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德国的电子商务增长速度低于去年的预期。 在线零售商中,时装商店销售损失最大。 但是德国贸易协会HDE仍然相信本地采购。
德国电子商务在2018年增长9.1%
Handelsverbands Deutschland发布了最新版本的在线监视器。它表明,德国的电子商务去年增长了9.1%,略低于预期。与去年一样,增长动力主要集中在快速消费品,DIY和花园以及家居和家具领域。
在线时尚蚕食实体店销售
据HDE称,零售业中时尚和消费电子行业的疲软经济状况对电子商务产生了影响。 “在时尚,消费电子和家居和电子商务领域,越来越多的人蚕食实体零售。”例如,去年在线时尚和配饰上的支出增长了8.1%,但与此同时,实体时尚零售商的销售额却下降了减少了3.1%。
德国电子商务:2018年为533亿欧元
在所有行业中,电子商务增长了9.1%,而绝对销售额增长约为44亿欧元。去年,德国电子商务交易额约为533亿欧元。据德国贸易协会估计,在线零售额中的份额现在为10.8%。
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Ecommerce in Germany is growing slower than expected
Ecommerce in Germany was growing slower than expected last year. Still, it’s especially the fashion shops that are losing sales to online retailers. But German trade association HDE still believes in local purchasing.
Ecommerce in Germany grew 9.1% in 2018
Handelsverbands Deutschland released the latest edition of its online monitor. It shows that ecommerce in Germany has increased by 9.1 percent last year, which is slightly weaker than expected. And just like last year, the growth drivers can mainly be found within the FMCG, DIY & Garden and Home & Furniture sectors.
Online fashion cannibalizes brick-and-mortar sales
According to HDE, the weak economic conditions in the fashion and consumer electronics sectors in the retail industry have an impact on the ecommerce. “In the sectors Fashion, Consumer Electronics and Home & Furniture ecommerce is increasingly cannibalizing brick-and-mortar retail.” Spending on fashion and accessories online for example grew 8.1 percent last year, but at the same time, sales among physical fashion retailers fell by 3.1 percent.
Ecommerce in Germany: 53.3 billion euros in 2018
Across all sectors, ecommerce grew by 9.1 percent, while the absolute sales growth lies somewhere around 4.4 billion euros. About 53.3 billion euros were transacted in German ecommerce last year. The online share of retail sales is now at 10.8 percent, the German trade association estimates.