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为什么印度尼西亚的线下零售商应该依靠电子支付走出销售困境|出海印尼电商岛群第14期

2020-01-18 20:36:47

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印度尼西亚以其基础设施的最新发展和完善而稳步发展的零售市场而闻名。这一点不足为奇,因为该国有超过1.52亿互联网用户,这标志着数字经济的蓬勃发展

 

尤其是电子商务活动,在数字经济中占很大比重,今年贡献210亿美元,到2025年将达到820亿美元。另一份报告预测,至少有4400万互联网用户将是互联网上的常规在线购物者接下来的几年。

 

自然,为了使电子商务活动真正起飞,必须有效地使用数字支付系统(e-pays)以允许安全,可靠和有效的无现金交易。

 

但是,电子支付系统并不严格限于在线零售商。实际上,对于数字化社区而言,它是最可行和最可靠的解决方案之一。这样的社区之一就是印度尼西亚的线下零售商-从小型市场到摊位。

显然,随着无现金交易在印尼人中越来越受青睐,人们越来越需要提供电子支付系统。随着数字金融服务的快速增长,尤其如此。

 

线下零售商需要抓住机遇,通过采用电子支付解决方案来提高盈利能力,保持市场价值并吸引更多消费者。即使这些零售商不在网上开展业务,他们仍可以通过与相关的电子支付解决方案供应商合作,以数字化付款方式。

 

电子支付解决方案还将在印度尼西亚零售市场的增长中发挥重要作用。这是一种有吸引力的付款方式,因为它安全且无缝。最重要的是,商家不再需要用现金来处理最常见的问题-在任何给定时间都可以访问适当数量的现金。

 

客户与电子支付之间也有很强的联系,因此购物的趋势随着付款的便利而增加。使用电子支付的线下零售商不仅将在数字社会中保持重要地位,还将有效地增加收入。

 


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Why offline retailers in Indonesia should bank on e-payment solutions

INDONESIA is known for its steadily thriving retail market with the recent development and improvement of its infrastructure. This comes as no surprise since there are more than 152 million internet users in the country, signifying a booming digital economy.

E-commerce activities, in particular, make up a major proportion of the digital economy contributing US$21 billion this year and set to reach US$82 billion by 2025. Another report predicts that at least 44 million internet users will be regular online shoppers in the next few years.

Naturally, for e-commerce activities to really take off, digital payment systems (e-payments) must be employed effectively to allow cashless transactions that are secure, reliable, and effective.

However, e-payment systems are not strictly limited to online retailers. In fact, it is one of the most viable and dependable solutions for digitally-inclined communities. One such community is Indonesia’s offline retailers – from mini markets to stalls.

Evidently, there is an increasing demand for e-payment systems to be made available as cashless transactions are more favored among Indonesians. This is especially true with the rapid growth of digital financial services.

Offline retailers need to seize the opportunity to increase profitability, maintain market value, and attract more consumers by adopting e-payment solutions. Even though these retailers are not doing business online, they can still go digital with their payment methods by partnering with relevant e-payment solutions vendors.

e-payment solutions will also play a significant role in Indonesia’s retail market growth. It is an attractive payment method because it is secure and seamless. Most importantly, merchants no longer have to deal with the most common issue with cash – accessibility to the right amount at any given time.

There is also a strong connection between customers and e-payments whereby the tendency to shop increases with ease of payment. Offline retailers that use e-payments will not only remain relevant in a digital society but will also increase revenue efficiently.


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