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泰国有超过2800万人在玩在线和视频游戏,在460亿美元的全球游戏市场中具有强大的潜力 |出海泰国游戏岛群第63期

2020-01-22 23:11:56

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媒体高管上周表示,泰国有超过2800国人在玩在线和视频游戏,该国在460亿美元的全球游戏市场中具有强大的潜力,这归功于其优秀的开发人员,广泛的移动普及率以及本地市场的15%的年增长率。


庆功宴


联合主办方True Media Solutions Co.董事总经理Torboon Puangmaha说:由于其强大的社交媒体渗透率,可负担得起的设备以及各种游戏标题,泰国是东南亚增长最快的视频游戏市场。在高档的暹罗典范购物中心举行的音乐节。

 

为期三天的活动吸引了12万多人,其中大多数是未成年的游戏迷,由泰国旅游局和暹罗典范公园共同赞助。这是迄今为止英国最大的游戏行业盛会。任天堂,腾讯和索尼等主要游戏制造商以及许多本地和独立的游戏设计与开发公司都展示了其最新作品。

 

尽管该国拥有2800万游戏玩家,但其中约有120万被认为是硬核。游戏研究公司NewZoo报道说,泰国的游戏市场将实现强劲增长,预计到2025年,年收入将超过20亿美元,几乎是其四倍。预计2017年将达到5.97亿美元。根据NewZoo的数据,年平均增长率预计为15%。

 

Show No Limit Co的董事总经理Pongsuk Hiranprueck曾在过去的10年间担任泰国游戏展(另一场展览)的组织者,他说视频游戏正像奥林匹克运动会一样成为一项运动。实际上,电子游戏将首次在明年的印度尼西亚亚洲运动会上成为比赛的特色。

 

通过视频游戏进行广告投放的市场也在增长。《曼谷邮报》上周报道说,不愿在游戏中引入广告的视频游戏制造商正在改变观念。他们对可选奖励广告变得更加积极,这些广告的干扰性较小,可以使较小的公司获得更多收入。

 

根据《曼谷邮报》,在泰国,收入最高的10iOSGoogle Play游戏的总收入同比增长了85%。应用内广告的增长速度远远超过了移动浏览器上的广告。印度移动广告公司POKKTRohit Sharma表示,在泰国,应用内广告的增长速度是移动网络广告的13倍,有偿广告在广告市场中的份额稳步增长。

 


泰国游戏主题活动分享报名

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Thailand has potential to score big in gaming              

 

With over 28 million Thais playing online and video games, the Kingdom has strong potential in the $46 billion global gaming market because of its talented developers, widespread mobile penetration and annual growth of 15 percent in the local market, media executives said last week as Bangkok hosted the Thailand Game Show Big Festival 2017.

“Thailand is the fastest-growing video game market in Southeast Asia, thanks to its strong social media penetration, availability of affordable devices and variety of game titles,” said Torboon Puangmaha, managing director of True Media Solutions Co., a co-host of the Festival that took place at the upscale Siam Paragon shopping center.

The three-day event drew over 120,000 people, most of them pre-teen gaming fans, and was co-sponsored by the Tourism Authority of Thailand and Siam Paragon. It was the biggest gaming industry event in the Kingdom to date. Major game makers such as Nintendo, Tencent and Sony exhibited their latest creations, along with many local and independent game design and development companies.

While the country has 28 million gamers, about 1.2 million of them are considered “hard core.” Gaming research company NewZoo reported that Thailand’s gaming market is set for strong growth and is expected to earn over $2 billion a year by 2025, almost four times the $597 million it is forecast to earn in 2017. Average yearly growth is expected to be 15 percent, according to NewZoo.

Pongsuk Hiranprueck, managing director of Show No Limit Co, which served as the organizer of Thailand Game Show, another exhibition, during the past 10 years, said video games are becoming a sport just like those featured in the Olympics. In fact, e-games will be featured as a competition at next year’s Asian Games in Indonesia for the first time.

The market for advertising through video games is also growing. The Bangkok Post reported last week that video game makers, who have been reluctant to introduce advertising into games, are experiencing a change of mindset. They have become more positive about “optional rewarded ads,” which are less intrusive and can allow smaller companies to gain more revenue.

In Thailand, the total revenue generated by the top 10 grossing iOS and Google Play games grew 85 percent year-on-year, according to the Bangkok Post. In-app advertisements have grown much faster than advertising on mobile browsers. In Thailand, in-app ads have expanded at a pace 13 times faster than mobile web ads, and the share of rewarded ads in the advertisement market has steadily increased, Rohit Sharma of India-based mobile advertising company POKKT told the paper.


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