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一份印尼手机游戏市场报告:策略游戏是印度尼西亚最受欢迎和最赚钱的游戏类型 |出海印尼游戏岛群第1期

2020-01-11 16:10:30

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印度尼西亚是东南亚最大的主权国家。2010年,该国人口普查记录了超过2.375亿的人口(估计2015年已达到2.55亿)。它是世界第四大人口大国,按地区算是第十四大国家。

 

该国的首都是雅加达,印度尼西亚语是官方语言。大部分人口居住在爪哇岛。

 

印度尼西亚分为34个行政单位,其中32个是省,其中两个是与各省同等地位的特殊地区。

该国位于印度尼西亚群岛的岛屿和新几内亚岛的西部。

 

人口的绝大多数(88%)是逊尼派穆斯林。

 

印度尼西亚以在该国主岛上发现的爪哇人化石和巴厘岛(降档人最喜欢的度假胜地)而闻名。

 

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印尼手机游戏市场

 

2016年的收入总计为5.14亿美元(根据Newzoo的数据3.309亿美元)。

 

估计表明,收入将以每年17.5%的速度增长,到2021年将达到11.5亿美元。

 

2016年,移动用户在总人口中的比例为27.7%,到2021年应达到51.4%。

 

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每用户平均收入(ARPU– $ 10.09

 

在印度尼西亚,Android是最大的移动平台(74.1%),Facebook是最大的社交网络(97.12%),Google是领先的搜索引擎(98.9%),三星是最受欢迎的设备制造商(29.46%)。最受欢迎的MessengerBBMBlackBerry Messenger),截至2016年4月,它已受到87.45%的用户的青睐。Android平板电脑也比iOS平板电脑(76.9%至20.99%)更受欢迎。

 

       13.png      

 

印度尼西亚的移动用户在许多方面与印度的移动用户相似。

 

       14.png      

 

谁在印度尼西亚玩手机游戏?

 

策略游戏是印度尼西亚最受欢迎和最赚钱的游戏类型。42%的印度尼西亚手机游戏玩家将钱花在策略游戏上(Newzoo的2015年报告)。

 

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印尼手机游戏开发商

 

印尼人谴责缺乏本地开发商。仅有一家印度尼西亚公司跻身收入前100名手机游戏开发商之列-Mainspring(它也是游戏发行商)。

 

其他消息来源提到了以下八家印度尼西亚手机游戏开发商:

 

  1. leg属

  2. 基达朗

  3. 最大化游戏

  4. 梅纳拉游戏

  5. 自己的游戏

  6. 修补匠游戏

  7. Touchten游戏

  8. WALi游戏

本地化为印尼文

 

据纽佐(Newzoo)称,不到15%的印尼人懂英语。60%的成年人口使用印尼的官方语言-印尼语。印尼语与马来语非常相似(实际上,它们是单一语言的两个版本)。它的书写系统使用拉丁字母,从而简化了字体的使用。

 

截至2015年,印尼共有707种语言。

 

尽管印度尼西亚的官方语言是印度尼西亚语,但将近一半的人口在日常生活中使用爪哇语-超过7500万人使用爪哇语,并在广播中和一些学校中将其用作教学语言。

 

SundaneseJava上也被广泛使用,岛上有超过2700万人使用了Sundanese(几乎占印度尼西亚人口的15%)。一些报纸和其他文献以Sun丹文出版。

 

印尼人大多数是穆斯林,进入市场时应考虑到这一点。

 


印尼游戏主题活动分享报名

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INDONESIA MOBILE GAME MARKET

OVERVIEW

Indonesia is the largest sovereign state in Southeast Asia. In 2010, the country’s census recorded a population of more than 237.5 million (estimated to have reached 255 million in 2015). It is the fourth most populous country in the world and the fourteenth largest by area.

The nation’s capital is Jakarta and Indonesian is the official language. The majority of the population lives on the island of Java.

Indonesia is divided into 34 administrative units, 32 of which are provinces and two of which are special areas holding equal status with provinces.

The country is located on the islands of the Indonesian archipelago and the western part of the island of New Guinea.

The overwhelming majority (88%) of the population are Sunni Muslims.

Indonesia is famous for the Java Man fossils discovered on the country’s main island and for Bali, a favorite getaway destination for downshifters.

MOBILE GAMES MARKET IN INDONESIA

Revenue in 2016 totaled $514 million ($330.9 million according to Newzoo).

Estimates suggest that revenue will grow by 17.5% annually and reach $1.15 billion by 2021.

In 2016, the percentage of mobile users among the general population was 27.7%, which should reach 51.4% by 2021.

Average revenue per user (ARPU) – $10.09.

In Indonesia, Android is the top mobile platform (74.1%), Facebook is the top social network (97.12%), Google is the leading search engine (98.9%), and Samsung is the most popular device manufacturer (29.46%). The most popular messenger is BBM (BlackBerry Messenger), which was preferred by 87.45% of users as of April 2016. Android tablets are also more popular than iOS tablets (76.9% to 20.99%).

Mobile users in Indonesia are similar to Indian mobile users in many respects.

WHO PLAYS MOBILE GAMES IN INDONESIA?

Strategy games are the most popular and profitable genre in Indonesia. 42% of Indonesian mobile gamers spend money in strategy games (Newzoo’s 2015 report).

INDONESIAN MOBILE GAMES DEVELOPERS

Indonesians decry the lack of local developers. Only one Indonesian company has broken into the top 100 mobile games developers by revenue – Mainspring (it is also a games publisher).

Other sources mention the following eight Indonesian mobile games developers:

 

  1. Alegrium

 

  1. Kidalang

 

  1. Maximize Games

 

  1. Menara Games

 

  1. Own      Games

 

  1. Tinker Games

 

  1. Touchten      Games

 

  1. The      WALi Games

LOCALIZATION INTO INDONESIAN

According to Newzoo, less than 15% of Indonesians understand English. The country’s official language – Indonesian – is spoken by 60% of the adult population. Indonesian is very similar to Malay (practically they are two versions of a single language). Its writing system uses the Latin alphabet, which simplifies working with fonts.

As of 2015, there were 707 languages spoken in Indonesia.

Despite the fact that Indonesia’s official language is Indonesian, almost half of the population use Javanese in their daily life – it is spoken by more than 75 million people and is used on the radio and as the language of instruction in some schools.

Sundanese is also widely spoken on Java and is used by more than 27 million people on the island (almost 15% of Indonesia’s population). Some newspapers and other literature are published in Sundanese.

The majority of Indonesians are Muslims, and this should be taken into account when entering the market.

As in many other countries, in Indonesia players readily share examples of poor translation.


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