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在线旅行已成为印度尼西亚电子商务公司Blibli.com发展业务的重点之一|出海印尼电商岛群第15期

2020-01-31 16:50:04

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印度尼西亚电子商务公司Blibli.com已收购了印度尼西亚的先行在线旅行代理商(OTATiket.comBlibli.com的首席执行官Kusumo Martanto和联合创始人兼首席沟通官Gaery UndarsaTiket.com的文件签署了最终完成收购的文件。在同一事件中,George Hendrata被任命为Tiket.com的新首席执行官。

 

2011年成立以来,Blibli.com一直坚持通过各种创新来扩展其业务范围的愿景。

 

2016年底,Blibli.com推出了其在线旅游产品类别Blibli TravelBlibli Travel是一个特殊类别部分,可在Blibli.com网站上提供旅行产品。

 

从那时起,由于这个市场的规模,在线旅行已成为Blibli.com发展业务的重点之一。

 

 “ Tiket.com拥有良好的业务往绩。在相对较短的时间内,它发展成为印度尼西亚最大的OTA之一。它一直专注于客户满意度,并且在业务运营中始终如一。

 

此外,我们发现Tiket.comBlibli.com在愿景,使命和企业价值上具有许多相似之处。我们希望这可以简化实现两者之间协同作用的过程。基于这一考虑,我们对此次收购充满信心。

 

Tiket.com目前是OTA之一,其旅行相关和休闲产品的库存最多,这些产品包括飞机票和火车票,酒店客房预订,汽车租赁,音乐会门票。

 

Tiket.com已与35多家国际和国内航空公司以及数千家国内和国际酒店建立了合作伙伴关系。

 

去年下半年新开发的Blibli Travel现在拥有1,000多种旅行产品变体,包括火车票,酒店凭单以及娱乐和生活方式门票。

 

Blibli.com与多家银行合作,提供0%利息分期付款计划,并为客户提供多种付款方式。

 

通过收购,Blibli.com将成为一个电子商务集团,为客户提供一站式购物体验并为其增值。

 

业务目标和计划

 

收购过程始于五个月前。从协同计划和市场渗透的角度来看,我们认为这是Tiket.com呈指数增长的机会。看到两家公司的未来潜力以及相似的商业文化和愿景,我们对成为Blibli.com的一部分感到非常兴奋。” Gaery说。

 

Blibli.com将在股票库存,销售计划,促销和社交媒体渗透方面为Tiket.com提供全面支持。Blibli.com也将帮助加强Tiket.com的团队。

 

“ Blibli.com很乐观,从业务角度来看,我们正在考虑有机和非有机增长,今年下半年将达到2.5倍,” Kusumo解释了该公司下半年的目标2017年。

 

通过收购,Blibli.com准备成为该国最大的OTA参与者,并成为印度尼西亚唯一或第一个B2C电子商务参与者,其OTA业务提供最完整的旅行产品,库苏莫说,他接着解释说,此次收购的资金来自Blibli.com为业务发展而建立的内部资源。

 

展望未来,Blibli.com认为没有理由不扩展到其他类别的产品。然而,该公司目前将专注于发展两家电子商务公司,以满足其国内和国际客户的旅行和在线购物需求。

 


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Blibli.com acquires Tiket.com, expands into online travel

 

Indonesian e-commerce company Blibli.com has acquired a pioneer Online Travel Agents (OTA) in Indonesia, Tiket.com. Blibli.com CEO Kusumo Martanto and co-founder and chief communications officer Gaery Undarsa, the of Tiket.com signed the documents finalising the acquisition recently. At the same event, George Hendrata was appointed Tiket.com’s new CEO.

Since it was founded in 2011, Blibli.com has held on to a vision of expanding its business line through various innovations.

In late 2016, Blibli.com introduced its online travel product category, Blibli Travel. Blibli Travel is a special category section that offers travel products on the Blibli.com website.

Since then, online travel has become one of Blibli.com’s focuses in developing its business due to the size of this market.

 “Tiket.com has a good business track record. In a relatively short time, it grew into one of the biggest OTA in Indonesia. It has maintained its focus on customer satisfaction and has been consistent in running its business.

“Moreover, we see that Tiket.com shares many similarities of vision, mission and corporate values with Blibli.com. We expect that this can ease the process of achieving synergy between the two. Based on this consideration, we are confident with this acquisition,” explained Kusumo.

Tiket.com is currently one of the OTA with the biggest inventory of travelling-related and leisure products, namely airline and train tickets, hotel room bookings, car rental, concert tickets.

Tiket.com has partnered with more than 35 international and domestic airlines, and with thousands of domestic and international hotels.

Blibli Travel, newly-developed late last year, now has more than 1,000 travel product variants, including train tickets, hotel vouchers, and entertainment and lifestyle tickets.

Blibli.com partners with various banks offering 0% interest instalment programs and offers a wide array of payment methods to customers.

With the acquisition, Blibli.com is set to become an e-commerce group offering a one-stop shopping experience and added value to its customers.

Business target and plan

“The acquisition process started five months prior. We see this as an opportunity for Tiket.com to grow exponentially, in terms of the plan for synergy and from the point of view of market penetration. Seeing the future potentials and the similar business cultures and vision shared by both companies, we are very excited about the move to become part of Blibli.com” said Gaery.

Blibli.com will provide full support to Tiket.com, both in the share inventory, sales programme, promotion, and social media penetration. Blibli.com will also help strengthen Tiket.com’s team.

“Blibli.com is optimistic that from the business point of view we are looking at organic and non-organic growths which are to reach 2.5 times in the second semester of this year,” explained Kusumo about the target by the company for the second half of 2017.

“With the acquisition, Blibli.com is ready to emerge as the biggest OTA player in the country and to become the only, or the first, B2C e-commerce player in Indonesia whose OTA business offers the most complete variety of travel products,” said Kusumo, who went on to explain that the money for the acquisition was from the internal sources set up by Blibli.com for its business development.

Moving forward, Blibli.com sees no reason not to expand to other categories of products. The company, however, for the time being will concentrate on developing the two e-commerce companies to cater to the traveling and online shopping needs of its domestic and international customers.


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