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想了解欧洲跨境电商发展情况吗?《2018年欧洲跨境电商报告》告诉您答案!|出海德国电商岛群第55期

2020-01-20 11:32:44

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跨境电子商务在欧洲变得越来越流行。去年购买的跨境包裹中,有38%是从中国购买的。消费者越来越喜欢使用智能手机跨境购物。

 

这些是国际邮政公司(IPC)对来自41个国家/地区的33,000名频繁的跨境在线购物者进行的跨境电子商务购物者调查的一些关键结论。

 

如前所述,大多数跨境购买的包裹都来自中国,其次是美国(15%),英国(10%)和德国(9%)。

 

中国最受欢迎的欧盟购物者跨境目的地

在欧洲几乎每个国家/地区,中国都是在线购物者购买最新在线跨境购物商品的国家/地区。在冰岛(31%),挪威(37%),瑞典(32%),芬兰(35%),英国(50%),丹麦(31%),法国(43%),葡萄牙(45%),西班牙(43%),意大利(35%),希腊(39%),拉脱维亚(56%),德国(43%),匈牙利(61%)和斯洛文尼亚(43%)就是这种情况。仅在爱尔兰(英国:59%),比利时(荷兰:33%),卢森堡(德国:59%),瑞士(德国:40%),奥地利(德国:70%)和塞浦路斯(英国:26%)其他国家排名第一。

 

总体而言,最受欢迎的跨境在线零售商是亚马逊(23%),阿里巴巴(16%),eBay(14%)和Wish(10%)。

 

86%的荷兰人希望在家中下订单

当来自世界各地的消费者在网上跨境购物时,需要将包裹交付给他们。 IPC的调查显示,在家中送货是最常用的送货地点。全球平均水平为68%,俄罗斯为30%,荷兰为86%。

 

74%的俄罗斯人选择送往邮局

第二种最常用的传递方法是以23%的比例传递到邮局。这种方法在俄罗斯最受欢迎,那里有74%的消费者选择此位置。在冰岛(62%)和拉脱维亚(61%),它也是一种流行的投放方式。

 

在北欧,他们更喜欢在邮政服务点取货

但是,在北欧,在邮政服务点取包裹的方式更受欢迎:瑞典为67%,挪威为67%,芬兰为56%,丹麦为45%。将此与全球平均水平的16%希望在邮政服务点领取订单的购物者进行比较。

 

而且,全球有13%的购物者选择在快递公司的包裹店取货。这种方法在法国(46%)的在线购物者中特别受欢迎,其次是丹麦(29%)。芬兰(40%),丹麦(36%)和拉脱维亚(35%)最常使用包裹储物柜站(10%)。







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2018’s state of cross-border ecommerce in Europe

Cross-border ecommerce is becoming increasingly popular in Europe. Of the parcels bought cross-border last year, 38 percent were purchased from China. And consumers prefer more and more to shop across the borders using their smartphones.

 

These are some of the key conclusions from the Cross-border E-commerce Shopper Survey among 33,000 frequent cross-border online shoppers from 41 different countries, conducted by the International Post Corporation (IPC).

 

As said, most parcels that were bought cross-border came from China, followed by the United States (15 percent), the United Kingdom (10 percent) and Germany (9 percent).

China most popular cross-border destination for EU shoppers

In almost every country in Europe, China is the number one country from which online shoppers bought their most recent online cross-border purchase. In Iceland (31%), Norway (37%), Sweden (32%), Finland (35%), the UK (50%), Denmark (31%), France (43%), Portugal (45%), Spain (43%), Italy (35%), Greece (39%), Latvia (56%), Germany (43%), Hungary (61%) and Slovenia (43%) this is the case. Only in Ireland (UK: 59%), Belgium (the Netherlands: 33%), Luxembourg (Germany: 59%), Switzerland (Germany: 40%), Austria (Germany: 70%) and Cyprus (UK: 26%) other countries rank first.

 

Overall, the most popular online retailers for cross-border purchases were Amazon (23 percent), Alibaba (16 percent), eBay (14 percent) and Wish (10 percent).

86% of the Dutch want orders delivered at home

When consumers from all around the world shop cross-border online, parcels needs to be delivered to them. The survey by IPC shows that delivery at home is the most commonly used delivery location. The global average is at 68 percent, with a range from 30 percent in Russia and a significant 86 percent in the Netherlands.

74% of Russians choose for delivery to post office

The next most commonly used delivery method is delivery to a post office, with 23 percent. This method is most popular in Russia, where 74 percent of consumers choose for this location. It’s also a popular delivery method in Iceland (62 percent) and Latvia (61 percent).

In the Nordics, they prefer to pick up at postal service point

In the Nordics however, picking up parcels at a postal service point is way more popular: in Sweden 67 percent, in Norway 67 percent, in Finland 56 percent and in Denmark 45 percent. Just compare this with the global average of 16 percent of shoppers that want to pick up their orders at a postal service point.

 

And 13 percent of global shoppers chose to pick up their online orders at a courier’s parcel shop. This method is especially popular among online shoppers in France (46 percent), followed by Denmark (29 percent). A parcel locker station (10 percent) was most commonly used in Finland (40 percent), Denmark (36 percent) and Latvia (35 percent).


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