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根据总部位于东京的游戏杂志发行商Enterbrain(周末在《商业日报》上发布)发布的数据,截至2013年3月31日,日本视频游戏市场在2012财年增长了1.2%,达到46亿美元。
在此期间,软件销售额下降了1.2%,为28亿美元。
但是,得益于Wii U(好吧),新3DS的推出以及索尼最近对其游戏机的降价,日本的硬件销售额增长了5%,达到约18亿美元。
有趣的是,虽然1.2%的水平听起来相当适中,但日本视频游戏的整体市场五年来首次出现增长。Enterbrain 在2012财年上半年的数字已经表明了这种趋势。
而且更有趣的是,即使不同的数据提供者使用不同的方法,看起来日本的视频和社交游戏市场的规模现在也非常相似。
最新的报告来自Yano Research在一月份的报告,该报告估计日本的社交游戏市场在2012年价值43亿美元(更多详细信息,请点击此处)。
即使以今天的汇率计算,这一数字接近40亿美元,但该市场在2011年至2012年之间的增长速度要快于视频游戏市场,两者之间的差距不再那么大。
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JAPAN’S VIDEO GAME MARKET GROWS TO US$4.6 BILLION IN FISCAL 2012 (BUT SOCIAL GAMES NOT TOO FAR OFF)
According to data released by Tokyo-based game magazine publisher Enterbrain (published in business daily The Nikkei over the weekend), the Japanese market for video games grew 1.2% to US$4.6 billion in fiscal 2012 – which ended on March 31, 2013.
Software sales contracted 1.2% to US$2.8 billion in that time frame.
But hardware sales increased 5% to about US$1.8 billion in Japan, thanks to the introduction of the Wii U (well, OK), a new 3DS, and Sony’s recent price cuts for their consoles.
What’s interesting is that while a 1.2% plus sounds pretty modest, the overall market for video games in Japan grew for the first time in five years. Enterbrain’s numbers for the first half of fiscal 2012 were already indicating such a trend.
And what’s even more interesting is that even though different data providers use different methods, it looks like the sizes of the video and social gaming markets in Japan are now very similar.
The latest report of note came from Yano Research in January, estimating the social gaming market in Japan was worth US$4.3 billion in 2012 (more details here).
Even though that number is closer US$4.0 billion using today’s exchange rate, that market grew faster between 2011 and 2012 than the one for video games, making the difference not that big anymore.