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一份泰国电商报告:到2025年泰国的电子商务市场价值预计将激增至130亿美元|出海泰国电商岛群第63期

2020-01-22 23:09:42

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目前,泰国电子商务市场的价值为35亿美元。根据Google淡马锡的研究,由于全球对泰国产品的强劲需求,到2025年泰国的电子商务市场价值预计将激增至130亿美元。泰国新兴的电子商务产业正在蓬勃发展,并赚了大钱。根据数字经济与社会部的数据,泰国电子商务在东盟中的增长最快,2018年泰国电子商务的价值增长了14%,估计其价值将增至1030亿美元,其增长有望30


该地区正在蓬勃发展


根据《亚太B2C电子商务市场》报告,全球在线零售总额的一半以上发生在亚太地区。零售商品和服务的所有在线购物中,超过50%发生在亚太地区,而东南亚约占该地区电子商务市场的40%。


东南亚绝对是新的电子商务热潮,对于全球涉足电子商务领域的大型企业和规模较小的本地公司而言,该地区目前是一个非常有吸引力的市场。


Internet渗透和移动设备迅速普及的反映点上,东南亚人口正在迅速适应其行为,以利用新的购买产品和在线服务的机会。


根据Google和总部位于新加坡的淡马锡(Temasek)最新发布的《e-Conomy Southeast Asia 2018》报告,到2025年,东南亚的数字经济有望达到2400亿美元,比先前的估计高出400亿美元。


随着电子商务的持续快速增长,到2022年,东南亚将占全球电子商务的20%。

 

繁荣的市场


泰国的GDP值为6020亿美元,是东南亚第二大经济体,仅次于印度尼西亚。除此之外,根据EcommerceIQ的研究,泰国还是该地区第二大企业对消费者(B2C)电

子商务市场。


目前,泰国电子商务市场的价值为35亿美元。根据Google淡马锡的研究,由于全球对泰国产品的强劲需求,到2025年泰国的电子商务市场价值预计将激增至130亿美元。


正如Ebay负责香港,台湾和东南亚边境贸易的总经理Jenny Hui所说,泰国产品在全球需求旺盛,珠宝和手表,保健和美容产品,汽车配件,家庭和花园以及收藏品迅

速受到欢迎。

电子产品目前是领先的产品类别,占据13亿美元的市场份额。


时尚是第二,占5.25亿美元。根据Statista的数据,泰国的在线购物者每年平均在网上花费283.95美元,而从现在开始的四年后,这一数字预计将增长到401.73美元。


年轻的移动第一代用户


使该国成为电子商务真正的温床的是其庞大的互联网用户-东南亚最高的互联网用户之一。目前,泰国的互联网普及率为57.4%,千禧一代占绝大多数,每周平均在线消费53.2小时。

             

在比较过去10年的互联网用户数量时,2008年只有1610万互联网用户,2018年这一数字达到了约4500万;此外,目前有1.248亿移动用户,4400万使用LINE Messenger的用户和5200Facebook用户。


精通互联网的年轻人在推动移动商务中无疑扮演着重要角色。泰国是移动商务的区域领导者,因为52%的在线交易是通过移动设备进行的(仅韩国是58%)。根据泰国市场研究协会的数据,泰国71%的智能手机用户平均每月购物两次,而90%的人打算在未来进行在线购物。 


最重要的是,随着收入的增长,中产阶级的成长也对这一激增趋势起着巨大作用。

 

大玩家押宝


泰国的市场规模和电子商务潜力使其成为吸引外国投资的市场。在过去的两年中,阿里巴巴和京东等中国互联网巨头纷纷投资泰国。


阿里巴巴在2018年对Lazada进行了37亿美元的投资,并向东方经济走廊EEC)的第一阶段注入了3.06亿美元,而京东已与泰国领先的零售集团合资投资了4.57亿美元,中央集团。与支付,物流,金融科技以及食品和饮料行业相比,电子商务是获得最大外国投资的领先类别。


因此,外国投资者对泰国电子商务领域的兴趣增加,鼓励了本地公司提高竞争力,并鼓励泰国更多的中小企业在在线商务,金融科技和人工智能领域进行创新。这项投资还导致线下批发公司和在线公司之间建立了更多合资企业。

会员营销机会

根据会员网络Indoleads的说法,电子商务的成功也带来了很多很棒的会员营销优惠。泰国所有电子商务品牌中约有97%使用联盟营销来吸引客户。这意味着出版商的机会是无限的,而且计划也很多。


LazadaShopeeJD Central是最具吸引力的公司之一。这三个平台得到了大公司的有力资金支持。Lazada得到了中国电子商务巨头阿里巴巴的支持,而Shopee得到了另一家中国大型企业腾讯的支持。京东中央是中国京东和泰国中央集团的合资企业。


泰国的这三个在线市场每个月吸引30,000,000次以上的访问,从而为品牌提供了较高的知名度,并为发布商提供了更高的通过销售获得佣金的机会。


不仅大型国际企业都有吸引人的会员计划。各种本地电子商务商店广泛使用联盟营销。例如,以天然成分制成的护肤产品的领先零售商Namu life是该细分市场中最受欢迎的商店之一。在泰国,皮肤护理产品的需求量一直很高,这不是秘密,因此,总是有很多在线商店出售这些产品。


另一个是CMART,这是泰国最受欢迎的电子商务网站,几乎销售从电子产品到保健和美容产品的所有产品,并提供一流的服务。CMART已经开发出成功的多渠道战略和创新的运营模式。


诸如Bookaway之类的旅行聚合器和平台不仅在当地人中也非常受欢迎,而且也有成千上万永久居住在泰国的外国人。  


从蓬勃发展的泰国电子商务市场的角度来看,会员营销很可能会以新颖,创新的方式提供真正有意义的机会来吸引消费者,从而推动基于绩效的结果。发布者肯定应该肯定考虑使用此选项

根据Google和淡马锡的多年研究计划,马来西亚,泰国,新加坡和菲律宾的互联网经济每年以20%到30%的速度增长,并且没有放缓的迹象。 




泰国电商活动分享报名

       \电商.jpg      






Thailand Ecommerce Market: Shooting For Success

At present, the Thai ecommerce market is valued at USD 3.5 billion. According to a Google Temasek study, Thailand’s e-commerce market value is expected to surge to 13 billion USD by 2025 on the back of strong global demand for Thai products.

Thailand’s nascent e-commerce industry is thriving and making serious money. According to the Ministry of Digital Economy and Society, Thai e-Commerce grew the most in ASEAN, the value of Thai ecommerce grew 14% in 2018, estimating that the value would increase to USD 103 billion, and its growth is expected to hit 20% this year.

The region is flourishing

According to the report Asia-Pacific B2C E-Commerce Market, over one half of total global online retail sales happens in the Asia-Pacific region. Over 50% of all the online shopping for retail goods and services takes place in the Asia Pacific region, and South-East Asia accounts for about 40% of the e-commerce market of the region.

Southeast Asia is definitely a big new e-commerce hit, and the region is currently a very attractive market for big players involved globally in the e-commerce sector and smaller local companies.

At a reflection point of Internet penetration and mobile devices rapid spread, the population of Southeast Asia is quickly adapting its behaviors to take advantage of new purchasing products and services online opportunities.

According to the latest e-Conomy Southeast Asia 2018 report from Google and Singapore-based Temasek, the digital economy in Southeast Asia is on track to hit $240 billion by 2025, which is $40 billion more than previous esti

tes.

             The digital economy in Southeast Asia is on track to hit $240 billion by 2025

As e-commerce continues to grow exponentially, Southeast Asia will account for 20% of worldwide e-commerce by as early as 2022.

Thriving Market

With a GDP worth of USD 602 billion, Thailand is the second largest economy in Southeast Asia, surpassed only by Indonesia. In addition to that, according to EcommerceIQ research, Thailand is also the second largest Business-to-Consumer (B2C) e-commerce market in the region.

At present, the Thai ecommerce market is valued at USD 3.5 billion. According to a Google Temasek study, Thailand’s e-commerce market value is expected to surge to 13 billion USD by 2025 on the back of strong global demand for Thai products.

As Ebay’s General Manager for Hong Kong, Taiwan and Southeast Asia border trade Jenny Hui has stated, Thai products are in global demand, with jewelries and watches, health and beauty products, auto parts, home and garden, and collectibles rapidly gaining popularity.

Electronics is currently the leading product category, accounting for USD 1.3 billion market share.

Fashion is second, accounting for USD 525 million. According to Statista, online shoppers in Thailand spend on average $283.95 USD online annually, and four years from now, this sum is expected to grow to $401.73 USD.

Young Mobile-First Generation of Users

What makes the country a true breeding ground for ecommerce is its great number of internet users – one of the highest in Southeast Asia. At present, Thailand has an Internet penetration rate of 57.4% with Millennials making up the majority and spending on average 53.2 hours a week oine.

             

When comparing the number of Internet users over the past 10 years, there were only 16.1 million Internet users in 2008 and the number reached approximately 45 million in 2018; moreover, at present there are 124.8 million mobile subscribers, 44 million people using LINE messenger and 52 million Facebook users.

Internet-savvy young people here definitely play a key role in driving mobile commerce. Thailand is a regional leader in mobile commerce, as 52% of online transactions take place via mobile devices (only South Korea is higher with 58%). According to the Thailand Marketing Research Society, 71% of smartphone users in Thailand shop online an average of twice a month, while 90% intend to shop online in the future. 

On top of that, a growing middle class with increasing incomes also plays a huge role in this surge trend.

Big players bet big on it

Thailand’s market size and e-commerce potential has made it an appealing market to foreign investment. In the last two years, Chinese Internet giants like Alibaba and JD.com have invested in Thailand.

Alibaba went through its USD $3.7 billion investment in Lazada in 2018, and USD $306 million injection into the first stage of the Eastern Economic Corridor (EEC), while JD.com has poured USD $457 million into a joint-venture with Thailand’s leading retail conglomerate, Central Group. E-commerce is the leading category that has received the greatest foreign investment compared to payment, logistics, fintech and food and beverage sectors.

Consequently, the increase in interest from foreign investors in Thailand’s e-commerce sector has encouraged local firms to increase their competitiveness and encouraged more SMEs in Thailand to innovate in the areas of online commerce, fintech and artificial intelligence. The investment also resulted in more joint ventures between offline wholesale companies and online companies.

Affiliate marketing opportunities

According to affiliate network Indoleads, e-commerce success brings also a bunch of great affiliate-marketing offers. About 97% of all Thailand’s ecommerce brands use affiliate marketing to attract customers. That means the opportunities for publishers are limitless, and the programs are abundant.

Lazada, Shopee and JD Central are one of the most attractive ones. The three platforms have strong financial support from larger firms. Lazada is backed by Chinese e-commerce giant Alibaba, while Shopee is supported by Tencent, another massive Chinese company. JD Central is a joint venture of China’s JD.com and Thailand’s Central Group.

These three online marketplaces in Thailand are drawing each in over 30,000,000 sessions per month, providing brands with high visibility, and give publishers a higher chance to earn commission through sales.

Not only big international players have appealing affiliate programs. A variety of local e-commerce stores widely use affiliate marketing. For example, Namu life, a leading retailer of skincare products produced with natural ingredients, is one of the most popular shops in this niche. It is not a secret that skincare products are always in high demand in Thailand, so there is always a great choice of online stores selling them.

Another one is CMART, Thailand’s most popular e-commerce website, selling almost everything from electronics to health and beauty products and providing top-notch service. CMART has developed a successful multi–channel strategy and innovative operating model.

The travel aggregators and platforms, such as Bookaway, are also extremely popular not only among locals, but also thousands of foreigners permanently living in Thailand.  

In the perspective of flourishing Thailand ecommerce market, affiliate marketing is very likely to present real and meaningful chance to reach consumers in novel, creative way to drive performance-based results. Publishers definitely should consider this option for sure.

Indoleads are happy to present you all these amazing opportunities. Indoleads is one of the leading affiliate platforms in South-East Asia. They have 500 CPS/CPL/CPA direct affiliate offers from over 60 countries around the globe. Our team is dedicated to your affiliate business success, so join Indoleads to promote Thailand brands and cut a piece of cake from their enormous 

 


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