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瑞士零售商Brack.ch重启在线商店,进入药店用品市场!出海瑞士电商岛群第11期

2020-01-17 13:44:51

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瑞士零售商Brack.ch在两个月前完全重新启动了其在线商店,现已进入药店用品市场。 客户现在可以在瑞士电子商务平台上订购保健品,天然化妆品和其他药店产品。

 

现在,Brack.ch有数千种药店物品有现货供应。该公司宣布,到今年年底,这项提议将得到大规模扩展。目前,可以在网上商店找到500多个品牌的产品。从营养产品到伤口护理,从镜片到化妆品和清洁产品。

 

无需专家建议

这家瑞士公司解释说:“我们已经通过领先和接近自然或认证的天然化妆品制造商的2000多种产品满足了客户对天然产品的需求。”对于保健产品,它仅提供E类产品,这些产品可以在零售店出售而无需任何专业建议。根据Brack.ch的说法,这些产品中的许多目前在传统药店而不是在超市或在线上都可以买到。

 

药房物品的当天交付

“我们最大的优势是我们将产品存储在仓库中,因此可以在下一个工作日将这些物品提供给我们的客户。” Brack.ch解释说。 “在瑞士的八个最大城市中,我们甚至可以在消费者订购该商品的当天发货。”

 

Brack.ch希望提供客户所需的所有信息

Brack.ch不仅希望以快速的交货,广泛的分类或有竞争力的价格吸引寻找药房商品的顾客,而且还希望通过在这一新领域的竞争力说服他们。通过精心编写的产品信息,过滤器,针对特定皮肤类型的产品选择以及经过编辑准备的咨询内容,客户应该能够找到合适的产品。客户还可以通过电话,电子邮件,WhatsApp,实时聊天或社交媒体向受过培训的人员提问。

 

该公司对其最新产品系列寄予厚望。到今年年底,拥有13个成员的Supermarket&Drugstore业务部门希望在线商店中提供15,000种产品。

 

从消费电子产品到“瑞士的亚马逊”

今年三月,Brack.ch重新启动为在线百货商店。以前,它只专注于消费电子产品,但是现在,它已成为一家类似亚马逊的零售商,销售各种各样的产品。 Brack.ch现在与该国最大的在线百货商店之一Galaxus相似。







瑞士电商活动分享报名

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Brack.ch is now also a drugstore

Swiss retailer Brack.ch, which totally relaunched its online shop two months ago, has entered the market of drugstore articles. Customers can now order health products, natural cosmetics and other drugstore products at the Swiss ecommerce platform.

 

Thousands of drugstore items are now available from stock at Brack.ch. And the offer will be massively expanded by the end of this year, the company has announced. Currently, products from over 500 brands can be found in the online store. From nutritional products to wound care and from lenses to cosmetics and cleansing products.

No specialist advice needed

“We have met the customer’s need for natural products with over 2,000 articles by leading and manufacturers of close-to-natural or certified natural cosmetics”, the Swiss company explains. For health products, it offers exclusively those from category E, which may be sold in retail outlets without any specialist advice. According to Brack.ch, many of these products are currently available more in traditional drugstores rather than in supermarkets or online.

Same-day-delivery for drugstore items

“Our greatest strength is that we store the products in our warehouse and therefore can offer these items to our customers on the next working day”, Brack.ch explains. “And in the eight largest cities in Switzerland we can even deliver on the day the consumer ordered the item.”

Brack.ch wants to offer all the information the customer needs

Brack.ch not only wants to attract customers looking for drugstore items with a speedy delivery, a wide assortment or competing prices, but it also wants to convince them through competence in this new segment. Through carefully written product information, filters, skin type-specific product selection and editorially prepared consulting content, customers should be able to find the right products. Customers can also drop their questions at trained people by phone, email, WhatsApp, live chat or social media.

 

The company has high expectations of its latest product range. By the end of this year, the 13-member business unit Supermarket & Drugstore wants to have 15,000 products available in the online store.

From consumer electronics to ‘the Amazon of Switzerland’

In March of this year, Brack.ch relaunched as online department store. Before, it focused solely on consumer electronics, but now it has become an Amazon-like retailer that sells a wide range of products. Brack.ch is now, similar to Galaxus, one of the country’s biggest online department stores.


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