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新加坡的游戏交易联盟(GXA)负责本地化并向亚洲游戏玩家提供游戏,该市场达到230亿美元 |出海印度游戏岛群第8期

2020-01-31 16:33:39

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新加坡的游戏交易联盟(GXA)负责本地化并向亚洲游戏玩家提供游戏,该市场到2009年达到230亿美元。GXA提供全套游戏服务,包括游戏开发,部署解决方案和进入13个亚洲国家的市场准入。

 

新加坡信息通信发展管理局(IDA)和游戏交流联盟(GXA)在电子娱乐博览会(E3)上首次领导了新加坡的游戏产业。共有1,600平方米的新加坡展馆,共有13家参展公司,其特色是由IDA发起的游戏交易联盟(GXA)。由25名成员组成的联盟经过不断发展壮大,现在能够提供更广泛的资源,使游戏从开发阶段到全面部署,包括最后一英里商业化到亚洲13个国家。到2009年,亚洲市场预计将增长到230亿美元。*    

 

作为GXA的一个里程碑,GXA成员Activate Interactive为诺基亚开发了世界上第一个跨平台MMORPG(大规模多人在线角色扮演游戏),该游戏可以在计算机和手机上实时播放。现在,无论身在何处或在旅途中,无论身在何处,游戏玩家都可以与怪物战斗,找到宝藏并结识新朋友。新加坡的多平台游戏开发和发行服务使视频游戏生产商可以有效地进入亚洲的无线和在线游戏市场。到2009年,无线市场预计将超过2.3亿移动游戏玩家,每年消费超过50亿美元,而订阅市场将超过70亿美元。*

 

GXA主席TAN Aroon先生说:“ GXA拥有对技术,人才和市场的完全访问权限,其成员之间的互补游戏服务捆绑将允许采用集成的价值链方法。通过这种方式,还将产生更大的规模经济。服务范围更广,为我们的国际合作伙伴提供一站式便利。新加坡和国际开发工作室已经采用了该平台。

 

第一个多平台MMORPG的发布是GXA成员的最新成功,这与IDA努力将新加坡转变为区域视频游戏行业的开发,测试和部署中心相一致。

 

IDA教育,学习,数字媒体和娱乐总监Thomas LIM先生说:为了使新加坡成为游戏开发和发行的枢纽,我们需要创造性地使用尖端技术。我们相信跨平台游戏是亚洲游戏未来的增长领域之一。作为游戏交易市场,新加坡已准备好在该地区开发和推出跨平台游戏。

 

IDA推出了诸如游戏市场1,游戏市场准入计划2GXA3之类的计划,以吸引更多的游戏发行商和开发商以新加坡为基地。GXA25个成员在整个亚洲提供开发,本地化,托管,发行和营销服务。通过利用新加坡的游戏市场缩短了20多种游戏的上市时间。

 

10tacle StudiosBoontyElectronic ArtsReal Arcade等北美和欧洲公司已在新加坡建立了开发工作室和在线游戏中心。

 

交付亚洲游戏玩家想要玩的游戏是一项挑战。10TACLE STUDIOS意识到,保持玩家的兴趣,刷新体验,在产品的整个生命周期吸引新玩家也是至关重要的。用户体验必须使玩家回头。我坚信,正是由于新加坡的数字枢纽位置,使它成为举办能力中心(如10TACLE STUDIOS ASIA)的理想目的地,该中心旨在为我们的西方工作室提供宝贵的资源,首席执行官(集团) 10TACLE STUDIOS AG

 


新加坡游戏主题活动分享报名

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Singapore Delivers Games to Asia’s $14 billion Video Game Market

 

The Infocomm Development Authority of Singapore (IDA) and Games Exchange Alliance (GXA) led Singapore’s games industry for the first time at the Electronic Entertainment Expo (E3). With 13 exhibiting companies, the 1,600 square metre Singapore pavilion featured the IDA-initiated Games Exchange Alliance (GXA). Having grown from strength to strength, the 25-member Alliance is now able to provide a more comprehensive spectrum of resources to take games from the development stage to full deployment, including 'last-mile' commercialisation to 13 countries in Asia. The Asia market is projected to grow to $23 billion by 2009.*    

 

In one of the GXA’s milestones, Activate Interactive, a GXA member, developed for Nokia a world’s first cross-platform MMORPG (massively multi-player online role-playing game) that is playable on both the computer and mobile phones in real time. Now, gamers can fight monsters, find treasures and meet new friends no matter where they are - at home or on the go. The multi-platform game development and distribution services in Singapore allow video game producers to effectively tap into Asia’s wireless and online gaming markets. The wireless market is expected to exceed 230 million mobile gamers spending over $5 billion a year by 2009 while the subscription market is expected to exceed $7 billion.*

 

Mr Aroon TAN, Chairman of the GXA said: "With complete access to technology, talent and markets, the GXA’s bundling of complementary games services among its members will allow for an integrated value-chain approach. There will also be greater economies of scale through the wider spectrum of services, offering one-stop convenience for our international partners. This platform is already being adopted by Singapore and International development studios.”

 

The launch of the first multi-platform MMORPG is the latest success to come from a GXA member, aligned with IDA’s efforts to transform Singapore into a development, testing and deployment center for the regional video game industry.

 

Mr Thomas LIM, Director, Education, Learning, Digital Media and Entertainment, IDA said: “In order for Singapore to be recognised as a hub for game development and distribution, we need to use cutting-edge technology creatively. We believe that cross-platform gaming is one of the future growth areas for gaming in Asia. As a Games Exchange marketplace, Singapore is ready to develop and launch cross-platform games across the region.”

 

IDA has launched programmes such as the Games Bazaar1, Games Market Access Programme2 and GXA3 to attract more game publishers and developers to use Singapore as their base. The 25 members of the GXA provide services in development, localisation, hosting, distribution and marketing throughout Asia. Over 20 games have shortened their time to market by making use of Singapore’s Games Bazaar.

 

North American and European companies like 10tacle Studios, Boonty, Electronic Arts and Real Arcade have established development studios and online game hubs in Singapore.

 

“Delivering games Asian gamers want to play is one challenge. 10TACLE STUDIOS recognises that keeping the player interested, refreshing the experience, attracting new players throughout the product’s life span is also critical. The user experience must be something that keeps players coming back. I firmly believe that it is because of Singapore’s digital hub position that makes it an ideal destination to host a competency centre such as 10TACLE STUDIOS ASIA, which aims to provide a valuable resource for our Western studios,” said Mr Michele PES, CEO (Group) 10TACLE STUDIOS AG.


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