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2019年德国电商销售额达到726亿欧元|出海德国电商岛群第6期

2020-01-25 23:38:47

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2019年,德国的电子商务价值为726亿欧元。与一年前相比,增长11.6%。德国在线零售行业的增长得益于购物者每周订购几次,并通过移动设备显着增加了订购量。

 

德国,现在,每三分之一的在线购物者每周都会在网上订购商品数次。如今,在智能手机或平板电脑的帮助下,三分之一的订单被下达。五年前,来自Bundesverband电子商务和VersandhandelBevh)的数据显示,移动设备份额仅为20%。

 

``德国电子商务步入快车道''

 

根据其总裁Gero Furchheim所说,德国的电子商务正处于快速发展的轨道。电子商务正变得越来越高效,零售商已经做好了进一步发展的准备。在另一个增长年中,客户满意度的提高令人印象深刻。

 

德国零售商为进一步发展做好了充分准备。

94.5%的德国消费者对在线购物感到满意

 

对于后者,他的回答是94.5%的消费者表示对在线购物体验感到满意或非常满意,而一年前这一比例为93.9%。

 

通过市场在线销售的47

 

当前,在线销售中有47%发生在市场上,多渠道提供商的网站上有35%,仅在线播放器的网站上有15%。

 

2020年将达到800亿欧元

 

Bevh预计今年德国电子商务将进一步增长。根据其预测,由于2020年经济前景低迷,其增长率将比2019年略低10%。但是,尽管如此,人们预计,到今年年底,德国的电子商务价值将达到800亿欧元。

 

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2015-2019年德国电子商务



德国电商活动分享报名

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Ecommerce in Germany was worth €72.6 billion in 2019

Ecommerce in Germany was worth 72.6 billion euros in 2019. This is an increase of 11.6 percent compared to the situation one year before. The growth of the German online retail industry is thanks to shoppers ordering several times a week and a significantly increase order volume through mobile devices.

In Germany, every third online shopper now orders products online several times a week. And nowadays, one in three orders is placed with the help of a smartphone or tablet. Five years ago, the mobile share was just 20 percent, data from Bundesverband E-commerce und Versandhandel (Bevh) shows.

‘German ecommerce is in the fast lane’

According to its president, Gero Furchheim, ecommerce in Germany is in the fast lane. “Ecommerce is becoming increasingly efficient and retailers are well equipped for further growth. The increase in customer satisfaction in another growth year has shown this impressively.”

German retailers are well equipped for further growth.

94.5% of German consumers satisfied with online shopping

With the latter he responds to the fact that 94.5 percent of consumers said they were satisfied or very satisfied with their online shopping experience, while this was 93.9 percent a year ago.

47 percent of online sales through marketplaces

Currently, 47 percent of online sales happened on marketplaces, 35 percent on the websites of multichannel providers and 15 percent on those of online-only players.

’80 billion euros in 2020′

Bevh expects further growth of the German ecommerce this year. According to its forecast, due to the subdued economic outlook in 2020, with 10 percent it will be slightly lower than in 2019. But nonetheless, expectations are ecommerce in Germany will be worth 80 billion euros at the end of this year.

 


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