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瑞典跨境商务网站大行其道,衣服和鞋子以及电子产品是最受欢迎的商品|出海瑞典电商岛群第1期

2020-01-11 16:16:54

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外国电子商务网站在瑞典的在线消费者中很受欢迎。但是,在线购物者也依赖宜家,NetonnetElgiganten等本地公司。但是,瑞典最受欢迎的在线商店是外国电子商务网站。

 

在线优惠券平台CupoNation发现了这一点,该平台分析了过去三个月瑞典访问量最大的在线商店。该数据与PostNord在半年度的“ 北欧电子商务 ”报告中显示的内容有些相关,当时他们提到许多瑞典消费者主要是在2016年上半年在英国和中国购物。

 

在瑞典的跨境购物者中,尤其是衣服和鞋子以及消费类电子产品是受欢迎的商品。在北欧地区的所有国家中,瑞典的消费者在网上购物最多。去年前六个月,该国约有三分之二的消费者(66%)在网上购物。在第二季度,即今年1月至3月之间,访问了Amazon.com1600万次,其次是Ikea.com880万)和Netonnet.se740万)。

 

以下是今年一月和三月期间国内和国外访问量最大的网上商店。

 

瑞典最受欢迎的外国在线商店

 

1. Amazon.com2017年第一季度有1570万(非唯一)访问量

2. Aliexpress.com736

3. Amazon.co.uk710

4. Amazon.de263

5.愿望。 com478

6. Norwegian.com257

7. Asos.com225

8. Etsy.com197

9. Lightinthebox.com161

10. Allegro.pl143

 

瑞典最受欢迎的国家网上商店

 

1.宜家(Ikea.com):2017年第一季度访问量889

2. Netonnet.se740

3. Elgiganten.se728

4. Webbhallen.com587

5. Zalando.se586

6. Hm .com548

7. Mediamarkt.se392

8. Coop.se352

9. Apotea.se316

10. Sas.se250

 


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The most popular online stores in Sweden

Foreign ecommerce websites are popular among online consumers in Sweden. But online shoppers also rely on local companies, such as IKEA, Netonnet and Elgiganten. The most popular online store in Sweden however, is a foreign ecommerce website.

This was found by online couponing platform CupoNation, which analyzed the most visited online shops in Sweden during the last three months. The data somewhat correlate to what PostNord showed in their half-yearly “E-commerce in the Nordics” report, when they mentioned that many Swedish consumers mostly shopped from the United Kingdom and China during the first half year of 2016.

Among Swedish cross-border shoppers, especially clothes and shoes and consumer electronics are popular items to buy. Of all countries in the Nordic region, consumers in Sweden shop the most online. About two in three consumers (66 percent) in this country had shopped online during the first six months last year. In the next quarter, between January and March this year, Amazon.com was visited almost 16 million times, followed by Ikea.com (8.8 million) and Netonnet.se (7.4 million).

Below are the most visited online shops, both national and foreign, during January and March of this year.

The most popular foreign online stores in Sweden

1. Amazon.com: 15.7 million (non-unique) visits during the first quarter of 2017

2. Aliexpress.com: 7.36 million

3. Amazon.co.uk: 7.1 million

4. Amazon.de: 2.63 million

5. Wish.com: 4.78 million

6. Norwegian.com: 2.57 million

7. Asos.com: 2.25 million

8. Etsy.com: 1.97 million

9. Lightinthebox.com: 1.61 million

10. Allegro.pl: 1.43 million

The most popular national online stores in Sweden

1. Ikea.com: 8.89 million visits during the first quarter of 2017

2. Netonnet.se: 7.4 million

3. Elgiganten.se: 7.28 million

4. Webbhallen.com: 5.87 million

5. Zalando.se: 5.86 million

6. Hm.com: 5.48 million

7. Mediamarkt.se: 3.92 million

8. Coop.se: 3.52 million

9. Apotea.se: 3.16 million

10. Sas.se: 2.5 million

In 2016, CupoNation also analyzed data to come up with a list of the most visited online stores in Sweden.


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