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在巴黎,电子商务仓库焕然一新 |出海法国电商岛群第23期

2020-01-24 00:26:50

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在线订购意味着更多的交付到更多的地方。 巴黎的一个枢纽设有一个数据中心,办公室,网球场等体育设施以及一个城市农场。

 

             

 

巴黎是一流的,因此将配送中心称为“物流酒店”,即后勤旅馆。

 

在法国首都以及全球其他富裕城市中,过去十年来,来自亚马逊,DPD和Deliveroo等公司的廉价或免费的“即时交付”激增。法国消费者每年大约进行4亿次互联网购买,价值约7340亿美元,所有这些都必须交付。

 

一项调查显示,2017年约95%的巴黎人在网上订购了非食品。相同的研究发现,在灯光之城中,快递或即时交付并不像在曼哈顿那样受欢迎,但是两个城市中超过两个的在线购物者希望将其物品直接运到家门口。 (欧洲人更愿意在更中央的位置(如更衣室)取货。)这对负责将其运送到那里的公司来说是一个很大的问题。

 

因此,自2013年以来,巴黎一直在开发“物流酒店”,这是用于配送物流的较小型混合用途开发项目,位于住宅区而不是工业城市边缘。最独特的“酒店”(称为Chapelle International)于2018年4月开业,位于该市北部时尚的第18区的一条废弃铁路上。不要称其为配送中心:“酒店”实际上是一个484,000平方英尺的多功能综合开发项目,其中三个楼层用于包裹的进入,组织和出口。但是它还托管着一个数据中心,办公室,网球场等体育设施以及一个城市农场。该项目是由法国公司Sogaris开发的,该公司归巴黎市所有,但是一家私人公司。

 

巴黎古斯塔夫·埃菲尔大学(UniversitéGustave Eiffel)研究物流的Laetitia Dablanc说,这家酒店是电子商务时代该市采用创新方法进行物流城市规划的一个例子。 (达布兰克的教授席位由Sogaris赋予。)这也使城市配送中心的概念更适合居民。它为他们提供服务,还可以快速访问铁路,送货车和负责最后一英里搬运包裹的货运周期。 (中心的铁路链路尚未运行。)

 

达布兰克说,发展也是智能房地产战略。由于物流设施通常带来的租金要低于其他类型的城市房地产,因此混合用途开发为Sogaris带来了其他收益。

 

在全球范围内,即时交付的兴起使城市配送,物流和仓库空间变得越来越受欢迎,并且利润更高。小型的城市仓库并不是什么新鲜事物,但是像亚马逊这样的公司正在通过缩小一些配送中心的规模并使之更靠近人口稠密的城市来复兴这一概念。根据房地产公司世邦魏理仕(CBRE)的数据,在过去的五年中,面积在70,000到120,000平方英尺之间的小型城市仓库的租金上涨了三分之一,而可用性下降了7%至11%。

 

从历史上看,物流中心一直位于大城市的边缘,卡车和火车负责将货物从庞大的设施运到城市商店。 “仓库”或“配送中心”通常让人联想到足够宽的建筑物,足以将几辆装满托盘的卡车驶过。但是现在,世界各地的开发人员都对房地产产生了创意。发行已经得到了鼓励,巴黎等城市的官员和开发商在他们愿意放置设施的位置以及外观方面变得更具创意。

 

在巴黎,进步的城市领导人在过去十年中一直敦促居民骑自行车和乘地铁而不是私家车出行,该市已启动计划,将废弃的停车设施和加油站改造成配送仓库。巴黎也对开发曾经被污染过的棕地变得更加开放。

 

这种趋势也已蔓延到美国。 Prologis公司领导将一个两层的Bronx地毯仓库改建为用于沃尔玛Jet.com服务的食品配送服务。Prologis研究副总裁梅琳达·麦克劳克林(Melinda McLaughlin)表示,这是趋势的一部分,它将改建旧的和较小的仓库。 (不过,11月,沃尔玛退出了布朗克斯区。)

 

Prologis还在西雅图监督了一个三层楼的配送中心的建设,该配送中心于秋天开放,现在由Amazon.com和Home Depot使用。麦克劳克林说,该公司在像日本和中国这样的人口稠密的城市拥有悠久的多层城市设施的经验,为将这种方法带入美国做好了准备。其他开发商计划在纽约市建造至少三个多层仓库,每天接收150万个包裹。

 

麦克劳克林说,Prologis一直“非常专注”于为客户提供方便的即时交付服务,这意味着它正在考虑“许多非常不同类型的开发”,她说。准时交货所需的一切。



法国电商活动分享报名

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In Paris, Ecommerce Warehouses Get a Chic Makeover

 

Online ordering means more deliveries to more places. One Paris hub sports a data center, offices, sports facilities like tennis courts, and an urban farm. 

 

Paris is classy, so it calls the distribution centers “logistics hotels”—les hôtels logistiques.

 

In France’s capital, as in other affluent cities around the globe, cheap or free “instant deliveries” from companies like Amazon, DPD, and Deliveroo have exploded in the last decade. French consumers make roughly 400 million internet purchases each year worth some $734 billion, and all of them have to be delivered.

 

Some 95 percent of Parisians ordered a non-food item online in 2017, according to one survey. The same research found that express or instant delivery isn’t as popular in the City of Lights as in, say, Manhattan, but more than one in two online shoppers in both cities want their stuff shipped right to their doorsteps. (Europeans are much more willing to pick up their purchases at a central location, like a locker.) Which presents quite a problem for the companies charged with getting it there.

 

So since 2013, Paris has been developing “logistics hotels”—smaller mixed-use developments used for delivery logistics, located in residential neighborhoods instead of the industrial urban fringe. The most unique “hotel,” called Chapelle International, opened in April 2018, on top of an abandoned railway in the trendy 18th arrondissement in the city’s northern section. Don’t call it a distribution center: The “hotel” is actually a 484,000-square-foot mixed-use development, with three stories of floorspace for the entry, organization, and exit of parcels. But it also hosts a data center, offices, sports facilities like tennis courts, and an urban farm. The project was developed by French firm Sogaris, which is owned by the city of Paris but operated as a private company.

 

The hotel is an example of the city’s innovative approach to the urban planning of logistics in the era of e-commerce, says Laetitia Dablanc, who studies logistics at the Université Gustave Eiffel in Paris. (Dablanc’s professorial chair is endowed by Sogaris.) It also makes the concept of an urban distribution center more palatable to residents. It offers them services, but also quick access for rail, delivery vans, and cargo-cycles charged with moving packages the last mile. (The center’s rail link is not yet running.)

 

The development is smart real estate strategy, too, Dablanc says. Because logistics facilities usually bring in lower rents than other sorts of urban real estate, the mixed-use development gives Sogaris other revenue.

 

Globally, the rise of instant delivery has made urban distribution, logistics, and warehouse spaces popular, and more lucrative. Small urban warehouses aren’t new, but companies like Amazon are reviving the concept, by shrinking the sizes of some fulfillment centers and putting them closer to dense cities. According to the real estate firm CBRE, rents for smaller urban warehouses between 70,000 and 120,000 square feet have risen by a third over the past half-decade, while availability has dropped between 7 and 11 percent.

 

Historically, logistics centers have been located on the fringes of big cities, with trucks and trains charged with bringing goods from sprawling facilities into city stores. “Warehouse” or “distribution center” often evokes a wide building broad enough to drive a few pallet-loaded trucks across. But now, legions of developers the world over have gotten creative with real estate. Distribution has been citified, and officials and developers in cities like Paris are getting more creative with where they are willing to put the facilities, and what they look like.

 

In Paris, where progressive city leaders spent the last decade pushing residents to travel by bike and Metro rather than private car, the city has launched plans to convert abandoned parking facilities and gas stations into distribution warehouses. Paris has also become more open to developing once-polluted brownfields.

 

The trend has made it to the US, too. The firm Prologis led the redevelopment of a two-story Bronx carpet warehouse into food distribution for Walmart’s Jet.com service—part of a trend, Prologis vice president of research Melinda McLaughlin says, of repurposing older and smaller warehouses. (In November, however, Walmart pulled out of the Bronx location.)

 

Prologis also oversaw the construction of a three-story distribution center in Seattle, which opened in the fall and is now being used by Amazon.com and Home Depot. McLaughlin says the firm’s experience in dense cities in countries like Japan and China, which have long had multistory urban facilities, prepared it to bring the approach to the US. Other developers have plans to construct at least three multistory warehouses in New York City, which receives 1.5 million packages a day.

 

McLaughlin says Prologis is “very focused” on making instant delivery easier for its customers, which means it’s looking at “many very different types of developments,” she says. Whatever it takes to get that delivery on time.

 


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