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Facebook和eBay同意在打击其网站上的虚假和误导性评论方面做得更好。在英国竞争与市场管理局告诉他们解决这个问题之后,他们做出了保证。
在线消费者经常依赖他们在在线商店或社交媒体网站上阅读的评论。但是,如果评论是真实的,它可能只会帮助他们做出正确的决定。据竞争与市场管理局(CMA)称,四分之三的人在网上购物时会受到评论的影响。 “并且每年花费数十亿英镑用于产品或服务的撰写。”
“假评论确实对购物者有害”
CMA的CMEO Andrea Coscelli说:“虚假评论确实对购物者和企业均造成损害”。 “数以百万计的人基于评论来决定他们的购物决定,如果这些决定具有误导性或不真实性,那么购物者最终可能会被误导而购买了不适合他们的东西,从而错过了遵守规则的企业。”
Facebook和eBay禁止用户
去年夏天,CMA抱怨在Facebook和eBay上进行虚假和误导性评论的交易。从那时起,Facebook删除了188个群组和24个用户帐户,而eBay永久禁止了140个用户。除了采取这些行动外,主要的在线平台还承诺将防止将来出现虚假评论。
英国电商活动分享报名
Facebook and eBay pledge to fight fake reviews
Facebook and eBay have agreed to do better in fighting fake and misleading reviews on their websites. They have made the pledge after the Competition and Markets Authority in the United Kingdom told them to address this problem.
Online consumers often rely on the reviews they read in online stores or on social media websites. But it will probably only help them make the right decision if the reviews are genuine. According to the Competition and Markets Authority (CMA), more than three out of four people are influenced by reviews when they shop online. “And billions of pounds are spent every year based on write-ups of products or services.”
‘Fake reviews are really damaging to shoppers’
“Fake reviews are really damaging to shoppers and businesses alike”, CMA’s CMEO Andrea Coscelli says. “Millions of people base their shopping decisions on reviews, and if these are misleading or untrue, then shoppers could end up being misled into buying something that isn’t right for them – leaving businesses who play by the rules missing out.”
Facebook and eBay banned users
Last summer, the CMA complained about the trade of fake and misleading reviews on Facebook and eBay. Since then, Facebook has removed 188 groups and 24 users accounts, while eBay permanently banned 140 users. Aside from taking these actions, the major online platforms also pledged to help prevent fake reviews from appearing in the future.