遮罩层
修改话题
  • 首页
  • 出海导航
  • 出海岛群
  • 出海服务
  • 出海榜单
  • APP下载
  • 中文站
意大利游戏
意大利游戏岛群
11 10490895
关注
分享

一份意大利游戏市场报告:游戏市场达到18亿美元,48%的用户更喜欢手游 |出海意大利游戏岛群第2期

2020-01-18 20:59:41

查看 19468 回复 0


登蓝船www.zgchdh.cn,线上助力全球企业的海外市场开拓。
免费对接出海相关需求或资源,请添加官方微信号:BlueBoat_Global




寻找出海意大利游戏发行商、出海意大利本地化翻译、意大利游戏推广、意大利游戏流量渠道,意大利游戏KOL等请联系商务微信:BlueBoat_Global

欢迎转发此文章到微信朋友圈或游戏相关社群,添加蓝船商务微信BlueBoat_Global,均可领取意大利游戏报告一份。



意大利贸易机构AESVI公布了2017年意大利游戏市场的市场统计数据。

 

该公司透露,10.5亿欧元来自视频游戏软件,还有4.28亿欧元来自硬件和配件。

 

该报告利用了来自GSD新图表项目的数据-包括数字和零售数据-以及来自移动数据公司AppAnnie的数据。

 

配件行业的价值为9400万欧元(主要由控制器的销售驱动),而控制台硬件的收入为3.33亿欧元(便携式销售额占该数字的1600万欧元)。去年,意大利总共售出了111.5万个家用游戏机,以及135,747台便携式计算机。怀旧游戏设备(如任天堂的SNES Mini)占86,946台计算机。

 

在软件方面,物理业务仍然占据着相当大的业务份额,占据了市场的1/3,并在这一年中创造了3.7亿欧元的收入。数字智能手机细分市场是软件市场中最大的部分,占所有游戏收入的37%,创收3.85亿欧元。数字游戏机和PC是意大利游戏软件业务中规模最小的领域,但仍占有28%的市场份额,销售额达2.94亿欧元。

 

利用GameTrack消费者调查,有52%的受访者表示他们在智能手机上玩游戏,而Android设备领先于iPhoneiPad46%的用户可以在PC上玩游戏,另外48%的用户可以使用游戏机。最常用的游戏机是PS4,其中31%的游戏机玩家使用该平台。WiiWii U是第二大用户,用户占21%,而PS318%,Xbox OneXbox 360分别占14%,而Switch已经占12%。


AESVI主席Paolo Chisari透露:在过去的12个月中,有1,700万人在意大利玩游戏,其中59%是男性,41%是女性。

 

游戏是一种在所有年龄段中都普遍存在的做法,尤其集中在25-34岁的年龄段。

 

Nintendo SwitchXbox One X等新系统在市场上的到来,以及PlayStation 4PlayStation 4 Pro的性能,是在2017年推动市场的引擎。在硬件方面的新推出还伴随着附件的开发能够丰富游戏体验,并通过新的软件输出使游戏更加身临其境,技术更加先进。

 

在最畅销游戏方面,《 FIFA 18》位居游戏机榜首(《 Crash Bandicoot》在第三名上表现出最大的惊喜),《模拟人生4》是PC上的最畅销游戏,《彩虹六号:围攻》是下载量最大的游戏, Clash Royal统治了应用市场。



意大利主题活动分享报名


       youxi.jpg      



Italian games market hits $1.8 billion

The Italian trade body AESVI has revealed the market statistics for the Italian games market for 2017.

The firm reveals that €1.05 billion was made from video game software, with a further €428 million from hardware and accessories.

The report utilises data from the new GSD charts project - which includes digital and retail data - plus figures from mobile data company AppAnnie.

The accessories sector was worth €94 million (driven primarily by controller sales), while console hardware generated €333 million (portable sales made up €16 million of that number). In total, 1.115 million home consoles were sold in Italy last year, and 135,747 portable machines. Retro games devices (such as Nintendo's SNES Mini) accounted for 86,946 machines.

In terms of software, physical still takes up a sizeable chunk of the business, making up 1/3 of the market and generating €370 million during the course of the year. The digital smartphone segment is the biggest individual part of the software market - accounting for 37% of all game revenue and generating €385 million. Digital - console and PC - is the smallest area of the Italian games software business, but it still boasts a 28% market share, and made €294 million.

Utilising the GameTrack consumer survey, 52% of respondents said they played on smartphones, with the Android devices taking a substantial lead over iPhone and iPad. 46% play on PC, while a further 48% utilise consoles. The most used console is PS4, with 31% of console gamers using that platform. Wii and Wii U are the next biggest areas, with 21% of users, while PS3 sits on 18%, Xbox One and Xbox 360 have 14% each, with Switch is already on 12%.

"In Italy 17 million people have had a gaming experience in the last 12 months, of which 59% are men and 41% women," reveals AESVI chairman Paolo Chisari.

"Gaming is a practice that is widespread across all age groups, with a particular concentration on the 25-34 years old group.

"The arrival of new systems on the market such as Nintendo Switch and Xbox One X, along with the performance of PlayStation 4 and PlayStation 4 Pro, was the engine that drove the market in 2017. The new launches on the hardware front were accompanied by the development of accessories able to enrich the gaming experience making it more immersive and more technologically advanced and by the new software outputs."

In terms of the best-selling games, FIFA 18 topped the console charts (Crash Bandicoot proving the biggest surprise at No.3), The Sims 4 was the best-seller on PC, Rainbow Six: Siege was the most downloaded games, while Clash Royal ruled the App market. the full chart is listed below.


回复(0)

分享

添加评论

全部评论(0条)



蓝船出海(Blue Boat Global),一个专注于(物)互联网属性公司拓展海外市场的B2B出海服务社区
,致力于成为企业拓展海外市场的B2B出海服务平台。
蓝船出海服务社区有2700+,主要覆盖金融科技、游戏、电商、AI智能、
区块链、海外房产、海外医疗、海外时尚业、海外电子烟、海外旅游业、
海外app、物联网、汽车、海外留学教育、海外KOL等15大领域,为公司
拓展海外市场提供交流与指导。

©2017中国出海导航    沪ICP备17019875号-1,AII Rights Reserved Powered By 蓝船出海 www.zgchdh.cn