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一份英国游戏市场报告:英国视频游戏市场现已达到80%数字化|出海英国游戏岛群第66期

2020-01-15 10:31:10

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据娱乐零售商协会称,英国视频游戏(不包括硬件)去年创造了
38.64亿英镑的收入。

 

数字产品占其中30亿英镑以上,占市场的80.1%。数字产品同比增长12.5%,而实物销售略微下降了2.8%(如昨日透露)。总体而言,游戏软件市场增长了9.1%。

 

这些数字基于GfK(实体零售),IHS Markit(数字收入)和GSD(下载数据)提供的数据。数字数据包括微交易,订阅和附加内容。

 

对于实体市场来说似乎有些消极,但是这些数字不包括硬件。实际上,2018年的游戏机销量比2017年多。GamesIndustry.biz可以揭示出去年在英国售出的游戏机超过240万台。PS4是销量最大的游戏机,销售额与去年同期持平,但Nintendo Switch是最大的增长领域,Switch游戏机的销量增长了20%以上。

 

实际上,实体仍然是游戏零售业务的重要组成部分。根据ERA的统计,本年度最畅销的游戏是FIFA 19,售出250万台游戏……其中189万台游戏是实际销售的。这意味着,就AAA版本而言,数字销售仅占所售游戏的25%左右。但是,该百分比正在增加。去年,FIFA 18的销售量中有20%是数字产品。

 

对于FIFA来说,这是一个令人失望的结果。去年的FIFA 18数字和物理销售量接近270万份。

由于数字化的原因,自2007年以来,视频游戏的销售额增长了两倍多。

 

ERA还透露了最畅销的20种实体游戏(目前不包括数字游戏)以及销售情况。数据显示,FIFA 19确实是第一大游戏,盒装销售量为189万,其次是《 Red Dead Redemption 2》,销售量为175.7万。

 

有趣的是,Mario Kart 8 Deluxe毫无疑问得益于Switch硬件的强劲销售,位居第五。去年该游戏的销量比2017年多,售出458,675个物理单位,超过2017年的341,531个。

它并不是排行榜中最大的独家产品,但是,在PS4上,蜘蛛侠获得了这一荣誉。网络投石机以676,621台游戏销量排名第四。

 

值得注意的一个元素是《 Pokemon:皮卡丘,我们一起去吧》和其姊妹产品Eevee一起被单独列出。如果将两个游戏的销量合为一个游戏,那么该游戏实际上将排在第11位。

 

尽管FIFA 19是最畅销的游戏,但它并不是最畅销的娱乐产品。该荣誉由DVD,蓝光和数字技术带给了The Greatest Showman,在英国共售出269万张。

 

然而,视频游戏市场的价值超过了视频(23.4亿英镑)和音乐(13.3亿英镑)的总和,这可以使视频游戏获得安慰。

 

这是UKIE / GfK 2018年最畅销的20个游戏:

 

排行

标题

营业额

1

FIFA 19

1,889,401

2

Red Dead Redemption 2

1,757,212

3

使命召唤:黑色行动4

1,172,855

4

蜘蛛侠

676,621

5

马里奥赛车8:豪华

458,675

6

孤岛惊魂5

434,133

7

崩溃的Bandicoot N-Sane三部曲

430,551

8

战争之神

399,395

9

极限竞速:地平线4

392,960

10

FIFA 18

351,788

11

侠盗猎车手V

339,805

12

斯派罗重燃三部曲

333,725

13

战地风云5

313,100

14

刺客信条:奥德赛

305,937

15

超级粉碎兄弟终极版

284,155

16

超级马里奥奥德赛

240,710

17

使命召唤:第二次世界大战

230,576

18

宠物小精灵:走吧,皮卡丘

227,767

19

古墓丽影的影子

226,125

20

辐射76

218,534

       

 


    

英国游戏主题活动分享报名

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UK video games market is now 80% digital

UK video games (excluding hardware) generated £3.864 billion last year, according to the Entertainment Retailers Association.

Digital accounted for over £3 billion of that number, representing 80.1 per cent of the market. Digital grew 12.5 per cent year-on-year, whereas physical sales dropped slightly by 2.8 per cent (as revealed yesterday). Overall, the games software market is up 9.1 per cent.

The numbers are based on data supplied by GfK (physical retail), IHS Markit (digital revenue) and GSD (download figures). Digital data includes microtransactions, subscriptions and add-on content.

It seems a bit negative for the physical market, but these figures do not include hardware. And actually more consoles were sold in 2018 than in 2017. GamesIndustry.biz can reveal over 2.4 million games machines were sold in the UK last year. PS4 was the biggest selling console, with sales flat year-on-year, but Nintendo Switch was the biggest growth area, with Switch console sales up more than 20 per cent.

Indeed, physical remains a strong part of the games retail business. According to ERA, the best-selling game of the year was FIFA 19 with 2.5 million units sold... 1.89 million of those sales came physically. That means when it comes to AAA releases, digital sales only account for around 25 per cent of the games sold. However, that percentage is getting bigger. Last year, 20% of FIFA 18's sales were digital.

It's a slightly disappointing result for FIFA. Last year's FIFA 18 sold almost 2.7 million copies digitally and physically.

Because of digital, video game sales have more than doubled in value since 2007.

ERA has also revealed the Top 20 best-selling physical games (digital not included at the moment) and how well they sold. The data shows that FIFA 19 was indeed the No.1 game, with 1.89 million boxed sales, followed by Red Dead Redemption 2 with 1.757 million.

It's interesting to see Mario Kart 8 Deluxe, no doubt benefitting from strong Switch hardware sales, at No.5. The game sold more copies last year than it did in 2017, with 458,675 physical units sold, besting 2017's 341,531.

It wasn't the biggest exclusive in the charts, however, that honour falls to Spider-Man on PS4. The web slinger made No.4 with 676,621 games sold.

One element worth noting is that Pokemon: Let's Go, Pikachu has been listed separately from its sister product, Let's Go, Eevee. If both games sales had been combined into one, the game would actually have been at No.11.

Although FIFA 19 was the best-selling game, it wasn't the best-selling entertainment product. That honour fell to The Greatest Showman on DVD, Blu-ray and digital, which sold 2.69 million copies in the UK.

However, video games can take solace in the fact that the games market is worth more than the video (£2.34 billion) and music (£1.33 billion) combined.

Here is the UKIE/GfK Top 20 best-selling games of 2018:

 

Ranking

Title

Sales

1

FIFA 19

1,889,401

2

Red Dead Redemption 2

1,757,212

3

Call of Duty: Black Ops 4

1,172,855

4

Spider-Man

676,621

5

Mario Kart 8: Deluxe

458,675

6

Far Cry 5

434,133

7

Crash Bandicoot N-Sane Trilogy

430,551

8

God of War

399,395

9

Forza Horizon 4

392,960

10

FIFA 18

351,788

11

Grand Theft Auto V

339,805

12

Spyro Reignited Trilogy

333,725

13

Battlefield V

313,100

14

Assassin's Creed Odyssey

305,937

15

Super Smash Bros Ultimate

284,155

16

Super Mario Odyssey

240,710

17

Call of Duty: WWII

230,576

18

Pokemon: Let's Go, Pikachu

227,767

19

Shadow of the Tomb Raider

226,125

20

Fallout 76

218,534


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