遮罩层
修改话题
  • 首页
  • 出海导航
  • 出海岛群
  • 出海服务
  • 出海榜单
  • APP下载
  • 中文站
越南游戏岛群
关注越南游戏领域
255 8730076
关注
分享

越南制作的游戏《飞扬的小鸟》令全球玩家上瘾的10个理由 |出海越南游戏岛群第5期

2020-01-25 22:28:08

查看 19699 回复 0


登蓝船www.zgchdh.cn,线上助力全球企业的海外市场开拓。
免费对接出海相关需求或资源,请添加官方微信号:BlueBoat_Global


 



寻找出海越南游戏发行商、出海越南本地化翻译、越南游戏推广、越南游戏流量渠道,越南游戏KOL等请联系商务微信:BlueBoat_Global

欢迎转发此文章到微信朋友圈或游戏相关社群,添加蓝船商务微信BlueBoat_Global,均可领取越南游戏报告一份。



       5.png      

 

到目前为止,我确定您已经听说过Flappy Bird。它在100多个国家/地区的iOS App Store中排名第一。该游戏来自越南首都河内的开发人员。那就对了。一个越南人使世界感到惊讶,并一手击败了SupercellRovio。具有讽刺意味的是,他并没有从大个子身上学到任何东西。

 

您会记得几年前Rovio如何通过《愤怒的小鸟》席卷整个世界。《愤怒的小鸟》是Rovio的第52场比赛。从那时起,许多游戏公司不仅克隆了《愤怒的小鸟》,而且还采用了从《愤怒的小鸟》中学到的原理并将其应用于自己的游戏中。制作多个等级,添加三点星级系统,允许用户共享,购买更多等级的套餐,并将其转变为《星球大战》版本的成熟系列。Rovio成功定义并包装了移动游戏成功的原则。Supercell 《部落冲突》King的《Candy Crush》也是如此

 

Flappy Bird不会执行任何操作。这就是世界各地的人们都采用它的关键原因之一。他们厌倦了应用内购买胡说八道和不断增加的难度。人们想要新的东西,而《飞扬的小鸟》就是这样做的。Flappy Bird为游戏设计师和休闲游戏玩家带来了一整套全新的课程。有人可能会说这是fl幸,唯一的Viet设计师Dong Nguyen是个幸运的人,但我想说他在2014年休闲游戏中人们真正需要和想要的东西上引起了共鸣。

 

为什么他的其他游戏也能跳到App Store的顶端?尽管《飞扬的小鸟》(Flappy Bird)保持头把交椅,但他的另外两场比赛《Super Ball Juggling》和《手里剑》 Block也跃居前十名。更不用说Ironpants [1],它是Flappy Bird的克隆产品,与Flappy Bird的可靠四星级评级相比,只有2.5颗星,排名第三。而且,别忘了.GEARS,因为Dong Nguyen的品牌在他的网站上还有另外三款游戏,这些游戏未在App Store中展示,但可能很快就会发布。这包括Skiting KittyDroplet Shuffle忍者突击。所有这些都可以在您的手机上播放。换句话说,.GEARS还有更多东西。而且,如果您像我一样演奏了所有这些曲子,您将开始对Nguyen的美学产生一种感觉。

 

       6.png      

 

这是我对《飞扬的小鸟》带到游戏桌的原理的细分。

 

1.让它变得很难

 

当然,玩“ 飞扬的小鸟”时首先要注意的是它有多难。Tech In Asia的一些团队甚至没有超越第一杆。它是如此的令人难以置信,令人沮丧,烦人,并以某种方式存在上的搞笑。太难了,很有趣。这样,《飞扬的小鸟》在惩罚。如果您对App Store上的评论不满意,您会立即看到人们有多讨厌它。这可能是其成功的最大原因。人们喜欢折磨自己,也喜欢分享。游戏的难点在于病毒性。

2.使其非常简单

 

飞扬的小鸟几乎没有进入障碍。《愤怒的小鸟》《部落冲突》和其他知名的手机游戏需要花费数分钟才能让玩家学习如何玩。每秒钟您必须训练一个新用户玩游戏,您就会失去另一个用户。我可以将我的iPhone交给任何人,他们将在一秒钟内知道如何玩Flappy Bird。这意味着任何人都可以玩,任何人都可以玩。这在某种程度上与游戏难度完美平衡。这很容易学习,但几乎无法掌握。Flappy Bird处在学习曲线的最佳位置。

 

3.让它几乎可以赢

 

关于Flappy Bird,可能最坏的地方,因此也是最好的部分,是它总是使您感到自己可以做得比上次更好。就《愤怒的小鸟》而言,即使我只在一个级别上获得两颗星,我通常也会感到满意。感觉是至少我通过了。有了Flappy Bird,就没有这种解脱。它本质上是一个级别。每一点都告诉您您吸了多少钱。

 

  • 哦,你有两点?你好烂

 

  • 哦,您得了25分?你好烂

 

  • 哦,您得了100分?!哇!你还很烂!

Flappy俯冲下来的那一刻,您会感到沉重的失败感,只想击败。您想比上一次更好。在此期间,您将要告诉所有认识的人:嘿!我得了20分!但是在互联网上,总有比你更好的人。

 

       7.png      

 

4.没有应用内购买

 

这可能是“ 飞扬的小鸟 ”最具欺骗性的方面。如今,大多数顶级应用都与应用内购买有关。您将以不可避免的费用,付费墙,广告或随机应用内购买打开新的应用,这将美化您的角色或使您的关卡更加轻松。Flappy Bird没有这些。是的,它到处都是广告,但是广告被放置在游戏中,好像是在妨碍游戏。它增加了另一个难度级别。换句话说,它是完全免费的。它打破了贪婪的游戏设计师的锁链。这正是医生的命令。用户不再需要付费。他们已经厌倦了。

 

5.不超过三个按钮

 

如果您注意到了,在玩Flappy Bird时,屏幕上只有三个按钮。总的来说,在整个游戏中,都有开始,得分,评分,暂停,点击,确定和共享。那是七个按钮。这是Nguyen致力于简单性的一部分,也是让游戏如此流行的原因。在其他游戏中,用户容易被选择的游戏所淹没。您想截图吗?您想与您的密友分享积分吗?您想看看排行榜吗?您想获得有关此级别的提示吗?游戏的机制使游戏可以立即重播且立即生效。

 

6.依靠重力

 

如果您还没有看过电影Gravity,您可能不知道我在这里的意思。但是《飞扬的小鸟》的物理学是内脏的。您可以感觉到自己和Flappy一起以每秒9.8米的平方的速度俯冲。你可以为小家伙感到。有了《愤怒的小鸟》,您对鸟和猪都不会感到太多。《部落冲突》中的小人物也是一样。它们只是您的策略,战术或游戏的一部分。当Flappy跌倒时,您会听到自己的想法在说哦,该死的。我又死了。

 

       8.png      

 

7.一切与技巧有关

 

有些人只是在飞扬的鸟儿吸吮。经过几次尝试,他们将手机扔到墙上,然后放弃了。他们从来没有超过第一杆,他们就完成了。应用已卸载。但是App Store上有许多闪亮的骑士,他们在《飞扬的小鸟》中的得分超过了50分,甚至超过了60分。这不是一款可以跳过关卡或获得有关解决难题的提示的游戏。这不是像《割绳子》或《水果忍者》这样的奖励性和快乐时光游戏。这是大联盟。这是飞扬的鸟。只有真正熟练的人才才能达到顶峰。如果您超过10分,那是因为您真的知道如何轻敲手指。您知道如何预测Flappy世界的重力。与蓬松的鸟,您确切知道为什么要这么做。而且您也知道自己为什么擅长。

 

8.使游戏过程尽可能简短,以便您获得尽可能多的游戏

 

Flappy Bird的另一个真正引人注目的机制是,因为它很难演奏且容易死去,所以这意味着您将一次又一次地重复相同的水平。就像一个坏习惯,你不能回避。您吃的蛋糕越多,您想要的蛋糕就越多。飞扬的小鸟是多巴胺的恶魔。

 

       9.png      

 

9.污染App Store

 

Flappy Bird也被指控入侵App Store。我不确定这是否可行,因为这种指责不会在App Store中的其他应用程序中得到解决。现在这也是一个有争议的问题。即使Flappy Bird最初是播种的(我认为也很难欺骗Apple),但它现在仍在依靠自身的有机病毒生长而生长。这种病毒式传播主要是由于人们对应用程序本身的仇恨而加剧。跳到评论,您将看到那些讨厌该应用的人提供的各种五星级评级。Flappy Bird已成功成为每个人都喜欢讨厌的游戏。这是手机游戏中的贾斯汀·比伯。

 

10.不要做《糖果粉碎》,《愤怒的小鸟》和《部落冲突》那样的游戏

 

Flappy Bird所做的最好的部分是,它摆脱了游戏模式。对于大型企业来说,这是一个不受欢迎的劣势。希望像Dong Nguyen这样的独立开发人员能够在今年剩余时间内继续看到这种规模的流行。

 

       10.png    

  

 


越南游戏主题活动分享报名

       游戏.jpg       




10 reasons why Vietnam-made game Flappy Bird is so ridiculously addictive

By now, I’m sure you’ve heard of Flappy Bird. It’s the number one app in the iOS App Store in over 100 countries. The game comes from a developer based in Vietnam’s capital, Hanoi. That’s right. One Vietnamese guy has surprised the world and beat the likes of Supercell and Rovio single-handedly. And the irony is that he hasn’t done it with any lessons from the big guys.

You’ll remember a few years ago how Rovio took the world by storm with Angry Birds. Angry Birds was the 52nd game from Rovio. Since then, many gaming companies have not only cloned Angry Birds, but they’ve also taken the principles learned from Angry Birds and applied them to their own games. Making multiple levels, adding a three-point star system, allowing users to share, buying packages of more levels, and turning it into a full-blown franchise with Star Wars versions. Rovio successfully defined and packaged the principles of mobile gaming success. The same can be said of Clash Of Clans from Supercell and Candy Crush from King.

Flappy Bird does none of this. And that’s one key reason why people across the world are taking to it. They’re sick of the bullshit of in-app purchases and levels that go on and on with increasing difficulty. People want something new, and Flappy Bird does just that. Flappy Bird brings with it a whole new set of lessons for game designers and casual gamers. Some may say that it’s a fluke, that Dong Nguyen, the lone Viet designer is a lucky guy, but I’d say he’s touched a chord in what people really need and want in a casual game in 2014.

Why else would his other games also jump to the top of the App Store? While Flappy Bird retains the top spot, his two other games, Super Ball Jugglingand Shuriken Block, have also jumped into the top ten. Not to mention Ironpants [1], a Flappy Bird clone, which only has 2.5 stars compared to Flappy Bird’s solid four-star rating, is at number three. And don’t forget, .GEARS, as Dong Nguyen’s brand also has three more games on his websitewhich are not featured on the App Store but may be coming soon. This includes Smashing KittyDroplet Shuffle, and Ninja Assault. All of which can be played on your mobile. In other words, there’s much more to come from .GEARS. And if you’ve played all of them as much as I have, you’ll start to get a feel for Nguyen’s aesthetic.

Here’s my breakdown of the principles that Flappy Bird is bringing to the gaming table.

1. Make it really hard

Of course, the first thing you notice when playing Flappy Bird is how hard it is. Some of the team at Tech In Asia haven’t even flown past the first pole. It’s so hard that it’s ridiculously frustrating, annoying, and somehow existentially hilarious. It’s so hard it’s funny. In this way, Flappy Bird is punishing. If you take a gander at the reviews on the App Store, you’ll immediately see how much people love to hate it. And this is probably the single biggest reason for its success. People love to torture themselves, and they love to share it. The difficulty of the game is engineered for virality.

2. Make it extremely simple

Flappy Bird has almost no barrier to entry. Angry BirdsClash of Clans, and other big-name mobile games take minutes on the dollar for gamers to learn how to play. And for every second you have to train a new user how to play, you lose another user. I can hand anybody my iPhone on the street and they will, within one second, know how to play Flappy Bird. That means anybody can play and anybody will play. And this is somehow perfectly balanced with the difficulty of the game. It’s easy to learn but it’s near impossible to master. Flappy Bird is in the sweet spot of learning curves.

3. Make it feel almost winnable

Probably the worst, and therefore best, part about Flappy Bird is that it always gives you a feeling that you could have done better than last time. With the case of Angry Birds, I’m usually satisfied even if I just get two stars on a level. The feeling is “at least I passed it”. With Flappy Bird, there is no such relief. It is essentially one level. And each point just tells you how much you suck at it.

 

  • “Oh, you got two points? You suck”

 

  • “Oh, you got 25 points? You suck”

 

  • “Oh, you got 100 points?! Wow! You      still suck!”

The moment Flappy takes a nosedive, you get a sinking feeling of failure that you just want to beat. You want to be better than last time. And in the midst of that, you’re going to go tell everyone you know: “Hey! I got 20 points!” But on the internet, there’s always someone better than you.

4. No in-app purchases

This is probably the most deceptively compelling aspect of Flappy Bird. Most of the top apps these days are all about in-app purchases. You open up a new app wincing at the inevitable fee, paywall, ad, or random in-app purchase that will beautify your character or make the level easier for you. Flappy Bird has none of this. Yes, it’s littered with ads, but the ads are placed in the game as if to hamper your gameplay. It adds another difficulty level. In other words, it’s totally free. It breaks the chains of greedy game designers. And it’s exactly what the doctor ordered. Users don’t want to have to pay anymore. They’re sick of it.

5. No more than three buttons

If you notice, when playing Flappy Bird, there’s only ever three buttons on screen. In total, for the whole game, there’s Start, Score, Rate, Pause, Tap, Okay, and Share. That’s seven buttons. It’s part of Nguyen’s dedication to simplicity and also what makes the game so viral. In other games, users will be easily overwhelmed by the options games throw at you. Would you like to take a screenshot? Would you like to share points with your close friends? Would you like to look at the leaderboards? Would you like to get a hint for this level? The mechanics of the game make for a game that is instantly replayable and immediate.

6. Rely on gravity

If you haven’t seen the movie Gravity, you may not know what I mean here. But the physics of Flappy Bird are visceral. You can feel yourself nosediving along with Flappy at a rate of 9.8 meters per second squared. You can feel for the little guy. With Angry Birds, you don’t feel much for the birds, nor the pigs. It’s the same for the little characters in Clash of Clans. They’re just part of your strategy, your tactics, or your game. When Flappy falls, you can hear your mind going “Oh damnit. I died again.”

7. It’s all about skill

Some people just suck at Flappy Bird. After a few tries, they throw their phone against the wall and they give up. They never pass the first pole and they’re done. App uninstalled. But there are shining knights on the App Store that are pushing past 50 or even 60 points in Flappy Bird. This is not a game where you can skip levels or get hints on how to solve puzzles. It’s not a rewarding and happy time game like Cut The Rope or Fruit Ninja. This is the big league. This is Flappy Bird. Only the truly skilled people will get to the top. If you pass beyond ten points, it’s because you really know how to tap your fingers. You know how to anticipate the gravity of Flappy’s world. With Flappy Bird, you know exactly why you suck at it. And you also know why you’re good at it.

8. Make gameplay as brief as possible, so you get as many plays as possible

One of the other really compelling mechanics of Flappy Bird is that since it’s so hard to play and you die so easily, that means you will essentially play the same level over and over again, many times. It’s like a bad habit that you can’t shirk. The more cupcakes you eat, the more cupcakes you want. Flappy Bird is a dopamine fiend.

9. Pollute the App Store

Flappy Bird has also been accused of hacking the App Store. I’m not sure how feasible this is, given that such accusations don’t get leveled at other apps in the App Store. It’s also now a moot point. Even if Flappy Bird was seeded in the beginning (I think it would be hard to deceive Apple also) it is now growing on its own organic viral growth. And this virality is mainly fueled by people’s vaunted hatred of the app itself. Hop over to the reviews and you will see all sorts of five-star ratings from people who just hate on the app no end. Flappy Bird has succeeded in becoming the game that everybody loves to hate. It’s the Justin Bieber of mobile games.

10. Don’t do what Candy Crush, Angry Birds, and Clash Of Clans do

The best part of what Flappy Bird has done is that it’s breaking out of the gaming mold. It’s a welcome underdog to the big incumbents. Here’s hoping indie developers like Dong Nguyen can continue to see popularity at this scale into the rest of the year.


回复(0)

分享

添加评论

全部评论(0条)



蓝船出海(Blue Boat Global),一个专注于(物)互联网属性公司拓展海外市场的B2B出海服务社区
,致力于成为企业拓展海外市场的B2B出海服务平台。
蓝船出海服务社区有2700+,主要覆盖金融科技、游戏、电商、AI智能、
区块链、海外房产、海外医疗、海外时尚业、海外电子烟、海外旅游业、
海外app、物联网、汽车、海外留学教育、海外KOL等15大领域,为公司
拓展海外市场提供交流与指导。

©2017中国出海导航    沪ICP备17019875号-1,AII Rights Reserved Powered By 蓝船出海 www.zgchdh.cn