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78%的法国电子零售商专注于投资开发其品牌战略|出海法国电商岛群第21期

2020-01-15 09:56:30

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法国的电子商务市场日趋成熟。因此,在线商人的优先事项不断发展。一项新的研究表明,绝大多数电子商务参与者希望专注于出色的客户服务。此外,他们中的许多人都希望在良好的移动购物体验上投入大量资金。

 

电子商务活动“ 电子商务一对一开展的“ L'Observatoire 2016”揭示了这一点。当查看最重要的投资时,很明显,电子商务公司会牢记客户。几乎所有受访者都希望改善他们的客户服务,而96%的受访者希望将更多的精力放在移动购物体验上。此外,有89%的客户希望审查其财务指标,以使这些指标更加以客户为中心。

 

LSA 写道,移动购物体验是另一个优先事项,如今,有84%的决策者积极投资于其开发。该公司联席总裁纳塔莉·巴拉(Nathalie Balla)说,这也是La Redoute的经历。我们月复一日看到了移动流量和购买量的不可阻挡的增长。除此之外,整个客户关系都受到这种现象的影响,特别是对于家庭中的成衣和产品,在社交网络中,如FacebookTwitterInstagramPinterest扮演着重要角色。

 

此外,有78%的电子商务经理正在投资开发其品牌战略。56%的受访者已完成或正在进行有关仓库和连锁物流现代化的投资。

 

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 法国电商活动分享报名

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French e-tailers want to focus more on customer service

The ecommerce market in France is maturing. And so the priorities of online merchants evolve. A new study has shown that a vast majority of ecommerce players wishes to focus on excellent customer service. Also, many of them want to invest heavily in a good mobile shopping experience.

This is revealed by ‘L’Observatoire 2016’, a study conducted by ecommerce event E-commerce One-to-One. When looked at the investments that are deemed most important, it becomes clear ecommerce companies keep the customer in mind. Almost all respondents would like to improve their customer service, while 96 percent wants to focus more on the mobile shopping experience. Furthermore, 89 percent would like to review their financial indicators to make these more customer centric.

The mobile shopping experience is another priority and today, 84 percent of decision makers invest actively in its development, LSA writes. That’s also something La Redoute experiences, says Nathalie Balla, the co-president of the company. “Month after month we see the irresistible growth of traffic and purchases on mobile. And beyond that, the entire customer relationship is affected by this phenomenon, especially for ready-to-wear clothes and products for in the house, where social networks such as Facebook, Twitter, Instagram and Pinterest play a major role”, she says.

Furthermore, 78 percent of ecommerce managers are investing in developing their brand strategy. And investments concerning the modernization of warehouses and chain logistics are completed or in progress by 56 percent of respondents.


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