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出海俄罗斯游戏市场观察
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一份俄罗斯游戏市场报告:移动设备占俄罗斯游戏市场收入的34%|出海俄罗斯游戏岛群第18期

2020-01-15 10:39:11

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2016年对于俄罗斯游戏市场来说是重要的一年。游戏是俄罗斯最大的产业之一,俄罗斯是东欧最大的视频游戏市场。 2016年,俄罗斯游戏市场价值14亿美元,成为全球第11大市场。该博客基于Newzoo的研究概述了2016年俄罗斯游戏。根据他们的《 2016年全球游戏市场报告》和消费者见解。

 

俄罗斯人按设备划分的游戏市场收入

 

导致俄罗斯游戏收入增长的三大设备包括PC,移动设备和游戏机。俄罗斯人最喜欢使用的平台是PC。俄罗斯游戏收入的44%来自PC。在台式机或笔记本电脑上玩游戏时,俄罗斯人可以访问互联网游戏以及可下载的游戏。当然,台式机游戏玩家还可以购买其他产品,例如可以帮助他们玩游戏的特定键盘和其他配件。

 

移动设备占2016年俄罗斯游戏市场收入的34%。移动游戏的可访问性使移动设备成为俄罗斯游戏玩家最方便的选择。移动互联网访问的增加也是俄罗斯移动游戏的驱动力。

 

尽管只有22%的俄罗斯游戏收入来自游戏机,但仍占游戏总人数的近四分之一,并占据了很大一部分市场收入。控制台不是移动的,这使其在设备之间的便利性和可移植性降低。购买游戏机及其游戏的价格也更高,从而使其成为最受欢迎的游戏设备之一。

 

俄罗斯玩家人数

 

根据这份报告,俄罗斯的在线人口为1.101亿。俄罗斯搜索营销部门发布的其他数字接近8300万,但Newzoo的研究可能涵盖了所有互联网用户,并且不仅仅限于将他们视为用户的在线活动量。其中有65%的人玩电子游戏,这清楚说明了为什么游戏是俄罗斯最大的产业之一。俄罗斯的7200万游戏玩家中,有56%的人为游戏付费。在4040万付费用户中,2016年典型的俄罗斯在线游戏玩家在在线游戏上花费了35美元。其中包括游戏,配件或应用内购买。

 

作为全球第11大游戏市场,俄罗斯无疑是当前任何在线游戏公司的重点关注点,并且随着其不断增长,预计俄罗斯将成为重要的市场。

   

 

 


    

俄罗斯游戏主题活动分享报名

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Recapping the Russian Gaming Market

2016 was a big year for the Russian gaming market. Gaming is one of Russia’s biggest industries, and Russia has the largest market for video games in Eastern Europe. In 2016, Russia’s gaming market was worth 1.4 billion dollars, making it the 11th largest market in the world. This blog covers an overview of Russian gaming over 2016 based on research by Newzoo. from their 2016 Global Games Market Report and consumer insights.

Russians Gaming Market Revenue by Device

The three devices that are responsible for Russia’s growing game revenue include PCs, mobile devices, and consoles. The most popular platform Russians play on is a PC. 44% of revenues for Russian gaming is derived from PCs. When playing on a desktop or laptop Russians have access to Internet games as well as downloadable games. Of course there are other purchases that can be made for desktop gamers such as specific keyboards that help them game and other accessories.

Mobile devices drove in 34% of the 2016 Russian gaming market revenue.  The accessible nature of mobile gaming makes mobile devices the most convenient option for Russian gamers. The increase of Mobile Internet access is also a driving force in Russian mobile gaming.

Although only 22% of Russian gaming revenues comes from consoles, it’s still almost a quarter of the gaming population and significant portion of the market revenue. Consoles are not mobile, making them less convenient and transferable between devices. It is also more expensive to buy a console, as well as the games for it making it one of the less popular gaming devices.

Russian Gamers by the Numbers

Russia has an online population of 110.1 million people according to this report.  Russian search marketing has published other numbers closer to 83 million but Newzoo’s research likely covers all internet users and isn’t limited to their amount of online activity to consider them a user.  65% of that population plays video games, making it clear why the gaming is one of Russia’s largest industries. Of Russia’s 72 million gamers, 56% of them pay for games. Of the 40.4 million these paying gamers, a typical Russian online gamer spent $35 in 2016 on online gaming. That includes games, accessories, or in-app purchases.

As the 11th largest gaming market in the world, Russian is certainly a key focus for any online gaming companies now and is expected to be an important market as it continues to grow.


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