉价购物的偏好。

 

进行购买时,买家可以通过Blibli的应用程序扫描商品条形码。然后,他们可以使用初创公司自己的数字支付服务Blipay或Gojek的GoPay进行支付。

 

“百分之六十六的购物者是全渠道购物者,他们使用在线和离线平台来满足他们的购物需求。因此,这家零售店有望将我们带到这些全渠道的消费者。” Blibli贸易伙伴关系高级副总裁Fransisca Krisantia Nugraha在商店开业之初对记者说。

 

这位高管说,随着零售商店的增加,Blibli的目标是使杂货业务去年公布的订单增长313%增长三倍,商品总价值增长227%。该初创公司还希望今年实现600%的产品增长,以及每年82%的商户增长。

 

该商店的概念类似于Amazon Go,后者也为消费者提供了无现金和无收银的体验。但是,与位于美国的同行商店不同,BlibliMart零售商店仍然要求其客户与店主结账以防止盗窃。该商店还设有现场Blibli工作人员,以帮助购物者适应无收银员的购物系统。

 

根据Blibli开发副总裁Sherwin Sasmita的说法,该公司使用其在线消费者数据来确定零售商店附近消费者的产品偏好。他说,这样做是为了确保有现货,并使Blibli提供合适的产品。



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Indonesian ecommerce startup Blibli opens cashless physical store

 

Indonesian ecommerce site Blibli has opened its first brick-and-mortar store, establishing an offline presence for its BlibliMart online grocery brand.

 

Blibli took a cashless and cashier-less approach for the new store to cater to millennials’ fast and cheap shopping preferences, reports from local media said.

 

To make a purchase, buyers can scan product barcodes through Blibli’s app. They can then pay using the startup’s own digital payment service, Blipay, or Gojek’s GoPay.

 

“Sixty-six percent of shoppers are omnichannel shoppers, shoppers that use both online and offline platforms for their shopping needs. That’s why the retail store will hopefully bring us to these omnichannel [consumers],” Fransisca Krisantia Nugraha, Blibli’s senior vice president of trade partnership, told reporters during the store’s debut.

 

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With the addition of retail stores, Blibli aims to triple the 313% order growth and double the 227% gross merchandise value that its grocery business posted last year, the exec said. The startup also looks to achieve 600% product growth this year, as well as an 82% merchant increase per year.

 

The store’s concept is similar to Amazon Go, which also offers a cashless and cashier-less experience for consumers. Unlike its US-based counterpart, however, the BlibliMart retail store still requires its customers to check out their purchases with a shopkeeper to prevent theft. The store also has on-site Blibli staff to help shoppers adjust to a cashier-less shopping system.

 

According to Blibli’s vice president of development, Sherwin Sasmita, the company uses its online consumer data to determine the product preferences of consumers within the vicinity of its retail store. This is done to ensure stock availability and enable Blibli to offer suitable products, he said.

 


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