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印度的电子报告:到2020年,印度的在线零售市场规模有望超过600亿美元|出海印度电商岛群第2期

2020-01-22 23:00:59

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崛起


电子商务是过去十年来发展最快的行业之一。对于潜在的电子商务增长而言,印度是一片未被征服的肥沃平原。亚马逊(NASDAQAMZN)和阿里巴巴(NYSEBABA)等知名公司吞噬了印度的市场份额,挤压了当地公司并迫使他们采取防御措施。亚马逊已经控制了美国几乎所有市场份额以及欧洲大部分市场份额。要更深入地了解亚马逊的电子商务扩展和整个公司,请参阅我最近发表的一篇文章为什么亚马逊的收入将迈向1,000美元的重要一步。另一方面,阿里巴巴宣称拥有世界上最大的电子商务市场,即中国。尽管发展最快的电子商务市场已经争夺,但这场战斗才刚刚开始。像Flipkart这样的小型公司很早就占据了大部分市场份额,但面对这两家巨头的压力,它们开始挣扎。印度为这两个电子商务巨人创造了巨大的机会,以加速其发展并扩大其日益增长的影响力。


在本文中,我将重点介绍印度的互联网和电子商务产业。我将研究这些市场的当前阶段以及预计不久的将来。


印度的互联网用户


印度的电子商务市场仍然很小。它仅约占全球电子商务支出的1%。这主要是由于与总人口相比,互联网用户数量较少。印度只有34%的人口在线。与美国相比,美国约有90%的人口使用互联网。他们不仅远远落后于美国,而且大大落后于中国,中国约有52%的人口使用互联网。


现在,不要把这当作一件坏事。这样就可以抓住这个巨大的机会。不用担心印度的互联网数量,它们一定会变得更好。就互联网使用而言,印度最近一直在急剧增长。从2010年到2016年,互联网用户的比例从7.5%上升到34%。这比中国或美国同期的增长率分别快17%和14%。此外,研究认为,印度的增长不会很快停止,印度将继续保持增长。


根据《印度互联网的未来》研究,印度将有7.3亿人使用互联网。那是超过2.5亿新人。此外,不仅互联网用户数量有望增加,而且对互联网的依赖也会增加。像这样的数字显示出惊人的增长速度,毫无疑问,印度的电子商务行业将会蓬勃发展。


电子商务市场增长预期


随着印度互联网使用的扩大,整个电子商务行业将受益匪浅。尽管目前印度的电子商务支出仅相当于全球电子商务总支出的1%左右。变革临近。到2020年,印度的在线零售市场规模有望超过600亿美元。它不止于此。一项研究预测,到2034年,印度的电子商务市场价值将超过2亿美元。


如果这些成立,印度在电子商务行业的市场价值将超过美国。他们将成为对抗中国的头把交椅。


有些人可能会担心印度的大部分地区都太穷了,以至于无法真正影响电子商务市场,或者说印度的许多人生活在三线城市。尽管这些是有效的观点,但这些数字确实表明,它们并不能阻止印度的互联网增长和电子商务支出。即使每人的平均支出不超过美国的平均水平,用户数量也将达到这一水平。除此以外,印度的工资正在上涨,这应该消除一些恐惧。


印度的收入增长


201612发布的数据是,2017年印度许多行业和部门的平均工资将增长10%。对于电子商务行业和整个印度经济来说,这是一个非常好的迹象。随着人们口袋里的钱增加,消费者的支出将增加。这些支出中的很大一部分将使越来越多的印度人通过智能手机和其他电子设备访问互联网。其中一些额外支出也将用于在线电子商务。最后,赚更多的钱通常意味着更多的钱。经济的所有部分都将从中受益,而不仅仅是电子商务


结论


尽管目前印度的互联网使用率很低,但它以惊人的速度增长,我相信它可以继续朝这个积极的方向发展。随着印度越来越多的人开始使用互联网,电子商务的使用也很可能会增加。此外,这并不是电子商务行业预期支出增长的唯一驱动因素。薪水正在增加,因此使消费者可以花更多钱,这包括购买可以访问互联网的设备。因此,电子商务行业有更多潜在客户。


在以后的文章中,我将更多地讨论在这个快速增长的市场中公司之间的实际斗争。我们将见证亚马逊,阿里巴巴与试图抵御这两个巨人的当地公司之间的一场史诗般的战斗。印度的电子商务市场仍处于起步阶段,辉煌的日子仍然遥遥领先。

 





印度电商活动分享报名

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India's E-Commerce Market Is On The Rise

E-commerce has been one of the fastest growing industries over the past decade. India is an unconquered fertile plain for potential e-commerce growth. Big names like Amazon (NASDAQ:AMZN) and Alibaba (NYSE:BABA) have gobbled up market share in India squeezing the local companies and forcing them on the defensive. Amazon has taken control over almost all of America's market share and much of Europe's. For a more in depth look into Amazons eCommerce expansion and company as a whole take a look at one of my recent articles "Why Amazon's Earnings Will Be A Major Step To $1,000" . On the other hand, Alibaba has claimed the biggest E-commerce market in the world, China. The fastest growing e-commerce market in the world is up for grabs though and the battle has just begun. Smaller companies like Flipkart took most of the market share early on but, faced with the pressure of these two giants, are starting to struggle. India creates a great opportunity for the two eCommerce Juggernauts to accelerate their growth and expand their evergrowing influence.

Throughout this article I will be focusing on the stage of India's internet and e-commerce industries. I will be taking a look into both the current stage of these markets and where they are expected to be in the near future.

India's Internet Users

India's e-commerce market is still very small. It only accounts for around 1% of the world's e-commerce spending. This is largely due to the low amount of internet users compared to its total population. As a mere 34% of India's population is online. Compared to the United States which has roughly 90% of its population using the internet. Not only are they far behind the United states but they fall significantly behind China which has approximately 52% of their population using the internet.

Now don't mistake this as a bad thing. This allows for this great opportunity to be at hand. And don't worry about India's internet numbers, they are bound to change for the better. India has been growing drastically lately in terms of their internet use. From 2010 to 2016 the percentage of internet users has gone up from 7.5% to 34%. This is at a way faster rate than China or the U.S who have grown 17% and 14% respectively over that same time period. Additionally the growth in India will not stop soon, studies believe that India will keep growing.

According to the study The Future of Internet in India over 730 million people will be using the internet in India. That's over 250 million new people. In addition, not only are the quantity of internet users expected to go up but, so is the reliance on the internet. With numbers like these showing growth at astonishing rates, there is little doubt the e-commerce industry in India will flourish.

E-commerce Market Growth Expectations

With India's internet usage expanding, the overall e-commerce industry will greatly benefit. Although the e-commerce spending in India right now only equates to around 1% of the total e-commerce spending around the world. Change is near. By 2020 India's online retail market is expected to be worth over 60 billion dollars. It does not stop there. One study predicts that by 2034, India's e-commerce market will exceed 2 trillion dollars in value.

If those holds true, India will pass the United States for market value in the e-commerce industry. They will be a contender for the top spot against China.

Some may worry that much of India is too poor to really make an impact on the eCommerce market or say many people in India live in tier 3 cities. While these are valid points, the numbers really show that their is no stopping India's internet growth and on eCommerce spending spending. Even if the the average spending per person does not exceed that of the U.S the amount of users will. In addition to this wages are increasing in India which should take away some of that fear.

India's Income Increase

In December 2016 it was released that in 2017 the average salary across many industries and sectors will increase by 10% in India. This is a very good sign for the e-commerce industry and India's economy as a whole. With more money in people's pockets, consumer spending will go up. A lot of this spending will allow more and more Indians to acess the internet through smartphones and other electronic devices. Some of this extra spending will also go towards online e-commerice. In the end, more money earned usually means more money out. All parts of the economy will benefit from this and not just the e-commerce industry.

Conclusion

Although internet usage in India is low right now it has been growing at an incredibly fast rate and I believe it can keep going in this positive direction. As more people start to use the internet in India, usage of eCommerce is also very likely to increase. Furthermore this is not the only driving factor for the expected increase in spending in the eCommerce industry. Salaries are increasing thus allowing the consumer to spend more and this includes buying devices that can allow access the internet. Thus more potential customers for the eCommerce industry.

I will be writing more about the actual battle between companies for this fast growing market in later articles. We will be witnesses to an epic battle between Amazon, Alibaba and local companies trying to fend off these two Goliaths. The e-commerce market in India is still in it's infant stage, it's glory days are still far ahead of it.

 


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