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一份法国游戏市场报告:视频游戏行业在法国的产量排名第二|出海法国游戏岛群第84期

2020-01-15 10:42:19

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电子游戏制作是法国乃至全球的主要文化产业,2012在法国产生了30亿欧元的营业额相比之下,同年法国电影院仅产生了13亿欧元。在国际水平上,法国目前在视频游戏数量上排名第二,仅次于美国。

 

吸引越来越多消费者的市场

 

1990年代以来,视频游戏玩家遍及全球。他们现在超过十亿。为了满足这些苛刻的消费者的需求,法国有许多公司如雨后春笋般涌现,包括创意工作室和竞争集群。如今,法国有300家企业注册,雇用5,000多名员工。法国制造的视频游戏种类繁多:一些公司发行传统游戏,而其他公司则专注于所谓的非物质化游戏。从2000年代开始风行一时,这些都是可以在计算机,平板电脑或智能手机上播放而无需控制台的视频游戏。

 

人才的温床

 

法国企业每年用于开发高质量游戏的预算超过5亿欧元。这个充满活力的行业得益于许多初创企业:32%的法国企业成立不到两年。法国国家犹太法团国家代表朱利安·维迪厄(Julien Villedieu)仔细考虑了这一指数式发展的原因:法国自1980年代以来就以其创造力而享誉全球:这是人才的温床。法国不仅在国际上享有盛誉,而且在游戏图形领域为工程师和艺术家提供的培训质量也很出色。此外,该国拥有许多国际市场领导者。例如,VivendiUbisoft的子公司Activision-Blizzard小组是全球前五名视频游戏发行商之一。这家法国巨人发行了著名的战争游戏《使命召唤》,最新一集《黑色行动》(Black Ops)是2013年初在法国和美国销量第一的游戏。

 

法国成功的特写

 

法国制造的视频游戏旨在在国外存在;法国生产的游戏中有80%用于出口。 Julien Villedieu指出。在这种情况下,是《 Just Dance》和《 Rayman Origins》的法国公司。

 

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雷曼的起源和《舞力全开》,两款法国视频游戏非常成功

 

这些游戏在几个月内售出了数千万。最终,由里昂(Lyon)的Arkane Studios制作的《耻辱》(Dishonored)于201210月发行时打破了销售记录。这款广受好评的游戏在两个月内售出了150万张!

 

Arkane里昂工作室的导演Romuald Capron的成功归功于其独特的性质:它受到了欢迎,因为它是新事物,在充满后遗症的市场中是一个新想法。什么样的游戏玩家中,他们体验到游戏的方式给予的自由。在羞辱,通过左右19世纪的英格兰风格的英雄举动在一个虚构的世界。他可以选择几种替代途径来实现自己的复仇目标。

 

Romuald Capron看来,这款游戏还因其图形世界的品质而得到认可:在我们位于里昂的主要工作室中,我们雇用了程序员,图形艺术家,设计师以及声音和特殊效果专家。法国在这一领域拥有丰富的专业知识。

 

非物质游戏,新兴领域

 

就像可以从互联网上下载的100%法国游戏一样,法国制造的视频游戏的未来现在正在转向数字下载。粉丝使用智能手机或平板电脑在社交网络上玩的越来越多。这促使93%的法国公司致力于此类游戏。在市场增长和专业化的背景下,巴黎将于6月举办网络游戏大会

在过去的三年中,本次欧洲会议每年聚集了800多位数字下载视频游戏领域的专业人士。

     

 


    

法国游戏主题活动分享报名

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Video games industry: France ranks second in terms of production

The primary cultural industry in France and worldwide, video game production produced turnover of 3 billion euros in France in 2012. By comparison, the French cinema generated only 1.3 billion euros in the same year. At an international level, France now ranks second in terms of the number of video games produced, just behind the United States.

A market that is attracting a growing number of consumers

Since the 1990s, video gamers have multiplied all over the planet; they now number over a billion. To feed these demanding consumers, a lot of companies have sprung up in France, alongside creative studios and competitive clusters. Today there are 300 businesses registered in France, employing over 5,000 people. French-made video games are diverse: some firms publish traditional games, whilst others are focusing on so-called “dematerialised” games. In vogue since the 2000s, these are video games that can be played on a computer, tablet or smartphone, without the need for a console.

A breeding ground for talent

French businesses spend a budget of over 500 million euros a year on developing high-quality games. This dynamic sector benefits from many business start-ups: 32% of French businesses are less than two years old. Julien Villedieu, representative of the French Syndicat National du Jeu Vidéo, mulls over the causes of this exponential development: “France has been recognised worldwide for its creativity since the 1980s: it’s a breeding ground for talent.” As well as its international reputation, France stands out for the quality of the training offered to engineers and artists in the game-graphics field. Moreover, the country has many international market leaders. The group Activision-Blizzard for example, a subsidiary of Vivendi and Ubisoft, is among the top five video game publishers worldwide. This French giant published the famous war game Call of Duty, the latest episode of which, “Black Ops”, was the number one seller in France and the United States at the beginning of 2013.

Close-up on French successes

“The French-made video game is designed to exist abroad; 80% of the games produced in France are destined for export,” Julien Villedieu points out. In this context, it was French companies that produced Just Dance and Rayman Origins.

Rayman origins and Just Dance, 2 French video games very successful

These games sold in their tens of millions in a few months. Finally, Dishonored, produced by Lyon’s Arkane Studios, beat sales records when it came out in October 2012. This critically acclaimed game sold more than 1.5 million copies in two months!

A success that the director of Arkane’s Lyon studios, Romuald Capron, attributes to its unique nature: “It has been well received because it’s something new, a new idea in a market saturated with sequels. What gamers like is to be given freedom in the way they experience the game.” In Dishonored, the hero moves around in a fictional world inspired by 19th-century England. He can choose several alternative paths to reach his goal of revenge...

In Romuald Capron’s view, the game has also been recognised for the quality of its graphic world: “In our main studio in Lyon, we employ programmers, graphic artists, designers, and sound and special effects specialists. France has plenty of know-how in this area.”

Dematerialised games, a burgeoning sector

Like this 100% French game that can be downloaded from the internet, the future of French-made video games is now turning to the digital download. Fans play increasingly on social networks, using a smartphone or tablet. This is pushing 93% of French companies to work on this type of game. In this context of growth and specialisation of the market, Paris is to host the Webgame Conference in June.

For the last three years, this European conference has brought together over 800 leading professionals in the digital download video game sector every year.

 


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