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随着在线交易需求的提高,阿里巴巴推出了针对美国中小企业的B2B计划! |出海美国电商岛群第23期

2020-01-17 16:03:38

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阿里巴巴表示,美国约72%的中小企业预计其在线B2B收入将增长,而跨境销售将占这些公司B2B销量的17%。阿里巴巴推出了每周更新,重点介绍了该行业的新产品。

 

阿里巴巴(Alibaba.com)推出了一项计划,该计划将针对美国的中小型企业(SMB)每周提供的产品,这些企业希望开拓利润丰厚的企业对企业(B2B)电子商务市场。 这家中国电子商务巨头表示,潜在的23.9万亿美元将被抢购,其中72%的美国中小型企业预计其在线B2B收入将增加。

 

此外,阿里巴巴周二表示,其中46%的公司预计其在线B2B业务将增长,其中27%的公司预计至少会增长25%。 这项调查是由研究公司Lucid于上个月进行的,调查了美国运营B2B业务的5,000家中小型企业。

 

约57%的受访者雇用了员工来促进他们的在线B2B交易,十分之八的受访者希望雇用至少一名员工来支持他们的在线活动。

 

根据这项研究,该国90%的中小型企业至少进行了一些B2B交易和在线采购,其中59%的企业表示能够吸引更多客户是在线销售的主要好处。另有47%的人指出可以更快地找到客户,而44%的人表示此类活动可提高利润率。

 

此外,有59%的受访者已经进行了一些跨境贸易,平均占他们整体业务的17%。在那些寻求跨境贸易的企业中,有一半将更多的客户和供应商的选择作为主要收益,而47%的企业则指出收入增加。另有41%的人表示,这有助于提高利润率。

 

大约45%的受访者认为加拿大和墨西哥是B2B交易最感兴趣的顶级市场,而21%的受访者则提到了欧洲。另有17%的受访者强调了中国,日本和韩国。

 

随着人们越来越关注在线B2B活动,阿里巴巴表示将每周推出新功能,旨在帮助美国中小型企业开拓这一市场。这家中国电子商务巨头是在一项名为B2B的新倡议下进行品牌宣传的。该公司表示,它将在其B2B平台上展示B2B案例研究,活动,新产品,以及教育内容和其他见解与资源。

 

阿里巴巴集团北美B2B业务负责人约翰·卡普兰(John Caplan)说:“在接受调查的企业中,有不到三分之一的企业开展在线业务超过五年了……[表明]美国中小企业有巨大的机会将其数字化并在全球发展业务缓解。”

 

去年7月,这家中国供应商首次向美国卖家开放了阿里巴巴(Alibaba.com),将B2B电子商务平台的访问范围扩展到了美国买家之外。当时它说网站上三分之一的买家是美国企业。

 

相关报道

阿里巴巴向美国卖家开放其B2B平台

 

该公司指出,阿里巴巴网站上三分之一的买家是美国企业,这使美国卖家可以在国内和全球范围内吸引更多客户。

 

阿里巴巴预示着“数据情报”时代的到来,但可能会因中国关系而面临安全隐患

 

随着汉光800人工智能芯片的推出,中国技术供应商可能会成为硬件和软件强国,中国技术供应商可能会面临对安全性的溢出担忧,但事实证明,与中国的联系将是一个有价值的主张。

 

阿里巴巴电商转向AI进行内容创作

 

这家中国电子商务运营商表示,其人工智能文案撰写工具可每秒产生20,000行副本,每天被其网站上的商家使用百万次。

 

阿里巴巴希望建立每天可处理10亿个包裹的物流网络

 

这家中国电子商务巨头表示,其1000亿元人民币(155.8亿美元)的投资旨在降低物流成本,并从目前每天1亿个包裹中提高产能。

 

支付宝首次向外国游客开放

 

以前,只有具有中国银行帐户和本地移动电话号码的消费者才能使用阿里巴巴的电子钱包,现在短途访问中国大陆的游客可以使用90天。



美国电商活动分享报名

             



Alibaba unveils B2B initiative for US SMBs, as more look for online trade

 

Some 72% of US small and midsize businesses expect their online B2B revenue to climb, while cross-border sales account for 17% of these companies' B2B volume, says Alibaba, which has introduced a weekly update to highlight new offerings for this sector.

 

Alibaba.com has introduced an initiative that will feature weekly offerings for small and midsize businesses (SMBs) in the US that are keen to tap the lucrative business-to-business (B2B) e-commerce market. With a potential $23.9 trillion up for grabs, the Chinese e-commerce giant says 72% of US SMBs expect their online B2B revenue to increase. 

 

In addition, 46% of these companies expected their online B2B businesses to grow in volume, with 27% anticipating an increase of at least 25%, Alibaba said Tuesday, citing findings from a survey it commissioned. Conducted last month by research firm Lucid, the survey polled 5,000 SMBs in the US that operated B2B business.    

 

Some 57% of respondents had hired employees to facilitate their online B2B trade, with eight in 10 looking to hire at least one employee to support their online activities. 

 

According to the study, 90% of SMBs in the country conducted at least some of their B2B transactions and sourcing online, with 59% citing the ability to reach more customers as a key benefit from selling online. Another 47% pointed to the ability to find customers more quickly, while 44% said such activities fuelled profit margins. 

 

In addition, 59% of respondents already conducted some cross-border trade, which accounted for an average 17% of their overall business. Amongst those that had turned to cross-border trade, half cited more customers and options of suppliers as a key benefit, while 47% pointed to increased revenue. Another 41% said it helped drive up profit margins.

 

Some 45% cited Canada and Mexico as the top markets they were most interested for B2B trade, while 21% pointed to Europe. Another 17% highlighted China, Japan, and South Korea. 

 

With the growing focus on online B2B activities, Alibaba said it would introduce new features on a weekly basis aimed at helping US SMBs tap this market. Branded under a new initiative called B2B Tuesday, the Chinese e-commerce giant said it would feature B2B case studies, events, new offerings on its B2B platform, as well as educational content and other insights and resources.

 

Alibaba Group's head of North America B2B John Caplan said: "Less than one third of businesses we surveyed have been doing business online for more than five years...[indicating] an enormous opportunity for US SMBs to digitise and grow their businesses globally with ease."

 

The Chinese vendor last July opened up Alibaba.com to US sellers for the first time, extending access to the B2B e-commerce platform beyond US buyers. It said then that one third of buyers on the site were US businesses.

 

RELATED COVERAGE

Alibaba opens up its B2B platform to US sellers

 

One third of the buyers on Alibaba.com are US businesses, the company notes, priming it for US sellers to reach more customers domestically and around the world.

 

Alibaba heralds 'data intelligence' era, but likely faces security concerns over Chinese ties

 

Chinese tech vendor will likely face spillover concerns over security as it looks to become a hardware and software powerhouse with the launch of its Hanguang 800 artificial intelligence chip, but the thing that will prove to be a valuable proposition will be its ties to China.

 

Alibaba e-commerce merchants turn to AI for content creation

 

Chinese e-commerce operator says its artificial intelligence copywriting tool, which can produce 20,000 lines of copy a second, has been used by merchants on its sites a million times a day.

 

Alibaba wants to build logistics network that can handle 1 billion packages a day

 

Chinese e-commerce giant says its 100 billion yuan (US$15.58 billion) investment aims to drive down logistics costs and bolster capacity from its current 100 million packages a day.

 

Alipay open to foreign visitors for first time

 

Previously available only to consumers with a Chinese bank account and local mobile number, Alibaba's e-wallet now can be used by short-term visitors to mainland China over a period of 90 days.


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